drupa The drupa is the largest printing equipment exhibition in the world, held every four years at Messe Düsseldorf in Germany.
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Breaking the Marketing Gridlock ⚙️The pressure to launch highly personalised, tactile campaigns under shrinking deadline...
19/06/2026

Breaking the Marketing Gridlock ⚙️

The pressure to launch highly personalised, tactile campaigns under shrinking deadlines routinely catches CMOs in a structural gridlock. Rigid, legacy supply chains cause critical delays in time-to-market and create unexpected production costs. When creative agencies, prepress departments, and printers work in isolation, high-value brand strategies suffer.

True agility requires integrated technical ecosystems where data and production equipment communicate in real time. Consider the production of the drupa daily: a high-volume offset run combined with dynamically personalised digital covers in one unified workflow. 💎

This approach shifts the focus away from traditional procurement. Sourcing the lowest individual quote frequently guarantees supply chain friction. Forward-facing brands are upgrading their procurement strategies to secure partners who are natively embedded within automated tech ecosystems. 🔋

Read our latest blog post on how connected alliances are reshaping media production:
https://www.drupa.com/en/Media_News/drupa_blog/Digitalization/Data_and_Business_Intelligence_in_Printing/Co-creation_over_silos_how_connected_alliances_are_reshaping_media_production

Stop searching for data. Start applying drupa insights.The packaging market isn't lacking data. It is lacking synthesis!...
18/06/2026

Stop searching for data. Start applying drupa insights.

The packaging market isn't lacking data. It is lacking synthesis!
While the industry moves faster than ever, decision-makers are often caught between raw spreadsheets and vague trends. With the launch of drupa Insights, we’ve built the bridge.

We don't just give you more to read; we give you a way to see:
Visual Intelligence: Complex market shifts (from SKU growth to barrier material transitions) translated into clear, actionable stories.
Strategic Filtering: We scan the global noise to pinpoint the four growth strategies that actually matter for your 2025/26 roadmap.
Expert-Led Frameworks: Knowledge curated by the world’s leading print technology platform.

Knowledge is only power if it’s accessible. Our new hub is designed to reduce your "time-to-insight", giving you the clarity needed to lead the transformation, not just follow it.

Join the Inner Circle: Access our visual deep dives and strategic briefs for free.
👉 [Link: drupa.com/insights]

How do you filter your industry news? Are you still manual-scouting, or do you rely on curated intelligence hubs? Let's talk about the future of industry-learning.

This is what pure industry momentum feels like! 🔋PRINT DIGITAL CONVENTION 2026 wrapped up by shattering the visitor reco...
17/06/2026

This is what pure industry momentum feels like! 🔋

PRINT DIGITAL CONVENTION 2026 wrapped up by shattering the visitor record, with over 1,700 trade professionals and next-gen talents standing shoulder-to-shoulder. This historic turnout is the ultimate validation of the evolved PDC concept, proving that the industry actively demands this new scale of multidisciplinary exchange.

By moving into the open Foyer of Hall 1, expanding the partner network, and seamlessly blending a hands-on, experiential trade fair with a high-calibre congress, PDC unlocked a completely new industry dynamic.

The true novelty of this year’s format? PDC completely broke the silos. Artificial intelligence, packaging, e-commerce, and data-driven communication were not treated as isolated topics, but as one interconnected ecosystem where print, digital, and technology converge.

And participants didn’t just talk theory. Across three tracks, over 25 elite speakers and 50+ exhibitors on the floor translated these macro trends into immediate, turnkey solutions to protect your margins and actively bridge the time between the drupa cycles.

📊 Swipe through the slider to see some highlights from the floor.

What was your primary operational highlight this year: deploying data-driven print or optimising automated workflows?

Rüdiger Maaß European Brand & Packaging Design Association Verband Druck und Medien Nord-West e.V. Bundesverband Marketing Clubs bevh DDV

17/06/2026

⚡Day 2 of the PRINT DIGITAL CONVENTION: The floor is still buzzing!

The second day of the is underway in Düsseldorf, bringing together marketers, brand owners, designers, and print professionals to explore the latest applications in multichannel communication.

As Sabine Geldermann and Rüdiger Maaß highlight in today's update, the focus is on knowledge sharing, best practices, and real-world use cases that bridge creativity, technology, and business.

Today's parallel sessions focus on practical differentiation. Sessions like "High-Quality Print as a Driver of Trust in the Age of AI" and "Value-Added Printing with New Depth of Meaning" provide concrete roadmaps to protect your margins, while Digital Rockstar Michael Atug brings disruptive, tactical insights straight to the stage. 💎

Leaving this knowledge behind means leaving local revenue on the table. Have you planned to catch PDC yet? Spontaneous on-site entry is open right now. 🤝

Find the final day schedule: https://www.printdigitalconvention.de/en/kongress/.

The doors are officially open in Düsseldorf. The PRINT DIGITAL CONVENTION is live in the highly modern Hall 1 Foyer, est...
16/06/2026

The doors are officially open in Düsseldorf. The PRINT DIGITAL CONVENTION is live in the highly modern Hall 1 Foyer, establishing a practical hub built for immediate operational impact. ⚙️

This congress-fair steers completely clear of heavy industrial machinery hype or long-term theoretical concepts. Instead, print shop owners, brand marketers, and agency leads are connecting over tangible turnkey solutions. On the floor and in the conference rooms: From automated workflows to data-driven print and highly personalised touchpoints, the focus remains entirely on applications you can implement tomorrow to secure high-margin local business models. 💎

Swipe through our first look from the exhibition floor to experience the high-end atmosphere. 👉

Have you planned your visit to PDC yet? Step inside spontaneously today or tomorrow to join the collaborative dialogue. 🤝

You can find all logistical details here: https://www.printdigitalconvention.de/en/

Rüdiger Maaß

15/06/2026

Pure theory and unused technology do nothing but drain your marketing budget. If you want a real return on investment, you need practical multichannel tools that instantly turn customer attention into high-margin revenue.

The PRINT DIGITAL CONVENTION skips vague industry fluff. Instead, it delivers a high-end, compact experience designed entirely for fast ex*****on.

Two days. Real applications. One community. PRINT DIGITAL CONVENTION: June 16 and 17, Düsseldorf (Foyer Hall 1, Entrance South).

⚙️ Industry leaders come together to build data-driven physical touchpoints that directly fuel your digital marketing pipelines. Instead of walking through a massive, exhausting trade fair, print shop owners and regional marketers get clear, actionable blueprints they can use tomorrow.

📊 Production experts will demonstrate live, automated workflows that link your e-commerce infrastructure directly to the shop floor.

Winning the competitive race in modern media production takes real-world ex*****on, not philosophical speculation.

Rüdiger Maaß

Saudi PPPP is back on the calendar. The event will take place from June 21 to 24 at the Riyadh International Convention ...
12/06/2026

Saudi PPPP is back on the calendar. The event will take place from June 21 to 24 at the Riyadh International Convention & Exhibition Center. 🇸🇦

By bringing Saudi Print & Pack and Saudi Plastics & Petrochem together, the show creates a massive B2B platform for the region. Nearly 500 exhibitors from 24 countries are heading to Riyadh, making it easy to tap into new supply chain partnerships. Plus, the event integrates the expertise of three global powerhouses: K, interpack - Processing and Packaging , and . 🌐

Are you heading to Riyadh this June? Let's discuss your exhibition plans in the comments.

The ⚽ World Cup kicks off today, but the drupa 2028 qualifiers are already live! 🏆China and Germany are currently neck a...
11/06/2026

The ⚽ World Cup kicks off today, but the drupa 2028 qualifiers are already live! 🏆

China and Germany are currently neck and neck, leading the initial roster for drupa 2028 with 47 and 46 exhibitors. ⚙️

With two years still to go until the gates open, 29 nations have already stepped onto the field to mark their positions. This early momentum shows that industrial manufacturing strategies are thinking entirely globally, bypassing local constraints. 🌐

The shift toward massive international scale is clear in the data. Italy has secured 24 slots, Great Britain is up to 19, and India is expanding its footprint with 16 early placements. The math is simple: the key growth markets are anchoring their heavy machinery investments in one central hub. 🏭

Düsseldorf remains the undisputed centre of gravity where the global community reunites to scale. Is your business ready to secure its place on the international stage?

Register now as an exhibitor for drupa 2028.

The PDC-NIGHT on June 16, 2026, cuts through the noise to give you a dedicated space for real market partnerships.As soo...
10/06/2026

The PDC-NIGHT on June 16, 2026, cuts through the noise to give you a dedicated space for real market partnerships.

As soon as the first day of the congress ends at 18:00, the Foyer in Düsseldorf’s Hall 1 transforms into a relaxed, hands-on networking hub. This evening brings everyone together under one roof: brand decision-makers, high-end print specialists, agencies, designers, and publishers.

⚙️ Instead of enduring long, tedious sales pitches, you get direct, peer-to-peer conversations. It is your chance to take the multichannel solutions you saw during the day and turn them into concrete collaborations. Strategic alliances for the upcoming year often come together best over a casual drink.

💎 After all, communication strategies only move as fast as the personal relationships driving them.

Which business contact at an industry event moved your network forward most decisively over the past year?

@ Rüdiger Maaß

09/06/2026

The profitability of your production is silently eroding under the weight of shrinking job sizes.

As Oliver Conrad of Kampf GmbH observes, the shift toward Mass Customization is forcing more frequent job changes. These shrinking runs are no longer just a nuisance. They are a fundamental threat to your High-Value page counts. ⚙️

Transitioning to Autonomous Production is the only way to maintain ROI against market volatility. is the global stage to find the connected automation that keeps production resilient. 🔋

Do you believe Zero-Touch production is a realistic goal by 2028, or will it remain a theoretical Dark Factory ideal? 💎

Shape the future of your production and join the global leaders. Register as an exhibitor by 31 October 2026.

Adresse

Stockumer KirchStr. 61
Düsseldorf
40474

Öffnungszeiten

Montag 10:00 - 18:00
Dienstag 10:00 - 18:00
Mittwoch 10:00 - 18:00
Donnerstag 10:00 - 18:00
Freitag 10:00 - 18:00
Samstag 10:00 - 17:00
Sonntag 10:00 - 17:00

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