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Montag 10:00 - 18:00 Dienstag 10:00 - 18:00 Mittwoch 10:00 - 18:00 Donnerstag 10:00 - 18:00 Freitag 10:00 - 18:00 Samstag 10:00 - 17:00 Sonntag 10:00 - 17:00

drupa

The drupa is the largest printing equipment exhibition in the world, held every four years at Messe Düsseldorf in Germany.
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10/09/2026

📦 Barcodes no longer have to spoil the look of minimalist packaging.

Mandatory EAN codes, recycling symbols and digital product passports force designers to crowd out premium artwork. Stamping large black-and-white blocks onto wrappers can destroy a product's visual appeal at the point of sale.

💡 Digital watermarking offers a passive alternative.
Integrating micro-contrast patterns into prepress files converts the entire wrapper into a 360-degree data carrier that is invisible to the human eye. It connects advanced print technology directly with packaging innovation across the whole supply chain from logistics routing to checkout speeds and circular sorting.

This is a prime example of how print performance and packaging innovation go hand in hand, bridging the worlds of drupa and interpack - Processing and Packaging.

Does that sound like they've found the holy grail? Maybe they have.
To learn more, read the full case study on the drupa blog: https://www.drupa.com/en/Media_News/drupa_blog/Digitalization/Printing_Security_and_Authenticity/How_Invisible_Codes_Are_Changing_Premium_Packaging

08/09/2026

🌏 Growth in print and packaging starts with access to the right technologies and expertise.

As part of the drupa alliance, PackPrintPlas Philippines connects the Southeast Asian market directly with international technology providers, solutions, and industry know-how.

⏩ PackPrintPlas Philippines
🗓️ 8–10 October 2026 | SMX Convention Centre, Manila

The three-day trade show brings together the full value chain — from traditional and digital press solutions to packaging machinery, extruders, and 3D printing. It offers plant operators and print specialists a practical platform to compare technologies, build strategic partnerships, and evaluate upcoming investment decisions face-to-face.

Which operational focus is driving your plant’s growth this autumn: upgrading press automation or integrating sustainable packaging materials?

03/09/2026

📦 Packaging is no longer just about getting a product safely from A to B. The physical unboxing moment now directly dictates brand loyalty, and a weak first impression can instantly drive customers to a competitor.

📊 Recent market tracking highlights a sharp generational rift in consumer expectations. Concerns over simple overpackaging have plummeted over the past decade, while demand for branded, high-touch parcels is surging. For packaging converters, meeting this expectation requires premium finishing, variable data printing, and certified sustainable substrates in a single production pass.

📑 Access the latest market news and data breakdown by registering for the free premium content-hub drupa insights: drupa.com/insights

01/09/2026

💶 Central banks do not worry about the unit cost of a banknote. Companies do!

When the European Central Bank redesigns the Euro banknotes, maximum anti-counterfeiting technology takes priority over per-unit expense. In commercial packaging for pharmaceuticals, cosmetics, and luxury goods, the calculation is completely different. Here, every fraction of a penny at the printing press dictates the profit margin.

⚙️ Applying high-level security features to high-speed packaging lines demands a strict balance between physical chemistry, machinery throughput, and tight margins. If the cost of the protective feature consumes the margin per unit, the operational model collapses.

The latest article on the drupa Blog examines how industrial converters adapt banknote-grade protection to cost-driven packaging workflows without sacrificing press speed.

🔒 Which factor presents the toughest operational hurdle on your packaging lines: inline camera inspection at high press speeds or nozzle clogging from specialised security inks?

31/08/2026

When pressure rises, smart production responds.

🐙 Just like an octopus uses its unique biology to adapt to deep-sea environments, modern print manufacturing relies on agility, intelligence, and connected systems. In the GROW cluster at , industry leaders demonstrate how smart automation, real-time diagnostics, and resource management help print shops remain resilient and flexible.

Benchmarking these solutions face-to-face gives production leads the insights needed to optimize workflows and make informed investment decisions.

💬 Where is your plant focusing to keep operations agile: streamlining end-to-end workflows or integrating smarter production systems?

25/08/2026

📦 How are print buyer expectations changing – and what does that mean for sales strategies?

📊 Over the next few weeks, drupa insights will feature new content on key industry topics. Current benchmarks, market intelligence and industry perspectives will provide context for evolving market demands and support informed sales strategies.

🏷️ Register for free and explore the latest industry insights: drupa.com/insights

24/08/2026

🎬 We stepped out of the exhibition halls and into the planning offices. Time for a quickfire ambush.

Preparing drupa 2028 takes over 1,400 days of groundwork. Yet, choosing between a hands-on press and a morning cappuccino requires making decisions in seconds. Watch Episode 3 of "Sabine's road to drupa" to see how drupa director Sabine Geldermann navigates our quick check.

☕ Morning meeting or evening event: which one sets the tone for your schedule?

20/08/2026

📦 A folding box creates physical weight in human hands. Glass screens offer zero texture.

Digital ads compete for two seconds of visual attention before disappearing into a crowded feed. Physical touchpoints work differently. When consumers hold a premium package, surface embossing and material weight build immediate trust.

💎 Frank Schübel and Florian Lauffer share their opinion on why relying exclusively on screen metrics leaves a product without a distinct identity. True brand loyalty requires physical presence on the shelf and in the home. Tactile finishing choices convert raw cardboard into a lasting brand aura long after a phone screen goes dark.

🏷️ Where does your packaging strategy focus its main investment: chasing screen performance or engineering multi-sensory physical touchpoints?

18/08/2026

play at drupa 2028 🧪

At drupa, the industry shows and shapes what comes next. For 2028, our experience architecture organises the fair around four experience clusters.

Today, we take a closer look at "play", our festival cluster where the industry becomes a movement. Here, brands and technology providers move beyond traditional trade fair stands to turn technology into an experience.

This is the space for community, high-energy visibility, and employer branding. Through in-motion areas, live branding, and shareable moments, play makes the breakthroughs from grow, create, and learn tangible—connecting exhibitors directly with new talent, partners, and customers.

Play is one of the four experience clusters planned for drupa 2028, alongside grow, learn, and create.

Follow us for more updates on the road to .

17/08/2026

Physical media still wins the trust battle.

Brand expert Christian Rätsch shares his direct verdict in this video and his conclusion is clear: Print remains a most reliable and highly ranked medium for brand advertising. But on the shelf, packaging is the ultimate brand experience that decides the side-by-side competition.

Where does your brand win the fight for attention: trusted print media or tactile packaging on the physical shelf?

Adresse

Stockumer KirchStr. 61
Düsseldorf
40474

Öffnungszeiten

Montag	10:00 - 18:00
Dienstag	10:00 - 18:00
Mittwoch	10:00 - 18:00
Donnerstag	10:00 - 18:00
Freitag	10:00 - 18:00
Samstag	10:00 - 17:00
Sonntag	10:00 - 17:00

Webseite

http://www.drupa.com/

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