19/06/2026
Breaking the Marketing Gridlock ⚙️
The pressure to launch highly personalised, tactile campaigns under shrinking deadlines routinely catches CMOs in a structural gridlock. Rigid, legacy supply chains cause critical delays in time-to-market and create unexpected production costs. When creative agencies, prepress departments, and printers work in isolation, high-value brand strategies suffer.
True agility requires integrated technical ecosystems where data and production equipment communicate in real time. Consider the production of the drupa daily: a high-volume offset run combined with dynamically personalised digital covers in one unified workflow. 💎
This approach shifts the focus away from traditional procurement. Sourcing the lowest individual quote frequently guarantees supply chain friction. Forward-facing brands are upgrading their procurement strategies to secure partners who are natively embedded within automated tech ecosystems. 🔋
Read our latest blog post on how connected alliances are reshaping media production:
https://www.drupa.com/en/Media_News/drupa_blog/Digitalization/Data_and_Business_Intelligence_in_Printing/Co-creation_over_silos_how_connected_alliances_are_reshaping_media_production