20/05/2026
Wrapping up an extraordinary week at Cannes 2026! 🎬
What an incredible experience we had, hosting the Innovation Village (Pantiero) at the Marché du Film. This week has been inspirational and vibrant!
We loved engaging with every cinematographer, studio lead, producer, and creative storyteller who joined us. It was fantastic to have a creative crowd gathered to discover the creative storytelling possibilities of virtual production.
An activation of this scale truly takes a village, and we want to extend our heartfelt gratitude to everyone who made this showcase a resounding success:
* The Technical Crew, working tirelessly behind the scenes - you rock🤘Claire, Lionel, Pierre, Andro, Luca, Matyas, Alberto, and Patrice
* Our incredible Cannes Next team, who believed in pulling this off 🫶 Sten Saluveer, Geoffrrey, Philomene, F***y, Matthieu
* Our Technical Partners. 🚀 A massive thank you to the powerhouse ecosystem that brought this stage to life: Megapixel VR, Chaos, stYpe, RED Digital Cinema, Omnio, Antilatent, FBR Europe, and K5 Lux AI.
* Our Session Speakers and panellists: Jeremy Hochman (Megapixel), Phil Galler (180 Studios / Seismiq), Vladimir Koylazov (Chaos), Josip Cajic(stYpe), Clarck McClanathan (RED DIgital Cinema), Declan Keeney (Ulster), David Levy and Tom Murphy (Fivefold), Miguel García Brosa (Studio Grand Canaria), Melania Kulczycka (OTO film), Felix Brandtstetter (Take2), Sandra Karim, Jeremie Tonwoski, Ludovic Zuili, and Nils Pauwels, Maurizio Sperandini, Francesca Rotondo, Carin Maizara (Volinga and WIVP), Rhoda Wainwrigt (Mrs Greenfilm), Craig Kief ASC , Jennifer Cote, Barbara Hernandez (Dimension Studio) Jodi Nelson-Tabor (Mars Academy), David Elliot, Alexandra Breede, Kate Phibbs (Film Soho) for sharing your invaluable expertise, case studies, and real-world workflows
* To every single person who visited the pavilion, engaged, asked insightful questions, and shared their passion with us, thank you for your incredible energy!
The ROE Team on the ground (Olaf Sperwer, Steven Embregts, Marina Prak) looks back on a wonderful experience.
🎬 The Next Chapter: Where is Virtual Production Going?
Wrapping up, the overarching conclusion became crystal clear: Virtual Production is no longer just a futuristic concept for mega-budgets; it is an accessible, intuitive, and essential craft for everyday storytelling. The industry is moving rapidly toward democratized access, seamless AI and previsualization integrations, and flawless real-time color and tracking fidelity. We are shifting from asking "How does the technology work?" to focusing entirely on "How can this technology free our creatives to tell better stories on set?" The technical boundaries are dissolving, giving filmmakers absolute freedom.
-Europe