Business in the Open

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Season 4 of Business in the Open - The Podcast is officially in the works! It’s pretty wild to be heading into our FOURT...
09/01/2026

Season 4 of Business in the Open - The Podcast is officially in the works!

It’s pretty wild to be heading into our FOURTH season of sharing honest conversations with Island entrepreneurs.

I’m currently looking for businesses interested in coming along for the ride as Season 4 sponsors.

Why partner with Business in the Open?

✨ Highly specific and engaged audience (Islanders)
✨ Trusted host = stronger conversion rates
✨ More affordable than larger media outlets
✨ Personalized and creative ad reads -> less salesy

Season 3 had incredible support from our sponsors, and I’m excited to build on that momentum for Season 4.

Sponsorship opportunities are limited and the Season 4 sponsorship deck is now available upon request.

DM and I’ll send it your way!

As much as we are all still enjoying summer, plans for the fall are starting to take shape. Including planning for Seaso...
08/18/2026

As much as we are all still enjoying summer, plans for the fall are starting to take shape. Including planning for Season 4 of BITO.

Our 36 interviews so far would not have been possible without the incredible support from our sponsors each season. We are so, so grateful for them, including The Fiddling Fisherman Lookout who was Season 3's premier sponsor.

A restaurant, events and conference space, wedding venue and an airbnb, this venue has it all, plus stunning views of the Colville Bay.

Thank you Julie and JJ for your continued support of the podcast (they supported Season 2 too!).

Sponsorship opportunities for Season 4 are now available. Please reach out to learn more ➡️ [email protected].

For the finale episode of Season 3, I interviewed Toshia Noye, owner of Tosh Co. Home Store. Toshia shares her backgroun...
05/27/2026

For the finale episode of Season 3, I interviewed Toshia Noye, owner of Tosh Co. Home Store. Toshia shares her background growing up in Ontario as a high school dropout, experiencing a dark period, then moving to Fredericton where she met her Islander husband and became a mom of three.

At 27 she returned to complete her Grade 12 diploma and began decorating for friends, launching Tosh Interiors on Facebook, which grew into five years of full-time work and key community connections.

During COVID in 2021, encouragement from retail-owner friends helped her secure a location and open the store in February 2022, later expanding from 1,200 to 3,000 square feet and buying out partners.

She discusses differentiating from big-box competitors through service and quality, designer trade relationships, social-media-led sales, seasonal retail cycles, and the importance of rest.

Listen now!

Apple: https://lnkd.in/ddevdGpB

Spotify: https://lnkd.in/dba3Tp5J

05/26/2026

Julia's episode is a gem to listen too. Pun intended. Check it out now where ever you get your podcasts. 🎧

Episode 35 features Julia Campbell (), co-owner of PEI’s family-run North Shore Group, which includes the Anne of Green ...
05/21/2026

Episode 35 features Julia Campbell (), co-owner of PEI’s family-run North Shore Group, which includes the Anne of Green Gables Museum (connected to author Lucy Maud Montgomery), multiple Anne of Green Gables retail stores, Kindred Spirits Wholesalers, , and .

Julia shares her unexpected path from classical piano studies to teaching English in Korea, working six years in the motor yacht industry, then returning home to join the family business, build community, and raise a family.

She discusses balancing authenticity and commercialization of the Anne legacy, JEMS’ focus on inclusivity and confidence through fashion, and the multi-day PEI Fashion Weekend featuring a 19+ show and free Fashion City Day programming. Julia also describes retail pressures and revitalizing JEMS by sharing space with another business, emphasizing mutual support for local businesses.

Listen now where ever you get your podcasts! 🎧

Episode 35 features Julia Campbell, co-owner of PEI’s family-run North Shore Group, which includes the Anne of Green Gab...
05/21/2026

Episode 35 features Julia Campbell, co-owner of PEI’s family-run North Shore Group, which includes the Anne of Green Gables Museum (connected to author Lucy Maud Montgomery), multiple Anne of Green Gables retail stores, Kindred Spirits Wholesalers, JEMS Boutique, and PEI Fashion Weekend.

Julia shares her unexpected path from classical piano studies to teaching English in Korea, working six years in the motor yacht industry, then returning home to join the family business, build community, and raise a family.

She discusses balancing authenticity and commercialization of the Anne legacy, JEMS’ focus on inclusivity and confidence through fashion, and the multi-day PEI Fashion Weekend featuring a 19+ show and free Fashion City Day programming. Julia also describes retail pressures and revitalizing JEMS by sharing space with another business, emphasizing mutual support for local businesses.

Listen now!

Apple: https://lnkd.in/eM2k8Rdk

Spotify: https://lnkd.in/ez3RgSgh

Today's episode features Moyna Matheson, former owner of Samuel’s Coffee House in Summerside. She discusses starting the...
05/13/2026

Today's episode features Moyna Matheson, former owner of Samuel’s Coffee House in Summerside.

She discusses starting the business at 40 in 2011 after years in hospitality and self-employment, focusing first on specialty coffee and baked goods before adding food. Moyna shares how Samuel’s grew from a 900-square-foot shop with six staff to a 4,000-square-foot operation, expanding into catering, wholesale, a tea line, and additional locations including Cavendish and a COVID-driven drive-thru.

She explains the brand’s timeless design and Samuel Holland family-history tie, then details deciding to sell, using a brokerage, and transitioning ownership on October 4, 2024 to Receiver Coffee Company.

Moyna discusses her next chapter as a life coach/mentor through The Authentic Change Project, helping people navigate change authentically, and shares lessons on listening to customers and teams, curiosity, and hopes for Summerside’s continued revitalization.

Listen now! 🎧

Apple: https://lnkd.in/eM2k8Rdk

Spotify: https://lnkd.in/eqiE3vze

Dropping tomorrow! 📅
05/12/2026

Dropping tomorrow! 📅

05/11/2026

A true PEI tradition: growing up around the family business and one day taking the reins yourself.

Listen to the full episode now on Apple or Spotify.

On today's episode, I interview siblings and co-presidents Devon Cudmore and Chelsea Cudmore Vloet about the Cudmore Gro...
05/06/2026

On today's episode, I interview siblings and co-presidents Devon Cudmore and Chelsea Cudmore Vloet about the Cudmore Group’s fourth-generation retail legacy, from a 1914 PEI haberdashery to 17 stores across Canada (18 planned in June) spanning brands including Coastal Culture, Christopher's Beach Club, Sea House, Cool as a Moose, Big Bear Trading Company, and the upcoming Canoe & Cabin in Montreal.

We discuss shifting from department-store retail in 2001 into destination/resort retail, their intentional focus on iconic tourist locations, and how they split responsibilities — Devon in back-office analytics, sourcing and supply chain, Chelsea in culture, merchandising, and in-store standards.

The conversation covers western expansion starting with Whistler, managing seasonal staffing and short peak windows, COVID-driven e-commerce and opening Big Bear during the pandemic, relaunching Christopher’s Beach Club, optimism for summer 2026 tourism, and the importance of tools like Microsoft Teams and relationship-building.

Listen now! 🎧

Apple: https://lnkd.in/gFd7mf4t

Spotify: https://lnkd.in/gSW_Ez-S

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