18/06/2026
Powered by Transformation
Over the past few weeks, Simply Better team had the privilege of designing and producing two editions of Powered by Innovation for L’Oréal Professionnel in Antwerp and Amsterdam.
Conceived as a fully immersive 360° experience, the event was designed to restore and strengthen the connection between L’Oréal Professionnel and its professional hairdressing community.
At the heart of the journey were three complementary experiences:
Experience Boost ; Hands-on workshops and live demonstrations, allowing hair professionals to discover, test, and experience the latest innovations firsthand.
Education Boost ; A dedicated space for knowledge sharing and expert guidance, where professionals could get practical answers to their questions and deepen their expertise.
Brandstand Boost ; An immersive showcase of L’Oréal Professionnel brands and products, highlighting their benefits, innovations, and performance.
The day culminated in an inspiring stage show featuring renowned hair artists Kimki and Berni, delivering a truly memorable moment of creativity and inspiration.
Because L’Oréal Professionnel is not just a brand, but a world to explore, we imagined an experience where innovation, technology, expertise, and inspiration come together to bring beauty to life.
A heartfelt thank you to L’Oréal Professionnel Paris🇧🇪🇳🇱🇱🇺 for their trust, and to all the teams whose passion and dedication helped make these two events a true success.
