The Growth Revolution

23/12/2019

🎉 Twenty-twenty is approaching. Same story goes for ‘the only time in the year in which one can sit in front of a dead tree and eat candy out of socks’. Yes, we’re talking about Christmas.

They only thing that’s left to do, is wishing you happy holidays and expressing a big fat thank you! 🙏🏻 We’ve loved working with you this year. And for next year, we wish you:

1. A simple life
2. With a simple (wo)man
3. A Scandinavian apartment
4. A TikTok crash-course
5. An Adweek subscription
6. And more collab pleasure with TGR
7. …

Cheers! 🌲

02/12/2019

🚀 It always feels like someone is moving faster, innovating faster and launching new ideas faster. But how do we at The Growth Revolution keep up with a world where ideas are everywhere, where change is continuous and the possibilities are endless? As you might know, we help business teams across the globe to ideate, to experiment and innovate faster. And better. 🏋🏼‍♂️

👥 Collaborating in teams can be challenging without the right tools to create a healthy brainstorming environment. One of our golden nuggets to smooth everything business-related are posts-its. More reasons we use post-it notes for collaboration are:

1. They are disposable
2. They are versatile
3. They force concise thoughts
4. They are democratizing
5. They are reliable

When do you use post-its? And why? ✍️

28/11/2019

🖋 The weakest ink is stronger than the strongest memory. Yes, we’re talking about note-taking.

Note-taking is an underrated skill. Listen … note-taking isn’t just important for college students, it’s a valuable life skill. Even for you. 📓

If you are able to take good notes, you will be more effective in pursuing your goals whether you are a student, writer, or entrepreneur.

And guess what? There’s even a correlation between taking notes and creative thinking. Creativity isn’t a mythical power, it’s about having lots of ideas and melding the best ones together. 👩🏼‍🎨

Where do you record and flesh-out these ideas? Notes.

And that’s also the reason why every employee at The Growth Revolution gets a TGR Moleskin on his/her first day. The TGR Moleskin is not only filled with welcome messages of the team, but it’s also the place where every employee scribbles down his/her creative ideas. 💁🏼‍♀️

Where do you document your creative ideas? 👀

27/11/2019

❌ When to kill your most loved idea?

Nowadays, it’s not easy to make an evidence-based decision to embrace or kill an idea. Or to say it with Lil Skies’ words ‘nowadays, s**t is not the same’. 🆗

Nowadays, people use experiments to translate their gut feelings into hard-boiled facts and figures. And that is where experiment design comes in. Experiment design is all about running small tests allowing companies to make evidence-based decisions. ✅

Don’t companies already test new products and services? I hear you think … Yes, they do. But they test in a qualitative way, that’s open for interpretation. Experiment design, on the other hand, sheds light on quantitive results like traffic, clicks, downloads, inscription, … 🔢

As we said, with experiment design, you don’t get sentiments, you get numbers. Quickly.

Do you want to know when to kill your most loved idea? Do you want to bypass slow and sluggish internal procedures? In that case, experimentation is your way to go. Our ‘introduction to experiment design’ sets you up for excellence. 🚀

An introduction to experiment design: a two-week sprint, an evidence-based decision to embrace or kill an idea.

21/11/2019

⚠️ News alert: The Growth Revolution integrates into oona’s digital content team. Oona sounds like a beautiful female name, but it's more than that ...

The oona business was founded in 2003 as a PR agency with a distinct passion for creative storytelling and lifestyle channels. Content has always been and will remain oona’s focus. Everybody still loves a good story, isn't it? 🗣

But thanks to the continuous integration of digital channels, oona has expanded to become a full-service content partner with a team of 50 digital natives in Antwerp, Amsterdam, and Ghent. With the integration of The Growth Revolution now, oona is also able to raise the bar on all things lead generation & inbound marketing. Discover the ins and outs of the integration in the official press release. 🚀

But long story short, we are ready to roll! So, stay tuned for more to come! 💯

A new milestone in 15 years of organic growth

19/11/2019

Say hi to Richard! 👋🏻

This morning we started to map out Richard using our buyer persona map. We first mapped out demographic attributes like his age, job, income, … Afterward, we looked at his attitude, opinion, and values in the psychographic part. We’re now looking at the behavioral attributes that define Richard and will finish off by taking a look at the needs-based attributes. 🚀

When finished, even though a persona is in fact always work in progress, Richard will be used as a guideline in developing the content strategy of a B2C company. Richard actually represents the ideal customer for the company in question and will help the company to create the right content & identify where their best customers spend time on the internet, so they can be there too. 💻

By visualizing and better understanding their customer segment thanks to the buyer persona map, the company can effectively raise the bar on their marketing efforts. 🏋🏼‍♂️

🆓 Are you also eager to get started & develop your own persona? In our latest blog post (link in comments) we walk & talk you through the buyer persona map (incl. FREE download of the template).

18/11/2019

🛒 As the 29th of November, D-day for Black Friday, is approaching, we want to give you a sneak-peek in our mind-smashing Black Friday toolkit.

1. We’ve listed up 4 tips to win big as a brand during Black Friday.
2. We’ve made a Black Friday checklist allowing you to boost your e-commerce site and rake in sales.
3. We’ve gathered 5 Black Friday articles worth reading.
4. We’ve set up a Black Friday emergency squad to help you out.

Get more Black Friday marketing tips, tricks & insights straight in your mailbox by signing up for our special Black Friday newsletter incl. exclusive offer. 💌

Get ready to roll on Black Friday & Cyber Monday! 💯

Black Friday marketing tips, tricks & insights straight in your mailbox to get you started!

15/11/2019

A while ago we told you about side project marketing. That it is the new way to go when your ads don’t work and SEO takes too long. 🔥

To give you a more hands-on example of what a good side project looks like, we shortly want to talk your thought a side project that we did for Cartamundi Digital.

🎲 For Cartamundi we launched ‘how much to make a board game’, a tool that solves two of the company’s problems:

1. It generates a new inflow of leads from new audiences like crowdfunding for example.
2. It became way more efficient to give prospects an initial idea of the manufacturing cost of their board game.

This side project is an example of a calculator and is basically meant to help people find out more about the cost of something. Besides calculators side projects can take on different types. Find out the most popular types in our blog post about side project marketing (link in the comments). 💯

13/11/2019

📖 Curious to know what we're reading? ⁠
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Cliché alert, but we would really recommend 'This is marketing' of Seth Godin. This bestseller book is currently on our bedside table and its content is the ideal foundation to build a (last-minute) Black Friday campaign you're proud of! 💁🏼‍♂️⁠
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It's a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven. 🚀⁠
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Which book is currently your favorite pick? 📙

12/11/2019

💯 Is your e-commerce website ready to rake in Black Friday sales?

As you only have one weekend to make use of the extreme Black Friday & Cyber Monday spending, we've gathered 10 tips to get the most out of it! 🚀

1. Site speed checked
2. Mobile optimization
3. Black Friday email campaign
4. Black Friday landing page
5. Tracking & post mortem analysis

Find more tips to level up your e-commerce site for Black Friday on our Black Friday checklist. ✅

Make your e-commerce website Black Friday proof.

09/11/2019

We are super eager to share what we lately client-related have been up to. 💯 ⁠
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A while ago we namely teamed up with the carsharing platform go Poppy, in order to level up their marketing efforts. 🚀⁠
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In the meantime, we've created a marketing strategy, together with the Poppy CMO, we did a buyer persona mapping and selected topics to cover on their socials.⁠
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With these pillars, we could start to build the ultimate blueprint for Poppy's content strategy. We made sure Poppy found the right way of telling their stories on their owned platforms. 💬⁠
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This digital consultancy led us to online campaigning. We co-create ads, we do the targeting and help with the performance marketing and lead generation of Poppy.⁠
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As an extra, our digital campaign managers Pieter Van der Auwera & Josephus Ajibola Ayoola are also doing business and innovation consultancy: giving valuable insights on how to improve the Poppy service, the app and the user interface for the customers. ✅⁠
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Stay tuned for more Poppy news & updates to come!

08/11/2019

💡 Did you know that only 30% of marketing efforts reach the right people? And that in fact, 70% of people’s precious time is wasted?

Why? Because 70% of the efforts have absolutely no impact on the buying decision of potential customers. How do? As broad targeting or not knowing well enough your potential customers can be fatal for your business. 😕

But luckily, that’s exactly where buyer personas come in. Most personas are based on pure facts & figures. But as we like to do things differently, we decided to create a buyer persona map (download link in bio) that allows you to create a persona that has it all: qualitative & qualitative data! ✅

In our latest blogpost we walk & talk you through the 4 different phases of the buyer persona map:

1. Demographic attributes
2. Psychographic attributes
3. Behavioral attributes
4. Needs-based attributes

Download the buyer persona map, check the blog post, start mapping & use the outcome to level up your marketing efforts! 🚀

Build a persona that has it all by combining qualitative and quantitative data with our buyer persona map.