13/02/2017
Entertain or perish.....
But perhaps the compelling evidence that demonstrates add entertainment to a sport and you find an old and new audience was the success of the Nitro Athletics series. The third and last evening of competition played out in front of a sellout crowd in Melbourne on Saturday night.
This is the summer that put all sport on notice. It is not enough to play a game any more. Survival demands entertainment in equal part. Professional sport is no longer physical activity alone. It is song and dance too, a little soft shoe shuffle.