All Eyes on Me Events Directory Website
1.1 Business Overview "All Eyes on Me Events" is a low priced full directory website for the corporate, weddings, special events, birthdays Alleyesonmeevents.com.au. Unique selling position: All Eyes on Me Events will be Australia's leading events directory website that has party ideas and accessories online store. The directory website will include everyth
ing from champagne breakfasts, high tea, to sailing, weekend always, day spa/wellness ideas and kids birthday events and parties etc.... Utilizing WordPress I am able to create a national directory website that will allow users to select using the customizable directory. This directory format will enable the user to select a service for their event that is geographically relative. Information and ideas for party games as well as free downloadable games, this will increase the SEO for the site. Unlike wedding and related event sites “All Eyes on Me events” provide dedicated information to help plan and organize all aspects of an event or celebration. The site offers free advice, a comprehensive site to include each venue unique, classy, quirky and exclusive offerings. These general influences are unique and consider the effects it has on profitability as well as upholding competitive position. Upholding traffic by using Content marketing, and/or blogging will keep the information timely and relevant.
1.2 Current State of the Industry Environmental/industry analysis: Macro environment and general influences and trends in the industry affect the profitability and competitive position. (Hubbard & Beamish, 2011) According to ABS statistics, 121,197 marriages registered in Australia in 2014 and the trend shows its increasing. The median age was 31.5 years for males and 29.6 years for females. There is more spending on planning celebrations than ever before. For the classy bride to be, the choice has been tacky, ph***ic or it’s nothing. Most professional brides aged 30+ have been opting for “nothing”. As per Prince Waterhouse, Coopers mentions for 2015 reports the Australian entertainment and media market is forecast to grow to $43.4 billion by 2019 (PWC, 2016) which indicates a demand for entertainment is growing. Supported by consumer spending on entertainment and media products forecast to grow to $27.1 billion by 2019, Advertising spending to reach $16.4 billion by 2019 and by 2019 internet advertising will account for more than 50 percent of the total Australian advertising market. The industry includes analyzing not only the organization, its competitors and strategic groups but also the buyers (customers), suppliers, substitutes and potential new entrants. Also in this industry is important to compliment organisations (Hubbard & Beamish, 2011) of which is in this analysis.
1.3 Opportunity Unique selling position: All Eyes on Me Events will be Australia's leading events directory website that has party ideas and accessories online store. The directory website will include everything from champagne breakfasts, high tea, to sailing, weekend always and day spa/wellness ideas and much much more... All Eyes on Me is socially diverse, offering services to a wide range of possible events. Events offered to range from Children Birthdays, Wedding related events including hens/bucks event night, Corporate, Christenings and something a bit more raunchy king - which no one has directly addressed in this capacity in the market, therefore All Eyes on Me Events will be addressing a gap in the market. Technological: I am able to create (with help) a national directory website that will allow users to select using the customizable directory. This directory format will enable the user to select a service for their event that is geographically relative, Free information and ideas for party games as well as free downloadable games, this will increase the SEO for the site. Upholding traffic by using Content marketing, and/or blogging will keep the information timely and relevant
1.4 Vision, Goals, and Objectives Australia's largest full directory website for events and content marketing. "To be seen, you need All Eyes On Me Events" Measured by SMART objectives; • Measuring actual sales against predicted sales, monitoring prospecting and marketing activities and the results. Make adjustments if targets are not being met. • Watching from sales and projections for the monthly takings. • Bank reconciliation monthly to verify spending and income. • Accounts payable and receivable weekly to verify spending and income. • Measuring and monitoring website traffic 1.5 Factors for Success All Eyes on Me Events has registered All Eyes on Me with ASIC, IP Australia with Trademark registration covering: Class 25 & 35 "All Eyes on Me Events" is a low priced full directory website for the corporate, weddings, special events. This directory format will enable the user to select a service for their event that is geographical. Upholding traffic by using Content marketing, and/or blogging will keep the information timely and relevant.
1.6 Target Customers Consumer customer demographic: anyone wanting to attend or book and event or contribute towards with event novelties and paraphernalia. Ensuring effective marketing campaigns for All Eyes on Me Events is updated on the monthly newsletter and reflected on the companies’ social media forum. Offering a point of difference to our competitors including a promotional photographer visiting one venue each week and profiling it on the multi-media platforms. Business to Business Customers demographics: Anyone who owns entertainment or service business. Anyone entertainment or service business, starting locally, then statewide then moving it to a National website • Restaurants • Nightclubs • Wine bars • Hotels-Pubs • Day Spa's • Sailing & Dolphin Cruises • Kids venues & Playhouses • Kids Entertainment • Event DIY Chair covers • Venue hires • DJ's • Bands • Equipment Hire • Dancers • Event Coordinators Offering total exposure marketing and promotions across multiple platforms at a low cost.
1.7 Summary of Products and Services Linking Customers to Businesses with ease. Customers: Offering a one stop Events directory website, to be Australia's largest website to organise any event. Gather free information on organising a variety of events from Kids Birthdays, Spa hen’s nights to Kink & B**M etc. B2B Customers: Offering total exposure across multiple platforms at a low cost. Profile page to paying customers, with the benefits of marketing expertise to update and check the content with programs like Grammarly. There's a lot of information online, kind of daunting if you don't know exactly what you're looking for. Browse an extensive exhaustive category list. Alternatively, if you know exactly what you're after use the search box. Implementing and maintaining a CRM system, sending a monthly email that contains newsletters is how we will keep a good relationship with business to business and consumer customers. Offering Content Marketing with Inbound Marketing: Content is the backbone of the inbound methodology. The way people shop has changed since Google – now they start with a search to find the answers about the service or product they’re interested in. Content has those answers. Blog posts ETC.
