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WebExpo Conference May 26-28, 2027 at Lucerna Palace in Prague, the web event of the year. May 28 - 30, 2025 at Lucerna Palace in Prague, the web event of the year. www.webexpo.net

Every tech community eventually needs somewhere to argue in person. 👥💬 We've been providing the venue since 2008.WebExpo...
14/10/2026

Every tech community eventually needs somewhere to argue in person. 👥💬 We've been providing the venue since 2008.

WebExpo is celebrating its 18th birthday. Over the years, we've gone international, put talks on a moving tram and added kids' workshops. Because apparently one generation of people asking "why doesn't this work?" wasn't enough. 😈

The best part is still meeting people. Let's celebrate together in Prague from 26 to 28 May 2027.

🎂 The birthday maths:
🎟️ Start with the Earlybird price
➕ Use WXBDAY for an extra 15% off
💰 Save 4,983 CZK in total

Until Friday, 16 October.

13/10/2026

Keeping up with the web is like trying to drink from a fire hydrant. You're technically getting some water, but most of it is hitting you in the face.

Tejas Kumar will open WebExpo 2027 by zooming 🔭 out from the tools and trends to ask what all this change means for the web itself.

His keynote, "The Web State of 2027", looks at what the web has become, who it serves and where it's heading.

The plot twist? 💫 It's a case for optimism, not another prediction that everything you know is obsolete.

Whether you work in development, design, marketing or business, this is a conversation about the platform we have in common.

Next in our WebExpo 2026 recap series: Marble Hall, where ⚡ faster ways to build kept bringing the conversation back to ...
11/10/2026

Next in our WebExpo 2026 recap series: Marble Hall, where ⚡ faster ways to build kept bringing the conversation back to fundamentals. What needs to be in place for that speed to be useful?

AI changed who could make things, but it did not make the starting material any less important. Amit Paunikar described product managers moving from passing information around to orchestrating decisions and outputs. Peter Trenkner used AI-assisted prototypes to help non-technical PMs test ideas with something people could use. Jakub Bareš explored software that can reason through workflows, while Šimon Zámečník brought the excitement back to earth: searchable manuals and useful forecasts 🔭 still depend on data people have taken care of.

That also applies when AI meets a functioning organisation. Anja Duricic's competitive intelligence project had to contend with scattered spreadsheets, access and documentation before it could help sales teams. Yoav Shmaria asked what leaders need from analytics: not another pile of metrics, but recommendations they can act on. And Dima Melnik tackled the question every product eventually faces: can customers recognise enough value in it to pay the price 💰?

Better results also meant rethinking how the work gets done. Benjamin Rancic argued for exposing problems in early design attempts rather than polishing a design heading in the wrong direction. Kate Astrid explained how replacing MUI with clean CSS addressed her team's performance and flexibility limits, cutting first contentful paint from 6.6 to 0.8 seconds. Sérgio Amorim described how self-service deployment reduced the time to a first deployment at Revolut from roughly 50 days to three. In each case, progress came from changing the approach, not simply putting in more effort.

Making a product usable takes more than passing an audit. Radek Pavlíček challenged reassuring accessibility scores when people still cannot complete a task. Peter Leško described incorporating accessibility into a design system before regulation required it. Elis Laasik gave developers ways to train their eye 👁️ for hierarchy, spacing and colour. To make those choices hold across products, Anastasiia Gartseva used tokens and controlled overrides to keep a 45th theme manageable, while Johannes Lehner treated design systems as products that need ownership, versioning and maintenance.

The time horizon matters, too. Jiří Devát asked which possible futures 🔮 a product would still be valuable in, while Baru Obračajová used speculative design and prototypes to make those scenarios tangible. Ehsan Toreini added a question of priorities: as browser capabilities, standards and developer needs pull in different directions, users should come first. A changing web is not an improvement if it leaves people with less control.

The tools can speed up the build. They cannot decide what makes it worth building.

Got a talk that needs to be on a stage? 🎤The WebExpo 2027 Call for Papers is open. We are looking for practical talks an...
08/10/2026

Got a talk that needs to be on a stage? 🎤

The WebExpo 2027 Call for Papers is open. We are looking for practical talks and case studies on:
✅ Backend & frontend development
✅ UX and UI design, research
✅ Digital marketing
✅ Tech business

Submit by 30 October. Just 3 weeks to go.

Your talk could reach 1,600+ attendees from across the digital world.

Presale has left the chat. 💬 Every ticket is gone, and we have you to thank.Buying early helps us turn our plans into th...
07/10/2026

Presale has left the chat. 💬 Every ticket is gone, and we have you to thank.

Buying early helps us turn our plans into the next WebExpo. For our small team, that's a lovely vote of confidence. Thank you for backing the people behind the program, not just the names on it. ❤️

Missed Presale? We've opened 🎟️ 50 Earlybird tickets for WebExpo 2027, saving you 4,000 CZK.

You can make the booking page beautifully simple. But if changing a booking still takes three emails and a phone call, y...
06/10/2026

You can make the booking page beautifully simple. But if changing a booking still takes three emails and a phone call, your users won't remember the page. 📩

They'll remember the hassle.

Megan Dell is coming back to WebExpo in 2027, with service design on her agenda. Think beyond the interface to the people, processes and decisions that can make a lovely user journey a very annoying afternoon.

Last time, Megan joined us to talk about designing for a global audience. This time, we're looking beyond the product itself. The title is still cooking 👩‍🍳, but her return to Prague is confirmed.

The WebExpo 2026 recap series continues with Lucerna Cinema. From the Great Hall's case for human judgement, this room g...
04/10/2026

The WebExpo 2026 recap series continues with Lucerna Cinema. From the Great Hall's case for human judgement, this room got operational. 🏗️ Its speakers covered working systems: containers, MCP servers, product maps, typography, authorisation, research engines, Git, contract testing, funnels, refactoring, search visibility and AI adoption.

The common thread was clarity. Not tidiness for its own sake. Clarity as a standard operating procedure.

Start with the interfaces between systems. Cedric Clyburn showed how local containers can lead towards Kubernetes without making production feel like another planet. Ladislav Prskavec built an MCP server in Go and made authentication and prompt injection impossible to ignore. Sohan Maheshwar asked what an AI agent should be allowed to access 🔐, while Robin Pokorný demonstrated how contract tests catch disagreements between services before users do. Lucky Nkosi took the idea of an interface somewhere less expected: he used voice, gestures and bananas 🍌 to fly a drone with web APIs.

And interfaces only work if people can make sense of them. Oliver Schöndorfer looked at how typography ✍ affects reading and comprehension. Irena Zatloukalová argued for explicit expectations instead of leaving colleagues to decode unwritten rules. And Sergès Goma made Git history a team concern: the next developer needs to understand why something changed, not just see that it did.

Clarity also changes the decisions made before a product ships. Christiane Moser asked teams to pin down their users, needs and metrics before reacting to the next stakeholder request. Julian Della Mattia built a research engine to bring evidence into those decisions, and Katherine Corneilson offered a way through messy qualitative data 📊. Vladana Bačová looked for the leaks after sign-up rather than assuming more acquisition would fix the funnel. When Jan Toman moved a product from Flutter to React, the harder question was which parts deserved the most care.

AI ran through the room 🦾, but nobody got to skip the groundwork. Daria Rudnik asked what organisations are getting back from their AI initiatives and which decisions should remain human-owned. Aneta Holá and Aleš Moravec looked at search when AI assembles answers instead of listing links: will it understand and represent your brand correctly? Tomáš Braverman and Romana Trusinová tackled AI adoption in companies: build on existing strengths, decide what to outsource and help staff learn to use it.

Different talks, same useful habit: make the assumptions visible before someone else has to work around them.

🚨 𝗢𝘂𝗿 𝗽𝗿𝗲𝘀𝗮𝗹𝗲 𝗰𝗼𝘂𝗻𝘁𝗲𝗿 𝗶𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗶𝗴𝗶𝘁. 🚨9 tickets left for WebExpo 2027 at 5,555 CZK, and each one saves you 5...
01/10/2026

🚨 𝗢𝘂𝗿 𝗽𝗿𝗲𝘀𝗮𝗹𝗲 𝗰𝗼𝘂𝗻𝘁𝗲𝗿 𝗶𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗶𝗴𝗶𝘁. 🚨

9 tickets left for WebExpo 2027 at 5,555 CZK, and each one saves you 5,000 CZK.

Still thinking it over? Here is what awaits you:

🎤 Learn from 70+ world-class practitioners
👋 Connect with 1,600 tech professionals
💻 Get hands-on in practical workshops
🎓 Experience free expert mentoring
🎉 Chill out with 3 fun-filled networking nights
👶 Enjoy Kids' Workshops and Kids' Corner for the whole family

2 days of talks and conversations with people who build, design and question things for a living. Plus enough side activities to keep your brain busy and your family entertained.

Twenty years of Smashing Magazine 🐱. Hundreds of articles, conferences and questions about why perfectly ordinary interf...
30/09/2026

Twenty years of Smashing Magazine 🐱. Hundreds of articles, conferences and questions about why perfectly ordinary interfaces make people work so hard.

Its co-founder, Vitaly Friedman, has a knack for spotting the problems 🔎 the rest of us have learned to live with. Then he turns them into useful writing, talks and workshops.

We've been lucky to have him bring that sharp eye to WebExpo over the years. In 2027, he's coming back to Prague with a talk, a workshop and his familiar spot MCing 🎤 our Main Stage.

Vitaly, we can't wait to have you and your wisdom back. ❤️

What still depends on human judgement when the tools around us get faster? 🤔That was the question the Lucerna Great Hall...
28/09/2026

What still depends on human judgement when the tools around us get faster? 🤔

That was the question the Lucerna Great Hall went after at WebExpo 2026. No "is AI good or bad" debates. Just people making the question concrete.

Switch Angel opened with live coding performed as music, with risk and improvisation. Mike Kus warned that trends and templates make work look competent while draining away voice: "Your originality is your advantage". Dave Kiss built a coin-operated 3D video player with Three.js and physics 🕹️, a reminder that the web is still a medium for tactile, strange and joyful interactions. Human expression resists automation.

Susan Lindner argued that data rarely moves people unless it connects to emotion and a believable future. Christine Vallaure made the case for a shared understanding of layout between designers and developers. When AI turns vague design intent into code, that shared language becomes more important, not less.

Stanislav Fort showed how AI can help detect vulnerabilities, with smaller models sometimes outperforming larger ones. Daniel Cuthbert pointed out that the old security model was quietly built on human time ⏰. If agents can discover, exploit and act faster than people, verification and fraud controls need to change.

Senta Čermáková described the psychology of AI adoption inside companies: "Training is not transformation". Michal Kessel Sh*trit gave a plain framework for evaluating copy, whether written by a person or a model. Lorraine Burrell pushed into agentic design: "In probabilistic systems, hoping the model behaves is not a strategy".

Nick Fine kept product discipline honest: "Every feature must trace back to a user need". His second talk warned that AI-generated personas can look persuasive while being unsupported by evidence: "Plausible does not mean that it's valid”. Krasimir Tsonev celebrated JavaScript's weirdness, type coercion and NaN. Shallow understanding creates problems no model fixes for you. Mia Bajić raised the stakes with bizarre software bugs, from aviation to medical systems to runaway pricing loops 🚨. These failures are rarely local mistakes but breakdowns of testing, validation and system design.

Brecht De Ruyte made the case for native HTML controls over fragile rebuilds. Eric Bailey was direct: ARIA can describe expected behaviour, but it doesn't replace semantic HTML, keyboard support, or assistive-technology testing.

Tejas Kumar closed: "The difference between AI slop and quality work that is AI-assisted is taste". 🎯

Speed without judgement is just faster failure.

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