Project Grit

Project Grit We empower individuals to overcome mediocrity through physical and mental chalenges

05/31/2026

Every mile tells a story.

Day 4 of theRide brought us face to face with families carrying losses I hope to never know.

A little boy without his foot. A little girl without her leg. A family whose baby passed. A mother whose husband never made it home. Her baby is six months old and will never meet her father.

I’ve been on an emotional roller coaster out here. Running on little sleep. Driving the van. Helping solve problems. Staying in the fight.

But days like today put everything in perspective.

Someone else’s pain doesn’t erase mine. But it does remind me what really matters.

It feels good to be part of something that gives back to people who are hurting.

Every mile matters. Every family matters.

That’s theRide.

Follow along as Matt King and Joey Hassett ride 2,000 miles from Mexico to Canada to raise and give away $1,000,000 for families in need.

05/30/2026

DAY 2 & 3 OF THERIDE

Day two started before the sun came up with a van problem.

Tensioner on the serpentine belt going out. Not a small issue when you’re the support vehicle for a 2,000-mile bike ride.

I loaded up and drove the van 150 miles to Cory Hastings. Diesel mechanic. A man who has shown up for my events more than once. He didn’t hesitate. Got it handled.

That’s what this whole ride is about. People showing up when it would be easier not to.

We met the crew in Seguin for two giveaways. One to a family with a disabled son who needed a car. One to a new YMCA being built so adaptive athletes have a place to train.

Day three we rolled out of Seguin through the Hill Country. 150 miles of hills that chew you up and spit you out in the Texas heat.

We rode past Wimberley. My hometown.

In Dripping Springs the crew stopped mid-ride to ride with a group of kids, including some with disabilities. Dan was out there pouring into his teammates. Derrick logged 80 miles on pure heart.

That’s what I keep seeing out here. Every single day.

People showing up for other people.

That’s theRide.

05/28/2026

Day one of The Ride. 150 miles. Matamoros to Alice, Texas.

Mile 40 the sky turned black. Temperature dropped 15 degrees in minutes. Torrential rain. 35 mph headwind straight into their faces.

They found a bridge. Waited it out. Then got back after it.

Day one has a way of finding every kink. Every gap. Every thing you thought you had figured out. It doesn’t ask permission. It just shows up and starts testing.

I felt that today. The intensity of being in a support role for the first time, making sure these two had everything they needed to keep moving. It’s a different kind of pressure than being the one on the road. But it’s pressure all the same.

When I rucked 1,000 miles across Texas I did it alone. No crew. Just the road and whatever I had left inside.

Watching Matt and Joey out there today reminded me what it feels like to have people in your corner. That changes everything.

The mission is real. The road is long. Day one is done.

05/21/2026

I spent years lone wolfing it.

Thought that was strength. Turns out it was just fear with a tougher name.

The pain finally got greater than the fear of asking for help. And when I did, the right person showed up.

He pulled me out of the gutter. Didn’t lecture me. Didn’t fix me. Just asked me to come back.

That one ask changed my life.

We are not built to carry this alone.
That’s not weakness. That’s just the truth.

If nobody’s told you that lately, I’m telling you now.

Rise & Ruck is our weekly community ruck here in Wimberley. Every Saturday 6am meet in front of Wimberley cafe. Here’s h...
05/15/2026

Rise & Ruck is our weekly community ruck here in Wimberley. Every Saturday 6am meet in front of Wimberley cafe.

Here’s how it works. You show up with a pack. We move five miles together through Cypress Creek Trails and the Blue Hole Trails.

No race. No leaderboard. Just shared hardship and the kind of conversation you can’t have sitting still.

When it’s done, we eat together at Wimberley Cafe. Because hard work is better with good people and a hot meal.
Every Saturday morning.

All fitness levels welcome. Free to attend. Just bring a pack and show up ready to move.

Tag someone who needs this in their life.

05/06/2026

God didn’t fix me.

He handed it back every time.

Because some things aren’t given. They’re built. By you, with the people willing to walk it with you.

Stop waiting for the easy way out. Start doing the thing only you can do.

You don’t have to do it alone. But you do have to do it.

04/30/2026

Two days.
That’s all that’s left.

Last year these people showed up and rucked 13 miles through the heart of Hill Country.

This year it’s your turn.

Every single person who toes the line Saturday walks away with the hat.
You want it? Come get it.

May 2nd. 8am. Willow City Ruck.

Registration link in bio.
Or go to officialprojectgrit.com to sign up.

Mile 350. Deep in the Texas Hill Country. Hill after hill after hill. Legs wrecked. 650 miles still in front of me.That’...
04/26/2026

Mile 350. Deep in the Texas Hill Country. Hill after hill after hill. Legs wrecked. 650 miles still in front of me.

That’s where I learned what I call Harvesting Grit. Choosing hard things on purpose. Then collecting what they leave behind.

I asked myself why anyone does this on purpose. Here’s what I found out there, and what science confirmed later: your brain is wired for discomfort. Not wired to enjoy it. Wired to grow from it.

When you put your body under controlled physical stress, your brain produces BDNF. Brain-derived neurotrophic factor. Scientists literally call it Miracle-Gro for the brain. It builds new neural connections, sharpens focus, and improves memory. You don’t get it from comfort. You get it from hard.

Research out of the University of British Columbia found that voluntary exposure to physical discomfort, meaning you chose it, nobody forced it, trains the prefrontal cortex to override the fear response. Over time your brain stops treating hard things as threats. It starts treating them as inputs. Fuel. Data.

Studies also show that people who regularly choose endurance challenges report stronger emotional regulation, sharper stress response, and a measurably higher sense of personal agency. Not just fitness. Identity.

Every hill. Every mile. Every moment you wanted to stop and didn’t. You were collecting something. You just didn’t have a name for it yet.

Now you do.

Hard things don’t break you. They show you what you’re made of.

Rise & Ruck done.Most people are still in bed. You’re already out here, weight on your back, moving through the dark.Tha...
04/18/2026

Rise & Ruck done.

Most people are still in bed. You’re already out here, weight on your back, moving through the dark.

That’s the standard. Not a hashtag. A decision you made before sunrise.

We’ll see you next week.

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04/18/2026

The Texas Hill Country has been breaking people and building them back up for centuries.

The Comanche rode these hills.
The Texas Rangers patrolled them.
Outlaws hid in these canyons.
Ranchers carved a life out of this rock and cedar with nothing but grit and the stubbornness to outlast whatever came at them.

This land has never been kind.
It’s been honest.

And every year, we ruck it.

May 2nd, the Willow City Ruck goes again.

Thirteen miles.
Texas Hill Country.
No shortcuts. No excuses.

Register now.
OFFICIALPROJECTGRIT.COM

We’ll see you on the road.

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Wimberley, TX
78676

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