EIN Presswire

EIN Presswire https://www.einpresswire.com

09/09/2026

Distribution is easy. Attention is hard.

Getting content in front of an audience has never been easier. Getting people to actually stop, click, and care is a different challenge.

Media journalist Simon Owens breaks down the attention economy on Heard on the Streets.

Watch the full episode: https://substack.einpresswire.com/p/heard-on-the-streets-journalist-simon/

Everyone can publish. Getting people actually to pay attention? That’s the hard part. In the latest Heard on the Streets...
09/01/2026

Everyone can publish. Getting people actually to pay attention? That’s the hard part.

In the latest Heard on the Streets, media journalist Simon Owens breaks down why the creator economy and traditional media are quickly becoming the same.

The tools for reaching people have never been more accessible. But winning their attention is another story.

🎙️ Watch the full episode: https://substack.einpresswire.com/p/heard-on-the-streets-journalist-simon

What disrupted PR more than AI? 👀According to PR pioneer Larry Weber, it was the World Wide Web.After four decades in th...
08/26/2026

What disrupted PR more than AI? 👀

According to PR pioneer Larry Weber, it was the World Wide Web.

After four decades in the industry, Weber has seen PR transform through the rise of the internet, social media and now generative AI. But when we asked what changed the industry most, his answer wasn’t AI.

Also inside: how press releases can shape AI search, tips for scaling a business without a big team, and why marketers should look beyond clicks.

🔗 https://substack.einpresswire.com/p/august-ein-essentials-what-makes

What has four decades in PR taught Larry Weber about getting a story noticed?The tools have changed, but some of the fun...
08/11/2026

What has four decades in PR taught Larry Weber about getting a story noticed?

The tools have changed, but some of the fundamentals haven't.

In our latest EIN Presswire Q&A, tech PR pioneer and Racepoint Global Chairman and CEO Larry Weber reflects on an industry that has evolved from traditional media to the web, social media, and now generative AI.

His advice for today's communications professionals? Do your homework. Understand the journalist. Be relevant, direct, and creative.

Larry also shares why businesses shouldn't overlook earned media as AI changes how information is discovered, what he would prioritize on a limited communications budget, and why building "media equity" matters before a crisis happens.

Read the full conversation: https://substack.einpresswire.com/p/from-the-web-to-ai-larry-webers-fourdecade

Growing a business on your own isn't easy, but you don't have to figure it all out by yourself.In the newest episode of ...
08/05/2026

Growing a business on your own isn't easy, but you don't have to figure it all out by yourself.

In the newest episode of Heard on the Streets, entrepreneur and ZoneofGenius.com publisher Ramon Ray shares practical advice for solo entrepreneurs, including when to scale, how to build partnerships, and why creating credible content is more important than ever in an AI-driven world.

If you're looking for real-world insights you can apply to your business, this conversation is worth a watch.

Watch the full episode: https://substack.einpresswire.com/p/heard-on-the-streets-small-business

07/28/2026

Episode 2 of the new EIN Presswire podcast premieres next week!

In this episode, Issac Morgan speaks with entrepreneur and public speaker Ramon Ray about solo entrepreneurship, the power of the press release, creating partnerships, and much more. Mark your calendar on August 4th, you won't want to miss it!

It's another . This time we have one from EIN client Lars K. Thanks for the solid marks, Lars!
07/28/2026

It's another . This time we have one from EIN client Lars K. Thanks for the solid marks, Lars!

Time to bust a pesky myth again!This time it's the ever popular "a longer press release means more credibility." What do...
07/24/2026

Time to bust a pesky myth again!

This time it's the ever popular "a longer press release means more credibility."

What do you think?

07/23/2026

In America, on average, about 3 news publications are shuttered every week!

Newsmatics is working to fill those news deserts with Affinity Group Publishing. And with Perspectify , to not only bring you news, but allow you to filter it as well.

Visit https://www.affinitygrouppublishing.com/ and then visit https://www.perspectify.com/ and try it for yourself today!

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