FLEXiT MG

14/10/2025

"If it doesn't challenge you, it won't change you." — Fred DeVito

Meet FLEXiT-MG, your new favorite gym partner. It's a topical magnesium based pain reliever with only four ingredients. Shop now at flexitmg.com.

08/05/2025

Flex it is now available at ‼️

With many spring races around the corner, now is the perfect time to grab a bottle and give your muscles the boost they need to get stronger and recover faster 💪

22/03/2025

It’s day #3 of the Mountain bike race in Fayetteville, Arkansas.

Flexit MG magnesium roll-on is a critical part of my pre-race routine. It’s saves me a lot of time compared to an epsom salt bath, allowing me to stay focused on my preparation for the day ahead! -

12/03/2025

Introducing our first official FlexIt athlete… Aaron Wooters 💪

Aaron is a well known content creator in the mountain bike world from Traverse City, MI. He has also gotten some outstanding results in the Michigan racing scene!

If you don’t follow him already, go follow for daily content about all things MTB! 🚴🏼‍♂️🏔️🤘

Welcome to the team Aaron!

15/02/2025

Flexit is an essential tool for any athlete looking to improve the quality of their recovery routine. 📈

As opposed to an epsom salt bath, Flexit’s formula allows magnesium to enter through the hair follicles and pe*****te straight to the muscle, which is a lot more effective and takes less than half the time! ⏰

Instead of sitting in a tub for hours, you can just roll on and go! Visit our website to learn more 💪

02/12/2024

Iceman 2024: A Chilling Success! -

22/05/2024

It’s time for the return of area farm markets. At some it’s business as usual, at others change is in the air -- while a couple are brand new. In Traverse City, construction on Grandview Parkway is pushing the Sara Hardy Farmers Market to relocate for most of the season. During the National Che....

08/05/2024

Athlete Spotlight 🚨 Kyan Olshove secured 3rd place at the 2024 Mud, Sweat, & Beers Race - The Filthiest Thing on Two Wheels. 💪🏼 With snapping his derailleur 2 miles left in the race, Kyan had an impressive finish securing a podium spot. A great athlete with grit and perseverance. 👏🏻

We look forward to seeing him CRUSH it at the next competition. Hopefully the new derailleur is good to him.💯

PERFORM BETTER, RECOVER FASTER with

📸 Incredible photographer, Rob Meendering, captured the event. Check out his sports photography 💯 Photo credit for pics 1-3.

05/05/2024

Great event hosted by Norte happening Tuesday, May 7th from 6-8PM! Encouraging more girls on bikes!

Join Norte for a laidback and welcoming bike ride for mothers and daughters! We’ll do a short 3-4 mile ride, based on group speed, beginning and ending at the Norte Clubhouse at the Grand Traverse County Civic Center. Don’t worry about building up an appetite - we’ll have pizza from Business C...

03/05/2024

We’re gearing up for a great MTB Race Event happening Saturday, May 4 at Mt. Holiday. 🚴🏽Mud Sweat & Beers is the filthiest thing on 2 wheels…so they say. This will be the 14th running of the mountain bike racing event and as always a sell out. 💯

Come stop by and see us at the City Bike Shop tent. Discount on our sport roll-on product and our pharmacist will be there passing out some FLEXiT swag! 👍🏻 Looking forward to this incredible community event. 💪🏼

29/04/2024

Experience a beautiful run on the property of Crystal Mountain! The North Mitten Race will be held on Saturday, May 11th. Click the link to learn more and register.

The North Mitten Half Marathon, 10k and 5k is a combination of paved roads, dirt roads and trails. The North Mitten route consists of primarily flat, open trails on Crystal Mountain property and will not climb the mountain. Both races will start and finish at the white slopeside tent near the Crysta...