Velvet Lounge by Wine Collective

07/17/2026

06/17/2026

Save the date for next Monday’s Pour & Explore with Sharon 🍷

05/31/2026

Thank you to our Wine & Coffee Club members who visited Velvet Lounge during our Wine Walk preview.

We’re excited to bring this new space to the community and hope you enjoyed an early look at what will become a gathering place for wine, coffee, conversation, and special experiences.

In the coming weeks, we’ll share details about Velvet Lounge availability, including Wine & Coffee Club access, public events, and private gathering dates.

Thank you for being part of this journey and helping us bring new experiences to Uptown Shelby. We look forward to welcoming you back soon.

05/29/2026

Things are taking shape. Sean has been busy painting the hallway, Ian has been putting furniture together, and those little touches are being added. We know you are going to love Velvet Lounge!

05/19/2026

Countdown begins!

Introducing Velvet Lounge by Wine Collective. ✨

Velvet Lounge is our new private tasting and gathering space inside Wine Collective & Press Coffee Lounge, designed to bring our wine community together through shared experiences, education, conversation, and discovery. Opening June 1!

This space will serve as the home for:
🍷 Wine Club gatherings
🍾 Pop-up tastings & bougie pours
🥂 Bubbles nights & special events
📚 Guided wine education
🛋️ A cozy place to relax, sip, and connect with fellow wine lovers

While Velvet Lounge will occasionally open for private parties and special events, it will always be a priority space for our Wine Club members and the experiences we are building together.
We’re also excited to introduce Velvet Lounge Insiders, our new private online community exclusively for Wine Club members.

Inside the group, members receive:
✨ Exclusive wine notes & recommendations
✨ Behind-the-scenes stories from winemakers
✨ Early access to tastings & pop-up events
✨ Opportunities to ask questions & share discoveries
✨ Insider perks, surprises, and club announcements
✨ More time and connection with our certified wine team

Velvet Lounge is more than a room. It’s a community built around curiosity, conversation, and the joy of discovering something new together.
Not a Wine Club member yet? This is just the beginning. 🍷

05/18/2026

✨ Welcome to Velvet Lounge by Wine Collective ✨

We’re excited to introduce Velvet Lounge, our new intimate event space inside The Wine Collective and Press Coffee Lounge.

Designed for private parties, tastings, pop-up experiences, and curated gatherings, Velvet Lounge will officially begin accepting reservations June 1.

Wine & Coffee Club members receive priority access to reservations and special events. We’ll also host select public tastings and experiences throughout the year.

Curated beverage services, charcuterie, and grazing options are available for private bookings.

Watch for upcoming event announcements and private event schedules on our calendar.

To reserve the space or learn more:
[email protected] 🍷☕