STiKi

04/23/2015

Www.LeadCircle.tv
Showcases our workhorse lead generation ads.

Portfolio AllExecutive SummaryTV AdsRadio AdsStiki Insurance Snipe – Jerry SpringerPersonal Injury Attorney Snipe – Antenna TVBill Cunningham Show – BILL to TODAYInsurance Snipe – Steve WilkosMaury HD Snipe- LawyerJerry Springer HD Snipe- LawyerSteve Wilkos HD Snipe LawyerPersonal Injury Attorney Sn…

04/23/2015

sponsoring at Response Expo

08/01/2014

STiKi at AdTech NY in November. Check out some of the recent applications of STiKi at http://vator.tv/company/stiki

With STiKi, consumers can respond to broadcast ads by "texting” from their mobile devices -- even when the time isn’t right for a phone call. A Stiki SMS texting short code (“TODAY”, “RADIO”, or "AHORA") is so much easier to remember than a six or ten digit number. When a broadcast call to action…

07/11/2014

With STiKi, prospects can respond to ads by mobile "text” even when the time isn’t right for a phone call. And because an easy-to-remember “mnemonic” short-code (“TODAY” or “RADIO” or "AHORA") is always used in the broadcast call-to-action, more consumers respond to any given broadcast offer. That means more leads for the same media dollars.

With no upfront costs, advertisers pay only for results, making STiKi a turn-key, risk-free, solution. And STiKi is TCPA compliant because the texting is always consumer-initiated and consumer-controlled.

To learn more about this simple, consumer-initiated, engagement tool that drives more leads for the same media dollars, txt message “Connect” to destination “TODAY” (86329). Or check out www.GetStiki.com

Stiki | Engaging Interactions

07/10/2014

Lots of chatter regarding the very recent district court ruling in Sherman v Yahoo.
(US District Court, San Diego).

Quick synopsis: Yahoo ran a service which allowed users to send texts to OTHER consumers’ mobile phone numbers. Lawyers representing a class of consumers on the receiving-end of those uninvited texts sued Yahoo, complaining that Yahoo had sent the texts to consumers without their consent, in violation of the TCPA (Telecommunications Privacy Act).

As the Court in Sherman v Yahoo explained:

“Federal courts have consistently concluded that when a customer provides a company his or her phone number …, he or she consents to receiving calls about that transaction. These decisions follow the FCC’s common sense approach of interpreting the TCPA to exempt consensual text messages. “[P]ersons who knowingly release their phone number have in effect given their invitation or permission to be called at the number which they have given, absent instructions to the contrary (citations omitted).” Thus, when a consumer sends a text message to a business, they consent to receiving text message(s) in reply. But Yahoo sent texts to people who had neither provided their phone numbers nor sent texts to Yahoo (and therefore had not invited or consented to receive text messages from Yahoo). Therefore, the Court held that the TCPA claim could proceed against Yahoo.

The decision in Sherman v Yahoo should be troubling for businesses that send “texts" to people who have not asked for or expected to receive them. At Stiki, however, we find the decision (and its rationale) a vindication of the “consumer -initiated engagement” approach we offer.

Stiki allows broadcasters and marketers to REPLY to texts sent BY consumers. And Stiki never sends out unsolicited or uninvited texts.

06/05/2014

From "untethered." Illustrates what's wrong with SMS text marketing right now.

06/05/2014

http://untether.tv/category/mobileminute/

MCM #321: The painful reality of how brands use SMS…and it isn’t prettySMS isn't dead, it is just widely misused. This according to a Hipcricket study. The results show the disconnect between the use and value of SMS as part of the marketing mix. Done properly, text messaging will be the retailers g…

06/04/2014

Tribune Broadcasting personality Bill Cunningham using Stiki to engage and interact with the TV audience.

06/04/2014

For those using FB mobile, check out this cool widget that makes it super easy for FB mobile site visitors to "text" respond to any given Call to Action.

05/09/2014

We had a blast at the Response Expo. Hope you got to see our booth!

05/08/2014

Brainstorming in action. Meeting the great Coach Coach Brian Billick after his inspiring speech at the Response Expo.