03/14/2015
AID is taking over for the next two weeks, and Mark starts the coverage off with some great tips on how to do live shows properly. From shipping your goods, to setting up the booth, to pricing, Mark and Dan from DKNG cover it all.
Excited for all the shows coming from Austin. It'll be the next best thing to being there.
Episode 150 - Dan Kuhlken of DKNG “Pack It Up, Pack It In, Let Me Begin”
Episode 1 of SXSW coverage covers travel, booth and promotion tips for the upcoming festival. All this advice covers more than the upcoming week but acts as a good checklist for those making their way out to Austin, Texas for SXSW 2015.
Talking Points You’ll Hear On Episode 150
- Tips on taking your merchandise on the airplane and getting “free” shipping.
- The benefits of getting the double booth, a can’t lose upgrade in life.
- MOST IMPORTANT - Making a map of your booth before you leave.
- We share our Flatstock first time booth setups and the mistakes we made as rookies.
- Never make the table bridge.
- Pricing advice and theories.
- Having good stories and talking points about your work to share with your customers.
- Good promotional items to have and best distribution of your promo items.
- Pacing your checkout time to go slow enough or fast enough to judge the crowd.
- Self confidence in retail.
- Using your customers to promote your booth.
In The Circle of Trust (Paid Subscriber Content)
- The case study of pairing jakprints, with Fatstock 48 artists and promotion for AID.
- Making great relationships and strengthening your network.
- Dan shares his opinions on opening up the SXSW Flatstocks to non music posters.