02/25/2026
Our annual conference is BACK!! And consumer behavior has entered the chat!! 🎉🥳👏🏾
For years, the sustainable fashion industry has focused on building better systems: preferred materials, circular models, supply chain transparency, and third-party certifications.
But systems change alone won’t move sustainability at scale.
You can build the infrastructure and adoption will STILL underperform because you designed for intent, not actual behavior.
If you work in sustainable fashion, you’re in the behavior change business. But most sustainability leaders were trained to build systems, not engineer participation.
SFF26 is where that changes.
October 28–30 in PDX, we’re bringing together behavioral scientists, consumer psychologists, and senior leaders from brands, retailers, and government to close the gap between sustainable systems and the consumer participation that makes them work.
This isn’t about “marketing sustainability better.”
SFF26 is about scaling sustainability inside REAL business structures under REAL commercial pressure.
If you’re asking customers to take an extra step: return, scan, repair, pay more, trust a claim, you’re in the behavior change business managing friction. And friction is a design problem.
At SFF26, sustainability, marketing, and product leaders learn what actually drives adoption so they can increase participation, defend budgets, and tie sustainability to measurable business impact.
The industry is building the systems of the future. SFF26 is about unlocking the behavior that fuels them.
Grab your early-bird ticket and build the participation strategy your roadmap is missing.
Link in bio! 🎟️
🧠🛍️🛒🤓
