01/06/2025
I’m posting these for my fellow graphic designers, my clients, and for myself. I have a few more annual report-type graphics I want to post about, but with the way my mind works, I needed to get this up before I move onto something else and forget.
Notes:
LSS is , my sticker and product biz. 2023 was my first year selling wholesale, and while the % of the category went down for wholesale in 2024, the actual income went up and we got into some new stores.
In 2023, I took on less weddings and events in hopes to increase my branding and corporate clients, and for a little bit of a mental health break. That was a tough year.
Every year, I hope to increase my royalties and commission income. This year, I’m not letting this goal slip past me. Hold me accountable!
This year I’m also hoping to keep better track of spending in each category to get an idea of how these Gross numbers compare to Net. Net for weddings + events is typically around 45%, whereas net income for royalties and commission is probably more like 90% since there isn’t any cost of goods expenses. Keeping track of my Etsy and Wholesale business expenses has been a little trickier.
I am hoping to post more specific numbers from the year for all categories.
Got questions? Feedback? I’d love to hear!
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