04/07/2019
"The native-born, they went to go see 'Black Panther,' because they related to it," Esparza said. "They related to the historical issues that African Americans have had in the United States, because they've had a similar history ... They relate to those movies, and they go to them. So if you give them something that they can relate to, where they see themselves, well, we're going to make a lot more money."
Diversity in Hollywood films isn't just an important cultural shift, it's a lucrative business model. Theater owners at CinemaCon cite demand from moviegoers.