08/03/2026
Cherry Optical Lab is dedicated to helping Eye Care Professionals across the country See the difference.
There are countless ways COL customers see that difference, but if we have to narrow it down to just three, we’d start here:
1. A Truly Unlimited No-Fault Warranty.
Our Truly Unlimited No-Fault Warranty has no time limits, no restrictions, no fine print, and no questions asked, because we want to give you the tools you need to succeed; we want you to always find ways to say “yes” to your patients; and we want you to make your patients happy.
Ultimately, our goal is to remove barriers because we believe your Lab should support your business, with policies that aren’t complicated.
2. Education That Empowers.
At Cherry Optical Lab, we believe the best way to help patients is to first empower the people who serve them. Through webinars, CE-approved courses, lunch-and-learns, in-office training, product education, and personalized learning opportunities, we empower Eye Care Professionals to stay ahead of industry changes, strengthen their expertise, and deliver better experiences.
3. Real People. Real Support. No Bots – Ever.
When you contact Cherry, you’ll always connect with a real-life Happy Human, never a bot. Our Customer Care Team is made up of experienced, ABO-certified professionals who provide personalized support whenever you need it most. Our team of 25+ Happy Humans is spread strategically across the country, ready to take your call from 8 AM to 7:30 PM CST, Monday through Friday.
Cherry Optical Lab is dedicated to helping Eye Care Professionals across the country See the difference.
