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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

First Round

Name: First Round
Address: New York, NY, US
Telephone: +19177550750

A one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

An event by UnderConsideration.

08/19/2022

Amsterdam June 15, 2022
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Ending the day on a high note and inspiring direction, Graham Sturt () from presented their work for Pride Amsterdam where they strived to do justice to this year's theme: Gender. By educating themselves with the help of ten members of the non-binary and transgender community, D8 presented two highly contrasting ideas with the winning approach presented under the concept of "My gender is fluid". Based on the final design and the audience's appreciation it's safe to safe the team did the theme justice.
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08/18/2022

London June 10, 2022
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Michael Johnson from had the room in stitches within seconds of taking to the pit to talk about Jodrell Bank, an intimidating project that they tackled like all the work that comes into the office — with intense scrutiny that looks effortless from the outside.
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08/17/2022

Berlin June 8, 2022
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What does a decentralized brand look like? that was the challenge taken by Tim Williams and team from when briefed by Polkadot on their rebrand. Taking a unique approach that was more immersive and less formal they used Figma to share the work with the client — a 10-minute playtime session where they could see everything at a glance and move around the Figma environment — before walking them through the work in detail, ultimately leaving the final design direction to members of the platform through a public vote.
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08/16/2022

Amsterdam June 15, 2022
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An energetic Thomas Widdershoven () from walked the audience through their first round presentation for M+. For this project they proposed to make the boundaries between content and visual identity more fluid and integral by focusing on the + part of the logo. Since it was a pitch they chose to show their approach through an abstracted video that did not show visual creative solutions just yet. Then he went deep into color and not just any color: Gray. Totally geeky and fascinating.
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08/15/2022

London June 10, 2022
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Taking us back into the world of science, Joy Nazzari () from shared their first round presentation for Harwell. Their four routes were drenched in research and data because, as Joy noted at the end of her presentation, "scientists don't care for bu****it, they ask for quantifiable data and research".
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08/12/2022

Berlin June 8, 2022
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Showing their one-concept and two-routes approach for start-up Foodwunder, Lilly Friedeberg () and Alessia Sistori () from .o.b. walked our audience through their process. From exploration based on the brief "do what you want", to the actual first round presentation, and on to the process of taking the brand to where it is today.
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08/11/2022

Amsterdam June 15, 2022
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Returning from our break, Martin Mohr () and Jesper Bange () from presented their 190-plus-slides first round presentation for Cable Factory (Kaapelitehdas). Four stages guide their process: dive, direction, magic, and delivery. Using the research insights and identifying what needs to be strengthened, decreased, added, or removed takes them into the visual directions that need to be considered and shared with the client as more fully-developed concepts.
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08/10/2022

London June 10, 2022
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Vinay Mistry () from the studio's full immersion approach to projects, where they go to the client to join meetings, meet everyone, and fully embed themselves in who they are beyond the brief. Their work for OneFootball was privy to this approach pre-pandemic, sadly most of the applications shown in their first round have yet to be produced or had to be changed due to pandemic-related delays and shifts.
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08/09/2022

Berlin June 8, 2022
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After a refreshing break, Alex Holmén and Sebastian Örtegren from kept it real with work that started with naming, defining the verbal identity as well as the visual identity, and brand elements. They put a lot of work into the concept development as they find it is more time efficient in the end. That is until the name that was originally approved needed to be changed!
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08/08/2022

Amsterdam June 15, 2022
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Antti Hinkula from took the stage next with their first round for Artek's “Fin/JPN” collection, a project that needed to acknowledge Finish and Japanese directives. Showcasing their exploration on the idea of "friendship" between the two countries that included references to nature, flags, Kawaii art, graphic design, cats, dogs, and cats and dogs together... Ultimately, to the audience's delight, cats persevered and permeated the whole identity.
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08/05/2022

London June 10, 2022
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Sean Perkins () from brought his first round for The Factory with a project that started in the office and concluded at home due to the pandemic. Driven by the values of “extraordinary, inventive, open, international, and determined" and all the references to “factory” the team could find, they presented five distinct routes to the client. He concluded with a teaser of what is to come as the project has not been made public just yet.
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08/03/2022

Berlin June 8, 2022
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Proving they are not afraid of bold color and unique typography Tom Hoßfeld &
Christopher Leidinger from stepped on stage with their work for Nuri, a project they took from name development, to strategy, and on to full-on branding. They walked us through three concepts and the final solution, all full of positivity and optimism that celebrates financial futures.
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Address

New York, NY

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+19177550750

Website

https://underconsideration.com/firstround/

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