Tales of the Cocktail

Tales of the Cocktail Tales of the Cocktail www.talesofthecocktail.org
Non-profit giving back to the spirits community & New Orleans. All Hail the Cocktail!
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Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the international spirits community for five days of what’s now, what’s new and what’s next in bartending. Held annually in New Orleans, Tales of the Cocktail® has something for bartenders and spirits professionals with opportunities to mix and mingle with the brightest minds in mixology during an always-spirited schedule of seminars, dinners, competitions, tasting rooms and new product launches. Must be 21 or older to follow or interact.

We're happy to report that attendees stayed dialed in to the whimsical world of William Grant & Sons Inc all long! ✨🧚👩...
09/10/2026

We're happy to report that attendees stayed dialed in to the whimsical world of William Grant & Sons Inc all long! ✨🧚👩‍🎤

From morning plunges to pop-art fantasy, William Grant & Sons delivered the experience of a lifetime! 🎉 We can't wait to see what comes next! 🥂

Are you ready, D.C.?! ✨ You won't want to miss our lineup of incredible educational opportunities for Tales on Tour: Was...
09/07/2026

Are you ready, D.C.?! ✨ You won't want to miss our lineup of incredible educational opportunities for Tales on Tour: Washington, D.C.! 📚🍸 ⁠
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Tickets to our next stop are still available — be sure to purchase yours here: https://tickets.talesofthecocktail.org/tales-on-tour-DC
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Special thanks to our presenting sponsors, William Grant & Sons Inc, Maison Perrier USA, & Diageo 🥂

From game-winning goals to late-night dance parties, our attendees were front and center to celebrate with Diageo! ⚽️🍾...
09/04/2026

From game-winning goals to late-night dance parties, our attendees were front and center to celebrate with Diageo! ⚽️🍾🤠⁠
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Cheers to those who put their craft, passion, and hard work at the forefront of ! 💪 We can't wait to see what comes next! 🍹

We want to give a massive shout-out to our Official Garnish Sponsor for , Fabbri 1905! ✨🍹 Thanks for keeping the cock...
09/02/2026

We want to give a massive shout-out to our Official Garnish Sponsor for , Fabbri 1905! ✨🍹

Thanks for keeping the cocktails as beautiful as can be, and for giving our attendees a little something sweet for the road! 🍒

With coming up, we can't help but look back on some of our favorite moments with our friends at ! 🏛️✨What was your ...
09/01/2026

With coming up, we can't help but look back on some of our favorite moments with our friends at ! 🏛️✨

What was your favorite D.C. bar to spend with? ⬇️

We are bringing the Ultimate Bartender Championship, sponsored by Monkey Shoulder, to all five Tales on Tour cities 🔥 Si...
08/28/2026

We are bringing the Ultimate Bartender Championship, sponsored by Monkey Shoulder, to all five Tales on Tour cities 🔥 Six rounds. Real-world skills. High-pressure finals.

Master the first five challenges to break into the Top 4 — then battle it out for your city’s title. From there, the highest scorer across all five cities will be crowned the Ultimate Bartender Champion and win a three-day global trip to compete on the world stage.

Step one? A 50-question knowledge quiz. Required. No exceptions. Game on. 🥃​ Find the official rules and enter here: https://talesofthecocktail.org/get-involved/ubc/

Let's hear it for the real MVPs - the 2026 Cocktail Apprentices! 👏⁠🍾✨⁠These bartenders came together for to hone their...
08/27/2026

Let's hear it for the real MVPs - the 2026 Cocktail Apprentices! 👏⁠🍾✨
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These bartenders came together for to hone their skills, learn new techniques, and build connections. We couldn't have pulled off another successful Tales without their passion, curiosity, and drive! 🌟🍹⁠

Special thanks to our CAP Title Sponsor, Brown-Forman Brands!
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New Orleans, LA
70130

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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