10/30/2025
Jeff Plotts Joins Floratine Products Group as Senior Agronomist
Collierville, TN — 1 November 2025 — Floratine Products Group is pleased to announce Jeff Plotts has joined the company as its Senior Agronomist, bringing decades of hands-on experience, leadership, and innovation in golf course and turfgrass management to the Floratine team.
Plotts joins Floratine following an accomplished career leading agronomy teams at some of the most recognized golf facilities in the world. Known for his expertise in agronomic strategy, water and soil management, and sustainable course conditioning, Jeff has earned a reputation for excellence in both turf performance and leadership development.
In his new role, Plotts will collaborate with Floratine’s network of distributors, superintendents, and research partners to advance the company’s mission of delivering science-based plant nutrition solutions that enhance turf health and performance.
“Jeff’s experience, professionalism, and commitment to agronomic excellence align perfectly with Floratine’s philosophy,” said Kevin Cavanaugh, CEO of Floratine Products Group. “He brings a deep understanding of the challenges and opportunities facing superintendents today, and we’re thrilled to welcome him to our team.”
Plotts added, “I’ve always respected Floratine’s dedication to innovation and their partnership-driven approach to supporting turf professionals. I’m excited to join this talented team and contribute to advancing solutions that help our industry grow stronger, healthier, and more sustainable.”
Floratine Products Group has been a global leader in plant nutrition since 1991, providing cutting-edge foliar and soil-based technologies to turfgrass professionals worldwide. The addition of Plotts reinforces the company’s continued investment in agronomic expertise and customer support.
About Floratine Products Group
Founded in 1991, Floratine Products Group is a leading manufacturer of advanced foliar nutrition, soil solutions, and plant health products designed to help turf professionals achieve peak performance. Headquartered in Collierville, Tennessee, Floratine partners globally with turf managers to deliver science-based solutions backed by agronomic expertise and world-class distributors and sales consultants.
For more information, please visit: www.floratine.com
