9in9out

05/26/2026

Offseason spotlight ✨

One of the best parts of our expos? Connecting families with incredible businesses that truly support parents through every stage. 💛

This week we’re spotlighting our amazing community partners and exhibitors who help make the magic happen year-round.

Tag a parent-focused business you love below ⬇️

05/04/2026

📣 Westchester Non-Profits — Let’s Make an Impact Together 📣

🌱 Calling All Local Organizations Supporting New Families! 🌱

At 9in|9out Parent + Baby Expo, we believe in supporting the organizations that support women, babies, and families — and we’re looking for our official non-profit partner for our upcoming Westchester Expo on November 8th.

We partner with one local organization in the Westchester area to help amplify their mission. Collecting donations at the event that go directly back into the community to support expecting and new parents. 💛

Since launching in 2023, we’ve supported 8 incredible non-profits, with even greater impact thanks to donation matches in 2025. And we’re just getting started.

✨ Now accepting applications for our Westchester 2026 Non-Profit Partner!
👉 Apply (or tag an amazing organization!) by August 1

Requirements:
• 501(c)(3) status
• Supports expecting or new parents in the local community

🔗 Apply here: https://9inand9out.com/giving-back/

04/29/2026

WE’RE BACK, WESTCHESTER 💛👶

After an incredible year one, we loved this community so much… we had to come back BIGGER + BETTER for year TWO.

📅 SAVE THE DATE 📣
🗓 November 8, 2026
⏰ 10AM–2PM
📍 Westchester Marriott

The 9in|9out Parent + Baby Expo is returning with everything you loved—and more:

✨ Educational sessions (learn live from the experts)
🎁 Giveaways + must-have resources
🛍 Incredible local + national brands
💛 A community built for new + expecting parents

AND… we’ve leveled up 👀
🛍 VIP swag bags are now valued at $165+ of fun and functional goodies from wellness-based brands we love

Whether you’re growing your family or growing your business—this is THE place to connect.

👉 Parents: grab your tickets when registration opens (VIP Tickets LIMITED)
👉 Businesses + brands: want in? Fill out the form on our website to be included in registration communications + opportunities ⬇️

https://9inand9out.com/exhibit/

Westchester… we can’t wait to do this with you again 💫

04/23/2026

04/23/2026

Show off your baby like a boss with comfy strollers, wagons, and baby carriers, or encourage tummy time with a large variety of soft and bouncy play mats.

No one needs to know you didn’t pay retail! But who are we kidding? Deals this good are meant to be shared! 👶🤸🏿‍♀️

Get Tickets 🎟 to shop all the baby gear at the upcoming Just Between Friends Dane County spring sale! https://jbfdanecounty.ticketspice.com/26sshop?t=9in9out26S

🗓 Dates: April 23-25
📍 The Tributary (2102 E Springs Drive, Madison, WI)

04/23/2026

Our 2026 9in|9out Madison Parent + Baby Expo was a great success this past Sunday, and we’re still soaking it all in. 💛

From packed sessions where parents could learn live from the experts, to meaningful conversations with incredible local providers, to the sweetest moments watching families connect, and this is everything 9in|9out is about.

We welcomed parents, parents-to-be, little ones, and families for a day centered on support, education, and community, and you could feel that energy in every corner of the room. 🍼

To our vendors, speakers, sponsors, and attendees: thank you for making this our biggest and most impactful Madison event yet. This community continues to grow in the most powerful way, and we’re so honored to be building it with you.

Extra special thanks to our Marketing Sponsor, Associated Physicians for their continued partnership which helps our event continue to grow.

Already counting down to the next one… ✨

04/18/2026

FREE Kids Corner Fun at 9in|9out Madison Parent & Baby Expo! 🎉

✨ Sunday Solved- bring the kids! Pogie the Yogie and Birdie will be there, hosting a fun space at the expo just for kids.

📚 10:15 a.m. Storytime with Birdie
🧘‍♀️11:00 a.m. Yoga with Pogie

Enjoy all the Expo fun + send to a family that needs to be there on Sunday!

04/18/2026

Madison! 📣

This Sunday, don’t miss Madison’s ONLY Parent + Baby Expo!

Tickets on sale now! 🎟️ 🛍️

VIP Tickets (includes swag bag valued at $150+, mocktail, and chances to win premium giveaways) are selling fast and will sell out before the expo!

🎟️ Get yours now!
https://9inand9out.com/madison-parent-baby-expo/

🗓️ April 19
📍 Madison Marriott South
⏰ 10-2
🧒 Kids FREE
🍹 Mocktail bar

04/18/2026

Madison’s Premier Parent & Baby Expo: 9in|9out Invites Expecting and New Parents! Expecting or newly parenting in the Madison area? 9in|9out is bringing its highly anticipated Parent & Baby Expo […]