AMPLIFIED!™ is the lifestyle brand of parent company and boutique event producer Rock ‘n Roll Wine®. Established to promote their Amplified Wines™ line of delicious California vino as well as kick ass live music events, Live. AMPLIFIED!™ encompasses the company founders' passion for booze, live music and travel. AMPLIFIED!™, was the result of consuming offensive amounts of craft beers, cocktails a
nd wine one evening. In a sloppy, yet reflective “I love you man” moment between Rock 'n Roll Wine founders Chris Hammond & Sonny Barton, they considered the path of their company. How had it had grown from house parties to wine festivals? iPods to Main Stages? The answer was authenticity.
• They produced events they would want to be a part of
• They made wine that they wanted to drink
• They booked the bands they enjoyed.
• They shared that experience with like-minded people
It wasn’t work but rather simply doing things they loved to do. At a crossroads, they thought about how they could continue to evolve, advance, and expand the company. The answer was clear: keep creating experiences and products they enjoyed, and keep sharing it with other like-minded people. They crave high-energy environments, are uncomfortably paralyzed with silence, and thirst for new experiences. They've traveled the world seeking new experiences and maintaining healthy livers while consuming just about every varietal and style of fermented or distilled beverage on earth. They've rocked out to several hundred concerts and festivals of all genres in all places. All while laughing their asses off and making soon to be life-long friends. Then it hit them in an awkwardly drunken self-congratulatory way, "We are living life amplified!" And thus, the birth of the Rock ‘n Roll Wine lifestyle brand – Live. AMPLIFIED!™ In its simplest form, Live. AMPLIFIED!™ is built around three core pillars that make them tick: drinking, traveling, and live music. As the brand evolves, the focus will be on creating new products and services which stay true these core pillars. New experiences that allow patrons to feed that insatiable hunger inside their soul to do more of the things that excite them, go to places they’ve always dreamed of, be inspired and laugh - Live.
