10/09/2026
[JD] I think I've finally had time to process everything relating to DDHMM2. First, let me say I was super-proud to be able to put on an event sharing awesome independent movies with horror fans.
We opened the day with our short horror film showcase, which actually went really well for an 11AM screening. We were part of a local "nerd crawl" event that allowed people to come see the shorts for free as part of their "quest book". Because of this, we were able to have nearly forty people in the theatre to see all those shorts.
From there, however, things went downhill. After those folks went about their day, the entire event stagnated. Last year we drew 100 people throughout the day, with 80 paid, and as many as 60 people in the theater at any time. It was small, but a very promising start. This year, unfortunately, we only drew 20 paid attendees through the entire day.
There was some impact from being a very busy weekend in Fargo, including college homecoming. There was some impact from our limited marketing budget. There was some impact from the economy being a nightmare. One could point to any number of contributing factors, but ultimately that's not important.
What is important is that I fund this event entire out of pocket. In year one, I lost some money, but that was expected and wasn't severe. I knew losing money again this year was possible, of course, but this was a crushing defeat. It was a gamble, and unfortunately the gamble did not pay off. And it's not a gamble I can afford to take again.
I want to thank all of the great filmmakers whose work I was able to showcase during these two events. I wish we could have gotten more eyes on everyone's films, but I personally loved all of your work, and was very pleased to be able to share them.
Please keep loving and suppoerting independent horror. I certainly will.
RIP Darkest Day of Horror Movie Marathon, 2025-2026.