11/20/2024
🚨 Big Announcement 🚨
It’s with heavy hearts that we share some tough news: Fire Drops will officially close at the end of 2024. This decision wasn’t easy. The last few years have been challenging, and for a small, bootstrapped business like ours, it’s been tough to keep afloat.
Owning a business is a wild ride—like being on a tiny life raft in the middle of the ocean. Some days, the sun shines bright, and the journey feels like magic. We’ve been so fortunate to experience those moments: being featured on How I Built This with Guy Raz, partnering with over 200 independent food stores, and hearing YOUR stories about how our products made a difference in your life.
But the waves can be rough, too. COVID lockdowns, supply chain disasters, financial struggles—they all take a toll. The past few years especially have been filled with stormy seas, and we couldn’t steer through them fast enough. Rising costs, fierce competition, and shifts in our own lives (starting families, buying homes, and new ventures) have stretched us thin.
The truth? We failed. And while that’s hard to admit, it’s also been the most transformative experience of our lives. Over the last 8 years, we’ve learned so much—about business, manufacturing, customer psychology, marketing, and most importantly, about ourselves. We’ve grown as people and as brothers, and that growth is what we’ll carry forward.
Before we close this chapter, we’d love for you to take advantage of one last offer: everything is 50% off until the end of the year. Use the code FIREDROPSFINALE at checkout (www.firedrops.com) and help us clear out inventory. Your support means the world—it’ll help us wrap things up, pay off remaining debts, and close this journey with gratitude.
This isn’t goodbye—it’s just the end of one chapter and the start of something new.
With love and gratitude,
Brett & Scott Johnson ❤️
