12/15/2025
What’s the real story of the Pro Cheer & Dance League?
Before the spin-offs. Before the headlines.
Before others realized there was a market at all.
In 2020 - We built a Pro League Event
- 5 world-class choreographers judged the event
- 12,000 fans voted for their favorite Pro Cheer and Dance Team
- 122,000 tuned in and watched the head-to-head Pro Team rounds
- 189,000 fans shared impressions
- One Pro Team Won
We proved something critical:
📺 There was an audience
đź’° There was a revenue model
🏆 There was a real sport here
The concept was born.
Next, cared to build the league correctly, test the game at every level, and prove what most said couldn’t be done.
📍 Professional athletes paid as professionals
📍 A scalable game format modeled after major leagues
📍 World-class judges, real scoring, real competition
📍 A broadcast + business model that actually funds the sport
With the right team of former major league leaders, we stepped forward.
2023
D1 Cheer Conference Championship
- Four teams, 3 Rounds
- Two, Head-to-Head Bracket Games
- Collegiate Nationals Judges
- Accumulated Scoring
It worked.
2023 K–12 Game
- Two middle school teams
- Rounds format like college and pro
- International judges
- Sportscasters
- Paid door and LIVE feed
It worked again.
It became undeniable:
- One game
- All three levels can play
- One scalable model
23-24
Our broadcast network produced margins capable of significantly assisting in paying our pro athletes and sustaining our league
We’ve seen the spin-offs, fielded the calls.
And we’re encouraged.
Because this next level should exist.
➡️ We’re not done.
➡️ Our system was designed to DRIVE REVENUE into teams & athletes from day one.
➡️ What others are building under one roof, we architected to scale outward and to be owned by many.
As we organize the next chapter of our own seasons, we’re doing something intentional: Investing in other sports & channels who want to capitalize on what we proved