10/30/2026
World Shochu Day is November 1st and GEN Japanese Izakaya is celebrating in style. Throughout the month of November all bottles of Shochu are 20% off and if you buy one glass of Shochu, the second is free!
GEN is also establishing a bottle-keep program. When you buy a bottle, you can sign it or decorate it and you can store it at GEN. When you return you can get your bottle and continue drinking from it. Buy a bottle and celebrate Shochu and this great Japanese custom. Kanpai!