MEG - National Restaurant Association's Marketing Executives Group

04/12/2023

Looking for the latest and most effective trends for your next campaign? MEG has you covered. Join our panel as we explore the relationship between marketing and culinary in creating campaigns, deep dive into LTOs - from concept to launch - and explore the goals behind these offers while staying up to date on the most innovative menu trends and marketing strategies. Visit bit.ly/MEG2023 to register for .

03/22/2023

Ever wondered how the top brands stay ahead of the latest trends? Thinking about what's next for your brand? Join us for this year's CEO Panel featuring industry leaders from Craveworthy Brands, Smalls Sliders, and P.F. Chang's as they discuss their journeys to leadership and the skills that they see necessary for the future. Visit bit.ly/MEG2023 to save your spot at . Don't miss out on this opportunity to learn from some of the most innovative minds in the industry.

03/01/2023

We are excited to have Wall Street Journal Bestselling Author, Speaker, and Storyteller, Kindra Hall, as the keynote speaker at MEG 2023. Don't miss this opportunity to learn from one of the world's leading experts in the field. Haven't reserved your spot? Here's a special message from Kindra with more on how you can reserve your place at

03/24/2022

📢 MEG favorites are back 📢

This don't-miss, interactive exchange will be led by journalist and menu analyst Nancy Kruse, who will have a candid conversation with Julia Stewart, one of the best known and most respected leaders in the restaurant industry.

Register here: https://bit.ly/MEG2022

03/10/2022

Excited to announce our Opening Keynote: The Future of Consumerism, Presented by DIRECTV FOR BUSINESS NATIONAL ACCOUNTS

Speaker: Doug Stephens, Retail & Consumer Futurist, Internationally Acclaimed Author & Founder of the Retail Prophet

In this fascinating talk, Doug Stephens tackles the future of consumerism. He sheds light on the key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the very essence of how we buy. Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever? The way our stores look—and how we interact with them—are constantly in flux. Mobile technology, social commerce, artificial intelligence, the internet of things, virtual reality, big data, and a deluge of developing technologies are all conspiring to forever change how we buy.

How do we cope with all these transformations? Stephens shares what smart brands are doing today to re-imagine their businesses and capitalize on these historic changes.

Have you registered? Full agenda and more information can be found here: https://na.eventscloud.com/website/36244/home/

06/17/2021

FREE WEBINAR: Tuesday, June 22nd at 2 pm ET

Reach Local Diners In A Dynamic Market: How A Digital-First Approach Can Help Your Business Recover

Now more than ever, your customers search online to find the food and beverage information they need nearby. To grow sales, restaurants need to provide customers with a more personal and seamless local experience -- and that experience is online.

In this live webinar, Chris Rippey, Head of Industry, Marketing and Business Development at Google will share consumer insights and key trends for the food and beverage industry along with critical strategies and local marketing solutions to help restaurant leaders prepare for the road ahead. Join us to learn how you can use digital marketing to drive recovery and sustainable business growth.

REGISTER HERE: https://restaurant.zoom.us/webinar/register/WN_nwmXLsz0TYGR6ZW1eMETJw

05/12/2021

Webinar: Restaurant Industry 2021 and Beyond
May 26, 2021, 2 pm ET

Where is the restaurant industry heading in late 2021 as the pandemic ebbs, and what will the future hold for restaurateurs in 2022?

Join Hudson Riehle, Senior Vice President, Research & Knowledge Group, National Restaurant Association, for the latest data on current and upcoming trends reshaping the industry and its segments. You’ll gain insights on everything from hiring trends, sales, and technology to operational and off-premise developments.

REGISTER HERE: https://restaurant.zoom.us/webinar/register/WN_juj-XtcgSSOlErOgkcwefg?utm_source=mkto&utm_medium=email&utm_campaign=gathering-invite&mkt_tok=MDc4LVpMQS00NjEAAAF801RGDOcG8PR_zAxM3h_HDCMKdU-mp0b8HhR84h0m3eQsdukjmIApAl9Of4AVtSDmCjkXYN_Sh-w5mDoGQg

04/13/2021

How culturally intelligent are you and your team?

Do all customers feel at home in your restaurant? Do your employees understand how unconscious and affinity biases undermine great service?

Register for an upcoming webinar, How Cultural Intelligence Leads to Customer Comfort hosted by Multicultural Foodservice & Hospitality Alliance (MFHA) and Heartland on Wed., April 14, 2 p.m. ET.

In this webinar, you will:
- Gain insight into how being aware of cultural nuance improves the customer experience
- Understand how to assess and appreciate cultural differences in your customer base
- Learn how to support your team members and their customer interaction

Register: https://bit.ly/32cYCR2

04/09/2021

Such sad news! BUT, be on the lookout for a fun announcement around a virtual opportunity coming soon!

2021 Marketing Executives Group (MEG) Event Notice

The Illinois Department of Public Health has prohibited gatherings of 50 or more through June 2021, and the City of Chicago’s Phase IV Guidelines limit hotel gatherings to 50. This comes with the regrettable news that we will not be holding the 2021 Marketing Executives Group (MEG) in-person event. In the meantime, we want to stay connected through a series of online gatherings covering various topics of interest for the restaurant marketing community. We look forward to seeing everyone in-person in Chicago in 2022.

01/20/2021

Join us, Friday, Jan. 29th at 1 pm ET! Senior Director of Marketing Insights & Analytics with Chipotle Mexican Grill and Partner & Co-Founder of in4mation insights will tackle how to measure restaurant media performance. You'll gain an inside look at marketing performance metrics and review examples of good and bad interpretation. Register here:

One of the most critical measures of marketing performance is the return on ad spend (ROAS). ROAS may be high or low for many reasons, among them: the cost of media, the scale of the business and/or the effectiveness of the advertising. Ad effectiveness may vary due to another set of factors: • Co...

01/13/2021

2020 was a year unlike any other for the restaurant industry, testing the limits of operator innovation, restaurant experiences and more.

From streamlined menus to blended meals, the 2021 Restaurant Trends Report has a look at the top consumer demands and operator transformation in the pandemic. Download the report now: https://bit.ly/3bxU6Tl