Beutler & Son Rodeo Co.

05/31/2026

We are absolutely heartbroken to hear the news about Wacey.

Wacey has always been a tremendous supporter of the Beutler & Son crew, both inside and outside the rodeo arena, and we are devastated to see him facing this challenge.

Our thoughts and prayers are with Wacey, his family, and all those close to him during this difficult time. We are praying for a successful and smooth recovery, and strength in the days ahead.

We're all behind you, Wacey. 🧡

INJURY UPDATE (Sunday morning): Wacey Schalla broke his femur and is expected to be out at least three months, according to Justin Sportsmedicine Team's Rick Foster.

Foster confirmed that Schalla suffered a midshaft femur fracture in his upper leg after getting hung up on his bull ride at the Music City Rodeo on Saturday night. Schalla was expected to have surgery at Vanderbilt Medical Center on Sunday morning.

05/29/2026

Western Heritage, no colour needed 🖤

📍Abilene, Tx.

📷 by Lady L.
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05/27/2026

Happy Birthday, Tracy! 🎉

Wishing you the happiest of birthdays and a day as wonderful as you are. Thank you for everything you do for the Beutler & Son crew - your support and all that happens behind the scenes never goes unnoticed, and we appreciate you more than you know.

Hope you have the best day!

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05/24/2026

Sponsor Spotlight | Redlicious Meats 🥩

Keeping quality at the forefront, 𝐑𝐞𝐝𝐥𝐢𝐜𝐢𝐨𝐮𝐬 𝐌𝐞𝐚𝐭𝐬 delivers 100% Vernon-raised Red Angus Beef straight from Vernon, TX. From premium steaks and specialty cuts to ribs, bacon, breakfast sausage, jerky and more, they truly are your one-stop shop for quality beef products.

We’re proud to have Redlicious Meats as part of the Beutler & Son family and appreciate their support down the road and in the arena.

Be sure to stop by and check them out at the corner of Wilbarger & Sand, in the back of the building!

05/20/2026

𝐓𝐫𝐚𝐯𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐒𝐭𝐲𝐥𝐞. 𝐁𝐮𝐢𝐥𝐭 𝐅𝐨𝐫𝐝 𝐓𝐨𝐮𝐠𝐡. 🔥

There’s only one way the crew hits the road, and that’s in style. Huge thanks to Barber-Dyson Ford in Elk City for keeping us rolling from one rodeo to the next in the best of the best.

Check them out at 👉 https://www.barberdysonford.net/

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05/20/2026

𝐓𝐇𝐀𝐍𝐊 𝐘𝐎𝐔 Santa Rosa Roundup! 🇺🇸

What an incredible weekend for the crew in Vernon, Texas. We love making the trip back year after year - the people, the atmosphere and the memories made always make it one to look forward to. Texas never disappoints! 💪

Now we’re gearing up because Summer Rodeo Road is almost here and we are ready to hit the road again.

📍𝐖𝐨𝐨𝐝𝐰𝐚𝐫𝐝, 𝐎𝐊 - you’re up next. See you in June!

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05/18/2026

The phone rang... Summer Rodeos are calling 🤘
Santa Rosa Roundup Beutler & Son Rodeo Co.
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05/18/2026

Boss Hog vs Tanner Hayes 🤝🤝

75.5 points in last night’s final performance at Santa Rosa Roundup.

🎥 by Lady L.
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05/18/2026

𝐁𝐚𝐫𝐧 𝐁𝐮𝐫𝐧𝐞𝐫. 𝐁𝐫𝐲𝐜𝐞 𝐁𝐚𝐫𝐫𝐢𝐨𝐬. 𝟖𝟐 𝐩𝐨𝐢𝐧𝐭𝐬.

One heck of a final performance at Santa Rosa Roundup!

🎥 by Lady L.
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