The Race

The Race A half marathon weekend event that supports black-owned businesses, charities, and neighborhoods hosted in Atlanta, GA.

THE RACE x NATURAL & FIT DESIGNS 🏁Nine years ago, this started as a belief. Now it’s a movement with roots deep enough t...
09/11/2026

THE RACE x NATURAL & FIT DESIGNS 🏁
Nine years ago, this started as a belief. Now it’s a movement with roots deep enough to build a collection around.
This year’s theme, ROOTED, comes to life through two statements:
WE BELIEVED. WE BUILT. WE GREW.
Because none of this happens overnight. It’s built through consistency, community, and people who keep showing up.
BUILT FOR US. RUN BY US.
A celebration of the power and pride of Black running spaces, created with our community at the center.
Plus, RUN FAM REUNION pieces for the weekend that’s always felt like more than a race, the one where you finally see your run fam again.
Crop Tank | Muscle Tank | Performance Tee
Pre-order now direct with . Orders start shipping September 25.
Shop the collection before it’s gone.

Sponsor Spotlight: Our Small Business Sponsors!The Race 2026 is powered by community and we’re proud to celebrate the in...
09/10/2026

Sponsor Spotlight: Our Small Business Sponsors!
The Race 2026 is powered by community and we’re proud to celebrate the incredible small businesses that bring passion, creativity, and purpose to our movement. 🙌🏽💪🏿✨
Join us in showing BIG love to:
The Run Hub, Inc The Run Hub (Travel)
Essence of Health Wellness Clinic Dr. Shayla - Plant Based Doctor
Recovery Pops Recovery Pops
Vital Life Chiropractic Kevin Berg DC
All About the Mini’s by Chef Kitura Chef Kitura
Society of Black Agents (SOBA)
Race Retreat to Bermuda presented by runningnerds, LLC. Bermuda Connection 5K/10K

These businesses aren’t just sponsors, they’re a part of the fabric of our community, fueling impact and uplifting excellence through their craft and service. 💚❤️🖤

Engage with these small businesses now and until The Race 2026 Weekend in October. Show them your love, and thank them for supporting and our mission to empower movement and community.

Just 3 weeks until The Race 2026 Weekend (Oct 1–4)! The Race Foundation = 3 pillars of impact: 👟 Volunteer Program for t...
09/08/2026

Just 3 weeks until The Race 2026 Weekend (Oct 1–4)!
The Race Foundation = 3 pillars of impact:
👟 Volunteer Program for the Half & 5K
🛍️ Expo featuring Black-owned & women-owned businesses
🤝🏾 Community Impact Service Day

This year we’re set for:
🙌🏾Our largest volunteer team ever
🛒 The most unique expo in 9 years
💚 10 service projects powered by 200+ participants giving back with hands, hearts & feet

Your support is already:
🌟 Empowering volunteers
🌟 Helping small start-ups launch
🌟 Fueling community orgs with supplies + donations
And we’re just getting started. 💪🏾

👉🏾Sign up to run, walk, or volunteer
👉🏾Serve on Oct 4th for Community Impact Service Day

09/07/2026

‼️24 days until Race Weekend. 🚀

🏃🏾‍♂️💨 Thomas Chambless has laced up with us multiple times and continues to show up for the culture, the community, and the cause. 🙌🏾

2025 was our biggest year yet, and we’re expecting 2026 to be even bigger. 💪🏾🖤

The growth, the energy, the impact, it’s bigger than a race. 24 days out. Together, there are no limits.

🎥: The Creative Hub Cj Washam 


09/04/2026

THE RACE x FITTSAFE 🖤
Fittsafe is back as the official Black-owned women’s apparel brand for The Race 2026, introducing ROOTED, a limited collection where Black Culture meets Run Culture.

❤️Rooted: Origin, the leggings built to hold, sculpt, and move with you from training to race day. 3 pockets, high-rise fit, no front seam, bold red with signature green piping.

🖤Rooted: Grounded, the ultimate race short, made for runners who don’t want to carry a bag. 7 pockets total (gel, phone, zippered back), high-rise support, ROOTED detailing.

💚The Power Bra is back, by popular demand, limited quantities and extended sizes now available for pre-order.

📍 Pre-orders pick up at Expo Day, The Race Weekend.
⚠️ Use code EXPOPICKUP at checkout to avoid shipping fees, non-refundable retroactively.

Shop the collection: link in bio 🔗

09/04/2026

Cj Washam tapped in with Latrice to find out she was a First-time runner and Full-time supporter of all things Black, culture, and community. 🖤🙌🏾

She came out to The Race ✊🏽✊🏾✊🏿 at The Race 2025, inspired by the movement and left reignited on her fitness journey 🏃🏾‍♀️💨💪🏾 She kept talking about coming back and bringing even more friends with her!

That’s exactly what’s happening. This is The Race 2026, and registration is open right now.

These are the moments that matter. It’s about motivation, belonging, and showing up for something bigger than yourself.

Haven’t locked in your spot yet? Link in bio. Let’s go. 🔗

09/02/2026

⏳ 31 days until The Race! 🏁

The Race ✊🏽✊🏾✊🏿 2025 Interview Series! And Cj Washam caught up with Shan Kimani of 🏃🏾‍♀️✨ who not only hit a new PR (and took home a race day award 👏🏾🏆), but shared her favorite part of the weekend 🟰hiithebeat 🥁🔥

Everyone has that one thing they love most about The Race ✊🏽✊🏾✊🏿 from the energy at the start line to the unity at the finish. This is more than a run… it’s a full-on celebration of Black joy, culture, and community. 🖤

Let’s keep showing up, running together, and celebrating US! 🙌🏾

Register for The Race 2026 Today! Link in bio

🎥: The Creative Hub Dave Legend CJ The Creator | Visionary
🎙️ Interview series by: Cj Washam

WellnessInColor RaceDayEnergy

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5829 Campbellton Road Suite 102
Atlanta, GA
30331

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