Brand Cellar

Brand Cellar Brand Cellar is an integrated PR and marketing communications firm specializing in marketing solutions, strategies and creativity.

Last night, we welcomed media, creators and friends for a first look at Milli, Singapore’s newest rooftop dining and nig...
30/05/2026

Last night, we welcomed media, creators and friends for a first look at Milli, Singapore’s newest rooftop dining and nightlife destination. From elevated Singapore-inspired cuisine by Chef LG Han to cocktails by Vijay Mudaliar and a soundtrack of nostalgic favourites by , it was a celebration of everything that makes Singapore uniquely ours.

Thank you to everyone who joined us. Here’s to many more nights above the city.

Two of our favourite brands have come together to serve you a delicious collab! 🌭✨Available from 19 May to 30 June 2026,...
20/05/2026

Two of our favourite brands have come together to serve you a delicious collab! 🌭✨

Available from 19 May to 30 June 2026, Johnsonville () and BreadTalk () join forces to bring you a limited-time collaboration where buns meet juicy sausages 🤩

Look forward to the cheesy, pizza-inspired Cheddar Margherita Sausage Bun, alongside their bold and savoury Pepper It Up Sausage Bun. Priced from $4.20 to $4.40.

Brand Cellar is proud to support Kopitiam in the launch of Bagus Food Hall @ Northpoint City, Singapore’s first elevated...
12/05/2026

Brand Cellar is proud to support Kopitiam in the launch of Bagus Food Hall @ Northpoint City, Singapore’s first elevated, fully halal food hall.

Bringing together 12 curated halal-certified concepts within a design-led environment, Bagus creates a space that fosters community, culture and connection.

Thoughtful design elements such as colour-changing LED lanterns and the “Ulam-ulaman” installation by local artist Hafizah, bring a strong sense of identity and place to the space. We’re excited to be part of this milestone launch and to help bring this story to life.

The viral sensation has officially arrived for its first-ever limited-time pop-up in Singapore 🇯🇵✨CHEESE WONDER lands in...
08/05/2026

The viral sensation has officially arrived for its first-ever limited-time pop-up in Singapore 🇯🇵✨

CHEESE WONDER lands in Singapore today, and we’re incredibly excited at Brand Cellar to be part of the team bringing this sought-after Japanese dessert experience to life.

Air-flown directly from Japan, each treat is crafted to be enjoyed at its best - cold, fresh, and indulgent.

Available for a limited time from 8 May to 30 June. Don’t miss your chance to experience the magic.

06/05/2026

It’s Shihlin Taiwan Street Food’s 23rd anniversary! 🎉

Kicking off the celebration is an exclusive collab with .co, featuring the adorable Ball Ball and Miao Miao reimagined across statement tees ✨

Don’t miss the exclusive drop to mark the occasion — Explosive Mala Seasoning 🔥 Bold, fiery, and unmistakably Shihlin, it’s perfect on your favourite snacks.

There’s also a playful nod to Shihlin’s iconic bite, now larger than life, with a life-sized XXL Chicken Bolster 🍗 for all your snacking moments.

Bring your crew and be part of the celebration! 🔥

23/04/2026

Congratulations to for winning the Content 360 Awards! 🎉 A big thank you to the amazing team for trusting us to help make this achievement possible. We’re grateful for the opportunity to collaborate and can’t wait to create even more award-winning works together! 🙌✨

22/04/2026

Proud to play a part in supporting the Italian Trade Agency at Food & Hospitality Asia 2026🇮🇹✨

Here’s a quick recap of Day 1 at Italian Taste Lab, where premium Italian brands were brought to life through a series of live cooking demonstrations. Kicking things off with a welcome address by Mr Giorgio Calveri, Italian Trade Commissioner for Singapore and the Philippines, followed by cooking demonstrations by Chef David Marchiori ( ) and Chef Simone Fraternali (.simone.sg).

Excited to see the rest of the week unfold~ If you’re there, do drop by and say hi!😁

📍 Singapore EXPO Hall 5, Booth 5J1-07

We are thrilled to have been a part of the unveiling ceremony at FHA 2026! The BIGGEST FHA in a decade was officially la...
21/04/2026

We are thrilled to have been a part of the unveiling ceremony at FHA 2026! The BIGGEST FHA in a decade was officially launched today by Senior Minister of State, Ms Low Yen Ling and Ian Roberts, Vice President (Asia) of Informa Markets.

Bringing together FHA F&B and FHA HoReCa for the first time, visitors can look forward to:
🌟 4 day, 76 pavilions, over 800k F&B innovations, over 2,700 exhibitors from over 50 countries and regions
🌟 The European Union as Region of Honour
👨‍🍳 The first ever Young Chefs Grand Prix
🆕️ FutureFWD segment with the latest in food and hospitality innovations
🆕️ Co-location with ProWine Singapore and IndusFood Asia

Date: 21-24 April 2026
Venue: Singapore EXPO

brings its queue-drawing hamburg steak concept to the west 🍚🔥A concept by Monogatari Corporation — the powerhouse behin...
20/04/2026

brings its queue-drawing hamburg steak concept to the west 🍚🔥

A concept by Monogatari Corporation — the powerhouse behind favourites like Yakiniku King, Marugen Ramen and Yuzu-An — with 17 brands and 700+ outlets across Japan.

Built on the philosophy of “freshly ground, freshly grilled, freshly cooked”, expect handcrafted hamburg steaks grilled live on the teppan, paired with freshly polished Japanese rice.

📍 Westgate, #02-07

We’re incredibly proud to celebrate our partners and friends who have been recognised in the Tatler Best List 2026 A tru...
15/04/2026

We’re incredibly proud to celebrate our partners and friends who have been recognised in the Tatler Best List 2026

A true benchmark of excellence, Tatler continues to honour those shaping the region’s most exceptional dining and hospitality experiences, and we are privileged to see so many we work closely with included in this year’s selection.

Congratulations to all who made the list, this recognition is well deserved 🥂

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1 St. Andrew’s Road
Singapore
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