FMCG Asia Awards

FMCG Asia Awards Recognises the most outstanding companies with their products and initiatives in Asia's FMCG industry

The FMCG Asia Awards organised by Retail Asia is a prestigious event that celebrates the most outstanding companies in Asia Pacific's FMCG industry that have shown exemplary performance with their innovative products and initiatives. Nomination is open to all companies in the region producing fast-moving consumer goods. If your company launched exceptional products or initiatives for the FMCG industry, visit our webpage to learn more!

16/04/2026

Rachel Carrasco, Founder and CEO of BAKEN, highlights how its Real Bacon Crisps have elevated Filipino snacks to global standards.

She also underscores BAKEN 1104, which reimagines Filipino flavours in a refined, modern style whilst strengthening the brand’s identity. These efforts were recognised at the FMCG Asia Awards 2025, where BAKEN was named Consumer Good of the Year (Snack) - Philippines and Customer Experience Initiative of the Year - Philippines.

See more: https://bit.ly/3Mskv9G

26/03/2026

FairPrice Group brings Korea to Singapore with LOTTE Mart Express, offering authentic products and exclusive treats to thousands of shoppers. Located in FairPrice Xtra at Jem, the store makes Korean flavours and trends easily accessible for a rewarding shopping experience.

26/03/2026

Jason Sng, Senior Store Manager at FairPrice Xtra VivoCity, shares how the company’s partnership with LOTTE Mart has elevated the in-store experience across FairPrice Xtra outlets.

He also highlights how the strong collaboration between FairPrice Xtra and LOTTE enabled the project’s swift and successful ex*****on. This initiative was recognised at the FMCG Asia Awards 2025, where the company was honoured with the Retail Partnership of the Year - Singapore award.

Discover more: https://bit.ly/4qdFlYL

18/03/2026

Olivier Jakubowicz, Business Executive Officer of the Confectionery Business Group at Nestlé Japan Ltd., highlights the KitKat Juken campaign, which transformed exam season into a cultural moment of hope.

Following its win of the Omni-Channel Experience of the Year - Japan award at the FMCG Asia Awards 2025, Nestlé Japan aims to create emotionally engaging, cross-platform experiences, positioning KitKat as a beacon of encouragement and ensuring that every campaign strengthens the bonds between people, culture, and community.

Find out more: https://bit.ly/4i4tgSQ

05/03/2026

Faith Chua, Senior Brand Manager of Malts at Diageo Korea, shares how cultural relevance shapes the perception of luxury spirits in the Korean market.

MJ Park, Senior Brand Manager of Johnnie Walker, highlights how Diageo’s Johnnie Walker goes beyond transactions to create meaningful emotional connections with consumers. These efforts earned the company the Lifestyle Campaign of the Year - South Korea and Pop-Up Experience of the Year - South Korea at the FMCG Asia Awards 2025.

Learn more: https://bit.ly/4nZDPIb

05/03/2026

FairPrice Group is making every day a little better through FairPrice Housebrand, transforming shopper feedback into quality and value-driven products. Its SG60-inspired flavours lifted the chips category to grow by over 9%.

03/02/2026

Yeo's spoke Gen Z’s language with Gen Tea, turning the “T” into a badge of identity. On Cooling-Off Day, over 1,500 youths claimed a free bottle of First Harvest Green Tea at One Holland Village, whilst 7.2 million viewers joined online, boosting sales and lifting Yeo’s to 4th place in ready-to-drink tea.

03/02/2026

Alex Chen, Head of Marketing & Business Development at Yeo’s Singapore, highlights how the company’s Gen Tea campaign engages youth by connecting them with Singaporean identity and local culture.

He also emphasises Yeo’s First Harvest Green Tea, which blends convenience with premium-quality tea. Both initiatives were recognised at the FMCG Asia Awards 2025, earning Campaign of the Year - Singapore and Consumer Good of the Year (Non-Carbonated Beverage) - Singapore.

Explore more: https://bit.ly/4ph43XH

15/01/2026

Angela Kuo, Marketing Manager for Johnnie Walker at DIAGEO Taiwan, highlights how the Johnnie Walker Blonde launch made whisky more approachable for younger consumers. Following their win of the Product Launch of the Year - Taiwan at the FMCG Asia Awards 2025, she emphasises how the award affirms the brand’s success in making whisky culturally relevant again.

Explore more: https://bit.ly/4oRl62W

15/01/2026

C.P. Vietnam Corporation’s Corporate Sustainable Development Department Manager, Vinh Thi Ho, highlights how the company supports community livelihoods through sustainable tree-planting initiatives.

Atisa Manoprang, Assistant Vice President of the R&D Department - CPVF Binh Phuoc, also emphasises the company’s commitment to strict international standards. These efforts were recognised at the FMCG Asia Awards 2025, where C.P. Vietnam Corporation received the Consumer Good of the Year (Ready-to-eat Meals) - Vietnam and Sustainability Initiative of the Year - Vietnam awards.

Learn more: https://bit.ly/3X4kqec

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