24/07/2025
20 Years of Mansmith YMMA: A Thank You from the Heart
Twenty years ago, the Mansmith Young Market Masters Awards (YMMA) was just a vision, an idea rooted in the belief that young marketing talent in the Philippines deserved recognition, encouragement, and a platform.
That vision came to life because you believed in it.
To industry giant Samie Lim, thank you for opening doors when there were none, your quiet influence lit the path for us to walk.
To the Philippine Retailers Association and the Philippine Franchise Association, your endorsement gave us credibility when we were still earning our stripes. You stood by us when it would’ve been easier not to.
To the Philippine Daily Inquirer, thank you for giving us your voice through free ad space. You helped us reach hearts and minds we never could have reached on our own.
To Kantar, your integrity and data excellence ensured our judging process was fair, accurate, and respected. You gave our awards the legitimacy it needed to endure.
To Microdata, thank you for making sure our stories were heard, seen, and felt. You made YMMA’s message come alive.
And to Abenson and WatersPhilippines, you didn’t just support us, you funded our event expenses. That kind of generosity is rare.
All of these 8 individuals and organizations said YES within 24 hours. No contracts. No conditions. Just conviction. In a world that often waits, you moved. We have never forgotten.
On this 20th anniversary, we look back not just at the awardees, but at those who believed before there was proof. Your trust built a legacy. Your support shaped lives.
We remember. We are grateful. And we move forward, always with you in our story.
Thank you.
