The Pop Up Avenue

16/04/2026

Camp Market Eats!✨

12/04/2026

Congratulations, Yamang Bukid Healthy Products, Inc.✨

12/04/2026

Hey Foodies, make every bite count this summer at the Camp Market! 🏕🍢

✨ Satisfy every craving with a lineup of delicious eats, refreshing sips, and feel-good treats all made better with max flavors in every bite.

Indulge in more must-try bites here at your most-loved SM City Cebu! 💙🫶🏼

11/04/2026

📣 Attention Aspiring Mall Vendors!✨
Don't miss your opportunity to join The Pop Up Avenue’s merchant pool and receive exclusive invites to participate in our curated pop-up markets. Grow your business and expand your brand today!

HOW TO BOOK YOUR FREE BRAND SCREENING SLOT:
Email your interest: [email protected]
Subject: Brand Screening Seda Hotel

Please note that brand screening slots are very limited, and confirmation will be based on a first-to-apply basis.

11/04/2026

10/04/2026

Get your game on, strike a pose, and munch on your favorite summer treats at the Sip & Play Cafe.

🥤 Detox Juice Bar
🥯 Oh Nata!
🍫 PLWN Chocolates
🍣 Sushi Star

Plus, enjoy a playful twist on soccer played under the table and score instant prizes every Wednesday.

☀️ Make every summer day a play day as your biggest playground awaits at SM Seaside this season: https://bit.ly/SMSeasideSummerPlay

It’s time to max out the fun, move, play, and celebrate every moment of summer to the fullest.

✨ Your next Extraordinary awaits only here at your most-loved SM Seaside City Cebu. 🚀

09/04/2026

Camp Market✨
📍LGF Atrium B SM City Cebu
🗓️April 8 - May 31, 2026

09/04/2026

Summer Play: Sip & Play Cafe✨
📍UGF Cube Wing Elevator Landing
SM Seaside City

06/04/2026

Summer Play✨

Make every summer day a play day as your biggest playground awaits at SM Seaside this season. ☀️

Run, rally, and refresh as you dive into summer runs, pickleball mania, cool treats, and head-turning hot-weather fits, all set for you to gala to the max. 💥

It’s time to max out the fun, move, play, and celebrate every moment of summer to the fullest. Follow our official social media accounts to stay updated on the Summer Play events at SM Seaside.

✨ Your next Extraordinary awaits only here at your most-loved SM Seaside City Cebu. 🚀

05/04/2026

APRIL 2026 - MAY 2026 POP-UP CALENDAR✨

Be part of our merchant pool!

Available Areas:

📍SM City Cebu LGF Atrium A (Near Supermarket)

📍SM City Cebu LGF Atrium B (Jco to Chowking)

📍SM City Cebu UGF (Near French Baker)

📍SM Seaside 2L Mountain Wing Elevator Landing

📍SM Seaside UGF Cube Wing Elevator Landing

📍SM Consolacion LGF Near Starbucks Entrance

📍SM Center Ormoc UGF Railings Near Ribshack

The Pop Up Avenue

02/04/2026

Full Moon Karaoke✨
Work hard, karaoke harder—tonight’s to-do list for our pop-up angels! This is their well-deserved break from slaying mall hours day in and day out.

02/04/2026

An appreciation day for the team behind our success!💖✨