22/02/2021
Peo Davies always providing fresh PR Insights
There is a general misconception that Public Relations is all about Media Relations, this is far from the truth. A PR Consultant will create cogent factsheet that will showcase the brand to both internal and external stakeholders.
Many times, these contents are used in various ways such as on the website, brochure, press kit amongst others.
Today's quote by Fraser P. Seitel shows the important of fact files. These documents should be stored and updated periodically.
Herein is the quote, "Facts are the bricks and mortar of public relations work; no action can be taken unless the facts are known. Fact files items include key organisation statistics, publications, management biographies, photos, press clippings, media lists, organisational charts, bylaws all of these should be stored electronically and updated"
This week aim to get the factsheet together.
There is a general misconception that Public Relations is all about Media Relations, this is far from the truth. A PR Consultant will create cogent factsheet that will showcase the brand to both internal and external stakeholders.
Many times, these contents are used in various ways such as on the website, brochure, press kit amongst others.
Today's quote by Fraser P. Seitel shows the important of fact files. These documents should be stored and updated periodically.
Herein is the quote, "Facts are the bricks and mortar of public relations work; no action can be taken unless the facts are known. Fact files items include key organisation statistics, publications, management biographies, photos, press clippings, media lists, organisational charts, bylaws all of these should be stored electronically and updated"
This week aim to get the factsheet together.