26/01/2026
WOMA 2025 SPECIAL RECOGNITION AWARDEE - 3
EFE OMOROGBE
Talent Manager, Creative Strategist, Cultural Builder & Industry Champion
Efe Omorogbe stands as one of the most transformative figures in modern Nigerian entertainment - a manager, creator, strategist and cultural advocate whose work has shaped the sound, structure and success of contemporary music over the last three decades. From talent development and A&R to media, live production, and creative leadership, he has become a defining force in the evolution of the Nigerian music ecosystem.
His journey began in entertainment journalism, where his sharp editorial voice at Hip-Hop World magazine and Global Sounds helped document a rising generation. This foundation gave way to a visionary career in talent management through Now Muzik, guiding and elevating the careers of major acts including 2Baba, Sunny Neji, Timi Dakolo, Seyi Shay, Paul Play, Mr Raw, Ruggedman, Niyola, J Martins, and the late Sound Sultan.
A gifted writer and creative collaborator, Efe shares credits on several celebrated 2Baba works such as “Spiritual Healing,” “Dance in the Rain,” “We Must Groove,” and “Opo.” As co-founder of Hypertek Digital/960 Music Group and founder of Buckwyld Media Network, he has delivered landmark concerts, campaigns, films and cultural showcases, while contributing significantly to AFRIMA’s creative vision.
For his visionary leadership, cultural impact and unwavering commitment to building Nigeria’s creative future, the WOMA Steering Committee proudly presents the Special Recognition Award to EFE OMOROGBE.