Waceke Nduati

Waceke Nduati Teaching people to Create Wealth and Live Abundantly

For years, I’ve worked with individuals and organizations on one core belief you cannot separate financial wellbeing fro...
17/04/2026

For years, I’ve worked with individuals and organizations on one core belief you cannot separate financial wellbeing from performance.

Yet in many workplaces, we still treat money as a “personal issue,” while expecting people to show up fully focused, productive, and engaged.

At this HR Breakfast, I’ll be speaking on the link between financial wellbeing, focus, and performance at work and why it’s time for organizations to rethink how they support their people.

Because in the age of AI, the real advantage is still human.

If you’re in HR or leadership, I’d love for you to join us in this conversation.

THE MID-LIFE FINANCIAL CRISISMost of us in mid-life have one and only one financial problem in common. We don’t have eno...
10/09/2025

THE MID-LIFE FINANCIAL CRISIS

Most of us in mid-life have one and only one financial problem in common. We don’t have enough money. We know we don’t have enough money. We pretend to others and ourselves that we have money. We don’t know what to do about not having enough money. There, that sums up the problem nicely and wraps up the technical side of this article. If you caught me 10 years ago, I would probably go through how the problem is spending, not budgeting, debt, the shortfall in pensions, lack of investment, passive income etc. These are all valid. But now a couple of years into my own experience of mid-life plus many ambushes in car parks, where I am expected to produce a 5-minute foolproof retirement plan that magically forgives all financial sins committed in the last 30 years, I now know this conversation must be approached differently. Let’s go beyond surface level talk on this one.

How did we get here? Denial. We got lost chasing big titles, profitable looking businesses but financially not much to show for it. The myth of corporate and business success. I recently met a banker who had been earning seven figures for a while. In terms of assets, she had her home paid down but not much else to show for it. Likewise, many entrepreneurs have pumped all they have into the business and nothing else. Unfortunately, when jobs end supermarkets don’t allow you to walk through with your trolley because you have a home or business. Cash is still king! Our worldly success never translated into financial freedom. We have built lifestyles that are eating up most of the income that we do generate. The first step is awareness that this is indeed your situation. Something unspecified is not magically going to change unless you participate. It is preferable to make mistakes with your eyes wide open. Go ahead and pop the bottle of champagne but not with your head buried in the sand. You might not have the answer today but as you ‘do you’, know that a moment of reckoning has to happen. Where you come face to face with your financial self in the mirror. The sooner the better. Audit yourself. Where exactly are you? Money does not care if you are the CEO. One plus one will always be two and not ten. I have coached many C-Suite executives who thought the basic principles were beyond them until numbers are put in front of them. I love it because our sessions become conversations about – ‘Who are you without the title?’ When it comes to money, humility is a great place to start.

I have a client, let’s call him Max, who recently told me that he would rather die than give up golf. I can sense the relief many of you are having at this point because you thought I would tell you to give up the things you like. He had just been retrenched (having been replaced by younger and cheaper) and of course the sensible thing to do would have been to cut off those expenses. This is not saying that he will not have to trim some fat, but this line item was not to be touched. My younger self might have judged him, but I completely understood. I think mid-life is about re-writing the script on money before you get to budgets and financial plans. I have scootered off to the Coast to scuba dive when my bank account and the obligations before me told me not to dare. Somehow, I knew everything will be OK if I can just escape to the under-water world. To date I am glad to say that I haven’t been wrong. Max felt that golf was the one thing he had always done for himself. Not out of responsibility, obligation or even performance. Just for him. It was part of his restoration process and a social identity outside his job. It wasn’t just a sport but a wellness strategy. We all know the confusion and responsibility that comes with mid-life. As someone told me, it is the stage in life where you get permission to act like you know everything while truly knowing nothing. Everybody finds their own formula to cope with this and it is literally non-negotiable at this point in life. So, any financial adjustments have to work around this. So go ahead and unapologetically own your non-negotiables.

However, it is also about accepting that you might not be able to have it all and neither do you want it all. We don’t get to run away from taking time to truly understand who we are by overextending ourselves. Not only don’t we have bandwidth anymore, but we must walk the narrow path of zoning down on what we truly want. We may not afford to want what we have been conditioned or told to want. We cannot afford to people please. The definition of success and even wealth has to be radically different. Many of us are coasting down the highway of poverty in a luxury vehicle that we don’t really want but we seem to think it pleases other people to see us in it. Is wealth in the accumulation of stuff, money and assets or is wealth the ability to design a life in this season that has purpose, legacy and your definition of abundance? If it is the latter, then you will be able to figure out how much is enough and what needs adjusting to get to it. It must be accepted that the life that you want will cost you something. The price many times is breaking up with convention in some way or form. Questioning attachments like houses, schools we take children to, financial responsibilities that have been thrown on us, roles, relationships, career choices etc. it doesn’t mean you’ll automatically make changes but the willingness to question must be there to open our minds up to possible solutions. I am a strong supporter of letting go of convention in favour of what has true value.

When all is said and done, we cannot run away from the fact that this is the season in which must ask ourselves, ‘If not now, when?’ That if we continue waiting for the financial checks and balances to be in place, we may never do anything. The reason this article is for you in midlife is that you been through enough of life with its lessons, ups and downs. As I have pointed out you probably have been humbled along the way and attempt (even though not perfectly) to keep your head out of the sand, know the things that are non-negotiable in your life, understand the kind of life that you truly want and have recognized that people pleasing is an investment promising diminishing returns. The conventional principles of money management are timeless and important but at this stage in life, you can bring a sense of personal balance and awareness into your money that only you can see. That at some level only you will understand the moves you have decided to make, and they will be the right ones. Despite narratives on age, couldn’t this also be your best season yet and everything else you had to learn along the way was just what you needed for your next step? I am now seeing so many people re-invent careers and businesses later in life that financially I believe that the best is still yet to come for many of us though it may have to be defined and calculated differently. This is where our financial plans not only have strategy but conviction. A meeting of faith and finances. Retirement is rephrased as re-invention. That we are our true assets and what we may not have done is taken time to understand that asset and its value because we were in a box. Start thinking of your mid-life not as a financial crisis but possible financial opportunity. I’m in this journey as well so let’s open our eyes together and go down the road less travelled with mid-life and money.
Waceke is the Founder of Centonomy and Author of Making Cents
[email protected]

During my keynote session, I often receive this question.Question: I am employed and want to transition into business. W...
04/09/2025

During my keynote session, I often receive this question.

Question: I am employed and want to transition into business. What business should I start? What should I be prepared for?

My response: No one can actually tell you what business to start. The right question is what problem can you solve? There's where opportunity is found. Look at what you are interested in solving or are passionate about that matches your interests, gifts and resources. Don't pressure yourself to get it completely right the first time but taking the step is important even if it starts out as a 'side hustle'. Be prepared to change how you spend money, as you may not immediately have a monthly salary. You will, however, realize you can survive on a lot less than you think. You will also realize that you can do a lot more than you think, as you are not boxed into one role. Your character will evolve.

For entrepreneurs who transitioned from employment, how did you prepare for the big move? Drop your stories and tips in the comments.

03/09/2025

You naturally attract people who align with your frequency. The question is—are you vibrating at a high or low frequency?

High-frequency vibrations draw in individuals who speak about possibilities, embrace growth, and focus on solutions. Low-frequency vibrations, on the other hand, attract those who complain, dwell on problems, and take no action toward change.

The energy you carry determines the company you keep. Choose to rise higher.

Click here to watch the full video:
https://www.youtube.com/live/uAtJ9Qwd_Ss?si=ldbgYeuxiMtZDjK5

I am privileged to have spoken to over 500 incredible women at PCEA St. Andrews Church. It was truly inspiring to share ...
30/08/2025

I am privileged to have spoken to over 500 incredible women at PCEA St. Andrews Church. It was truly inspiring to share my keynote on “Women and Money” and to engage in such rich conversations with you all.

From the depth of our discussions to the powerful questions during the Q&A, it was clear that you are not just listening; you are ready to take action and apply these lessons in your own financial journeys.

Your energy, curiosity, and commitment to financial empowerment made this session deeply impactful. Thank you for showing up with such openness and drive. Together, let’s keep breaking barriers, taking charge of our financial futures, and building lasting wealth.

Did you know that wealth is not built by chance? It requires strategy, intentionality, and the courage to challenge long...
26/08/2025

Did you know that wealth is not built by chance? It requires strategy, intentionality, and the courage to challenge long-held beliefs about money.

When I founded Centonomy 16 years ago, I had one clear mission: to awaken a wealth-conscious Africa. Over the years, I’ve seen how equipping individuals with the right tools, a transformative mindset, and inspiring stories can reshape not just their financial lives, but also cultural narratives around wealth and success.

On Saturday, 13th September, I am deeply honored to deliver the keynote at the Centonomy Uganda Open Day.

In my session, I will share:
✨ My own journey and the lessons I’ve learned along the way
✨ The financial power moves that have shaped my path
✨ Practical strategies you too can apply to confidently map out your wealth creation journey

This isn’t just about money; it’s about building a life of purpose, freedom, and impact.

📌 Mark your calendar
See the poster for details and register.

https://shorturl.at/39jHh

I had a powerful conversation with a group of people about investments. Like many, they felt they hadn’t invested as muc...
25/08/2025

I had a powerful conversation with a group of people about investments. Like many, they felt they hadn’t invested as much as they should have, and their “ideal” investments included property in Runda, massive bond portfolios, or thriving businesses. The real challenge wasn’t their choices, it was their mindset. They were waiting to start big instead of starting where they were. Just like a graduate can’t skip an internship and suddenly become CEO, you can’t wish your way into wealth without first taking small, practical steps to build the foundation.

The real wealth stories we discussed had one thing in common: people started small. From buying a single minibus that grew into a fleet of 30, saving Sh3,000 that led to the creation of a company later sold for billions, to baking cakes for colleagues that became a multimillion shilling bakery, the lesson is clear: START. You may not afford Runda property today, but you can buy shares. You may not have a million for bonds, but you can save Sh10,000 a month and get there. Waiting for the “perfect” investment only keeps you stuck. Starting shifts your mindset, opens opportunities, and sets you on the path to wealth. The best investment is always the one you can afford today.

How has your investment journey been? Share your story in the comments.

The truth is, your financial wellbeing will always rise or fall to the level of your money mindset; and if that mindset ...
18/08/2025

The truth is, your financial wellbeing will always rise or fall to the level of your money mindset; and if that mindset is rooted in scarcity, no amount of income will feel like enough. And this is why it matters:

First, scarcity creates fear-based decisions.
When your inner dialogue is “there’s never enough,” you hold onto money too tightly or spend it recklessly out of panic. This affects your ability to budget wisely, save consistently, and invest confidently. Over time, it can lead to financial stagnation; where you’re working hard but never really moving forward.

Second, scarcity limits your vision.
If you believe opportunities are few, you’ll play small with your finances and your career. You won’t negotiate your worth, you won’t take calculated risks, and you’ll constantly under-invest in yourself. Understanding this can help you make a powerful shift into an abundance mindset, where you begin to see money as a tool, opportunities as limitless, and your future as something you can actively design. This shift allows you to move from survival to growth.

Lastly, scarcity keeps you trapped in stress, while abundance builds freedom.
A scarcity mindset ties your sense of peace to how much is in your account today, making you reactive instead of proactive. An abundance mindset, on the other hand, gives you confidence to plan long-term, to build wealth steadily, and to live generously without fear of running out. And that’s the true win; not just financial stability, but peace of mind and the freedom to create a life that feels abundant in every way.

If this resonates, it’s your reminder that the shift from scarcity to abundance starts in your mind before it ever shows up in your bank account. Follow me Nduati for more practical insights on how to grow not just your money, but the mindset to sustain it.

I am honored to speak to over 100 incredible women golfers at Muthaiga Country Club , continuing the important conversat...
15/08/2025

I am honored to speak to over 100 incredible women golfers at Muthaiga Country Club , continuing the important conversations on "Women and Money".

Financial freedom and wealth creation are not just aspirations; they are necessities for women to live abundantly and confidently. Yet, there are common behaviors and mindsets that hold us back, such as:

1. Taking on debt for others – sacrificing your financial security for someone else’s responsibilities.

2. Self-selecting out of financial opportunities – doubting your readiness and letting chances pass by.

3. Believing that earning less means you have less of a voice – allowing income levels to dictate your confidence and influence.

These patterns must be challenged and changed if we are to truly achieve financial freedom. My mission is to keep having these conversations until women everywhere claim their rightful place in wealth creation.

I believe every woman deserves to live abundantly, free from financial fear and empowered to take bold steps towards the...
15/08/2025

I believe every woman deserves to live abundantly, free from financial fear and empowered to take bold steps towards the life she envisions. I look forward to engaging in meaningful dialogue, sharing practical strategies, and inspiring more women to claim their seat at the financial table.ools, knowledge, and confidence to manage and grow their wealth, they can make choices that align with their values, invest in their dreams, and create generational impact.

I believe every woman deserves to live abundantly; free from financial fear and empowered to take bold steps towards the life she envisions. I look forward to engaging in meaningful dialogue, sharing practical strategies, and inspiring more women to claim their seat at the financial table.

Sixteen years of building Centonomy  have taught me one key truth; if you want to build a business that lasts, you must ...
09/08/2025

Sixteen years of building Centonomy have taught me one key truth; if you want to build a business that lasts, you must move beyond daily hustle and put systems in place to ensure profitability. Sales alone won’t sustain you. Systems create consistency. Profitability fuels longevity.

Today, I had the incredible privilege of sharing this truth with over 300 driven entrepreneurs at the Centonomy Entrepreneur Chats event. The energy in the room was electric; filled with people who are not just running businesses, but shaping industries, creating opportunities, and building legacies.

Interacting with you reminded me why we do this work: to empower, to challenge, and to equip entrepreneurs with the tools to thrive.

Here’s to building businesses that stand the test of time; from sales to systems to sustainable profitability.

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