SIG Playful Media

SIG Playful Media SIG Playful Media Official Website
https://www.playfulmedia.hk/2025/

Pre-registration is required for access to campus: https://forms.gle/HCb7pSpBpYNt1jiHA

Special Interest Groups (SIGs) was initiated by Professor Liu, Zhi-Qiang in 2005 and funded by a three-year seed grant from City University of Hong Kong since 2006. SIGs enable in-depth learning and training for BScCM students from Year One of their undergraduate programme. In the SIGs students participate in supervised extracurricular, professional research and development activities, through whi

ch students will gain first-hand, practical experience in developing digital media products which will prepare them for successful careers in digital entertainment industry. Special Interest Groups are managed by BScCM student members with the supervision of academic staff associated with the BScCM program. Students sign up for SIGs on their own interests and passions. They initiate and participate in projects that cover games, animation and special visual effects, installation, web-radio, photography, and digital art design. Playful Media is SIG's annual Showcase. The first Playful Media Showcase in 2007 was a great success and also co-exhibited with a premier international professional event: Asia’s 1st ACM SIGGRAPH Traveling Art Show. Recently, SIGs consist of 6 different groups with special interests in different areas, namely:
SIGAni+Vfx - Animation + Visual Effects
SIGFoto - Photography
SIGG - Games
SIGGD - Graphics & Design
SIGInxT - Installation & Interaction
SIGWR - Web Radio

For more information:
http://sweb.cityu.edu.hk/bsccm/main/sig.html

📢 [回顧2025年度SIG Playful Media Showcase開幕典禮]感謝各位來臨第19屆SIG Playful Media Showcase 2025的開幕典禮。好榮幸可以邀請到許多的來賓蒞臨參與。🔥🙌🏻 開幕典禮當天還有嘉...
21/06/2025

📢 [回顧2025年度SIG Playful Media Showcase開幕典禮]

感謝各位來臨第19屆SIG Playful Media Showcase 2025的開幕典禮。好榮幸可以邀請到許多的來賓蒞臨參與。🔥🙌🏻

開幕典禮當天還有嘉賓講座和學生分享會，豐富的內容讓我們都能獲益良多呢！ 除此之外還有嘉賓導賞環節，製作人和導賞大使一起向各位來賓介紹本次展覽的作品內容。

關於我們的展覽，展覽會開放到30/6，歡迎大家在這期間來臨觀賞！期待你們的到來～

📅 展覽日期：13/6 - 30/6
🕝 開放時間：11:00-19:00
📍 地點：九龍塘達康路十八號邵逸夫創意媒體中心三樓濤聲藝廊
費用全免，請於到訪日至少兩天前預約參觀
預約表格: https://forms.gle/HCb7pSpBpYNt1jiHA (🔗 in bio)
預約詳情，請查看網頁 http://playfulmedia.hk（Bio link)。如有任何查詢，請電郵至[email protected]
📢[Highlights from the Day of our Opening Ceremony]
Thank you all for attending the opening ceremony of the 19th SIG Playful Media Showcase 2025. We are honored to have many guests join us!🔥🙌🏻
On the day of the opening ceremony, we also had guest lectures and student sharing sessions, providing us with a wealth of knowledge!In addition, there was a guided tour where the producers and the guided tour ambassadors introduced the exhibition's works to all guests.
Regarding our exhibition, it will be open until June 30th, and we welcome everyone to come and see it during this time! We look forward to your visit!
📅 Exhibition Dates: June 13 to June 30, 2025
🕝 Time: 11:00 – 19:00
📍 Venue: 3rd Floor, To Sang Art Gallery, Run Run Shaw Creative Media Centre, 18 Tat Hong Avenue, Kowloon Tong
💰 Admission: Free (Please make a reservation at least two days before your visit)
Reservation Form: https://forms.gle/HCb7pSpBpYNt1jiHA (🔗 in bio)
For reservation details, please check the webpage http://playfulmedia.hk (Link in bio). For any inquiries, please email [email protected]
#創意媒體

[2025 SIG Playful media Showcase 學生作品展覽]「Playful Media」學生作品展覽由香港城市大學創意媒體學院特別興趣小組主辦。展覽展示學生的創意藝術與新穎科技，並促進與業界及公眾的交流，推廣「玩味」概...
18/06/2025

[2025 SIG Playful media Showcase 學生作品展覽]

「Playful Media」學生作品展覽由香港城市大學創意媒體學院特別興趣小組主辦。展覽展示學生的創意藝術與新穎科技，並促進與業界及公眾的交流，推廣「玩味」概念。
✨第十九屆「Playful Media 2025」以「神經元」為主題，象徵藝術家如神經元般互相交流合作，激發創意火花。展覽內擺放了不同範疇的作品，分別有裝置藝術🌌，動畫📽️，遊戲設計👾和影片🎬 ！
展覽日期由六月十三日起到六月三十日結束，早上十一時正到晚上七時正的這期間都非常歡迎各位的來臨！費用全免，歡迎各位於到訪前兩天預約到訪，我們期待你們的到來！🙌🏻💕

預約表格: https://forms.gle/HCb7pSpBpYNt1jiHA
預約詳情，請查看網頁 http://playfulmedia.hk

如有任何查詢，請電郵至 [email protected]

[2025 SIG Playful Media Showcase - Student Exhibition]

The "Playful Media" student exhibition is organized by the City University of Hong Kong's School of Creative Media Special Interest Group. The exhibition showcases students' creative art and innovative technology, promoting interaction with the industry and the public while advocating the concept of "playfulness."
✨ The 19th "Playful Media Showcase 2025" has the theme of "Synapses," symbolizing how artists communicate and collaborate like neurons, sparking creativity. The exhibition features works from various fields, including installation art 🌌, animation 📽️, game design 👾, and film 🎬!
The exhibition runs from June 13 to June 30, open from 11 AM to 7 PM. We warmly welcome everyone to visit during this period! Admission is free, and we encourage you to make an appointment two days in advance. We look forward to your visit! 🙌🏻💕

Reservation Form: https://forms.gle/HCb7pSpBpYNt1jiHA
For reservation details, please check the webpage http://playfulmedia.hk

For any inquiries, please email [email protected]

#創意媒體

11/06/2025

動畫及電影試映 | Animation & Film Preview
Date 日期: 14 June 2025 (Saturday)
Time 時間: 2:00 pm - 5:45 pm
Venue 地點: Shun Hing Theatre (M3090), L3, Run Run Shaw Creative Media Center
*每場結束時將舉行分享會
*憑柬入場。歡迎校內師生職員、藝術及創意媒體教育及業界友好參與試映
*展覽期間，動畫及電影作品將於M3090循環放映

*A sharing session will be held at the end of every session.
*By invitation only. All CityUHK students and staff, peers in art and creative media education and industry professionals are invited to attend the preview & sharing session.
*During the exhibition, selected animations and film will be looped in M3090.

報名詳情:
https://www.playfulmedia.hk/2025/events/animation-film-preview.html

第一節 | Session 1
2:00 pm – 2:35 pm
EROSION
by Ng Ka Kei
幻靈機 EP1—殘雪的囈語
by Yeung Wan Hei Jeremy, Lee Pak Sum Kaya, Pang Hei Yee, Liu Kai Chun and Look Kwan Yi
第二節 | Session 2
2:50 – 3:40
Deep White Journey
by Chau Chit Ying
Cat's Fate 貓緣
by Chan King Lok, Leung Yi Wing and Chu Cheuk Hin
No Man’s Land
by Cao Zhihui Klee, Wu Zeyang, Chan Pok Him Jonathan and Zhang Tingmei Tmoi
Between The Moon
by Tse Chun Kan
第三節 | Session 3
3:50 pm – 4:50 pm
Pain Diaries
by Macha Nourry
Baby Bloom
by Gurung Dreisty
Alone Together – Synapse Link
by Feng Weijia
第四節 | Session 4
17:00 – 17:45
The Black Dog in the Black Box
by Chen Qianning

Registration:
https://www.playfulmedia.hk/2025/events/animation-film-preview.html

動畫支援計劃學生分享 | ANIMATION SUPPORT PROGRAM STUDENT SHARING 動畫支援計劃終極指南 | ULTIMATE GUIDE for Animation Support Program (ASP) D...
11/06/2025

動畫支援計劃學生分享 | ANIMATION SUPPORT PROGRAM STUDENT SHARING
動畫支援計劃終極指南 | ULTIMATE GUIDE for Animation Support Program (ASP)
Date 日期: 13 / 6 / 2025 (Friday 星期五)�Time 時間: 5:10 pm - 6:10 pm�Venue 地點: Screening Theatre (M1052), L1, Run Run Shaw Creative Media Center�Moderator 主持人: 梁曉明 Leung Hiu Ming Eddie�Language 語言: Cantonese 廣東話

摘要
本次講座將分享動畫支援計劃（ASP）的實戰經驗。在這場分享中，我將結合自身入圍與完成ASP的經驗，從創意開發、團隊招募，到成立公司與財務管理，一步步拆解如何高效推進計劃。同時，我也會深入探討動畫製作流程的關鍵環節，分享如何優化工作流以應對緊迫的時程。
此外，ASP不僅是作品的完成，更是後續發展的起點。我將分享如何善用過往的工作與專案經驗，延伸至ASP計劃的執行中，包括作品完成後的發行策略、展覽規劃，以及周邊產品開發等，最大化計劃的價值。無論你是初次挑戰ASP，或是希望進一步提升成果的創作者，這場分享都將提供實用的經驗與靈感，助你在ASP的征途上走得更遠。

講者簡歷 ( )
梁凱迪，2002年出生於香港，2022年於浸會大學電影學院 導演主修畢業，2025年於城市大學創意媒體文學士畢業。自中學開始多媒體探索以及創作，題材主要探討社區、人文關懷、新一代身份認同等。
近年活躍於電影、影片製作、3D動畫相關範疇亦擔任不同崗位，並參與學校教學工作、參與社區中心推動社區活動、舉辦展覽等。
ASP作品《鈴動 SoulRinger》(2024)更獲得ASP初創企業 優異獎並入選德國T-Short動畫電影節。

聯絡：https://www.instagram.com/private_leung_dick/

報名詳情:
https://www.playfulmedia.hk/2025/events/animation-support-program-student-sharing-ultimate-guide-for-asp.html

ABSTRACT
This session shares hands-on insights from the Animation Support Program (ASP). Drawing from Hoi Dick’s experience, breaking down key steps—Concept development, Team recruitment, Company formation, Financial management and Pitching—to efficiently complete ASP. Learn how to optimize the animation production pipeline to meet tight deadlines.
Beyond project completion, discover how ASP fuels future growth through leveraging past work, plus post-production strategies like Distribution, Exhibition planning, and Merchandise development. Whether a first-time participant or seasoned creator, gain practical insights to thrive in ASP.
BIOGRAPHY ()
Leung Hoi Dick, born in 2002 in Hong Kong, graduated with a Bachelor of Arts in Creative Media from City University of Hong Kong in 2025, following earlier studies in Directing at the Academy of Film, HKBU. His multidisciplinary practice, developed since secondary school, explores themes of community, humanistic care, and generational identity.
ASP-supported “Soul Ringer” (2024) won the ASP Startup Distinction Award and was selected for the T-Short Animated Film Festival.

Instagram：https://www.instagram.com/private_leung_dick/

Registration:�https://www.playfulmedia.hk/2025/events/animation-support-program-student-sharing-ultimate-guide-for-asp.html

嘉賓講座 : 陳朝光先生 | GUEST LECTURE: Mr Chen Chaoguang中國遊戲行業的演變發展與現況介紹| Chinese Game Industry: Evolution, Development, and Cur...
11/06/2025

嘉賓講座 : 陳朝光先生 | GUEST LECTURE: Mr Chen Chaoguang
中國遊戲行業的演變發展與現況介紹| Chinese Game Industry: Evolution, Development, and Current Status
Date 日期: 13 / 6 / 2025 (Friday 星期五)
Time 時間: 4:00 pm - 5:00 pm
Venue 地點: Screening Theatre (M1052), L1, Run Run Shaw Creative Media Centre
Language 語言: Putonghua 普通話
摘要
整體介紹遊戲行業演變歷程和當前行業現狀、主要遊戲類型與核心玩法，遊戲項目研發機制與AI的應用前景。
講者簡歷
陳朝光先生 (騰訊集團光子工作室群香港業務總監、遊戲製作人) 從事遊戲行業多年，參與騰訊多款遊戲的研發製作，對國內外互動娛樂行業有深入理解，在網絡遊戲、互聯網、元宇宙、AI等領域有豐富經驗和深入研究。
報名詳情:
https://www.playfulmedia.hk/2025/events/guest-lecture.html

ABSTRACT
An overview of the evolution and current state of the gaming industry, the main types of games and core gameplay mechanics, the development mechanisms of game projects, and the prospects for AI applications in the industry.
BIOGRAPHY

Chen Chaoguang (Director of Hong Kong Operations and Game Producer at Tencent Group's LightSpeed Studio) is a game producer and the Hong Kong Director of Tencent LightSpeed Studios. With many years of experience in the gaming industry, he has participated in the development and production of multiple games at Tencent. He possesses an in-depth understanding of the interactive entertainment industry both domestically and internationally, and has extensive experience and research in areas such as online games, internet technologies, the metaverse, and AI.

Registration:
https://www.playfulmedia.hk/2025/events/guest-lecture.html

🤩「不要錯過 最後兩天欣賞SIG Playful Media Showcase 2024！」「念凝 · 流匯：SIG Playful Media Showcase 2024」展覽即將結束，展期僅剩最後兩天至6月24日！展覽展示了數碼媒體、混...
22/06/2024

🤩「不要錯過 最後兩天欣賞SIG Playful Media Showcase 2024！」

「念凝 · 流匯：SIG Playful Media Showcase 2024」展覽即將結束，展期僅剩最後兩天至6月24日！展覽展示了數碼媒體、混合媒體、遊戲、動畫及互動裝置等作品，反映了創意媒體學院學生的創意和藝術實踐。抓緊機會，立即預約入場參觀！🎉

預約表格: https://forms.gle/uitZ6xMpub3sLgK28

🤩【Don’t miss the final two days of the SIG Playful Media Showcase 2024!】
The “Spirit Crescendo: Flow Reverberates - SIG Playful Media Showcase 2024” exhibition is ending, with only two days left until 24 June! The showcase features digital media, mixed media, games, animations, and interactive installations, reflecting the creative and artistic practices of SCM students. Seize this final opportunity and register for a visit now! 🥳

📌 Please book your visit one day in advance: https://forms.gle/uitZ6xMpub3sLgK28

【回顧 「念凝 · 流匯」開幕日精彩時刻】感謝各位來賓蒞臨第18屆 SIG Playful Media Showcase 2024 「念凝 · 流匯」開幕日！我們榮幸邀請到城大協理學務副校長(數碼學習）張澤松教授🎓、城大創意媒體學院院長Es...
16/06/2024

【回顧 「念凝 · 流匯」開幕日精彩時刻】

感謝各位來賓蒞臨第18屆 SIG Playful Media Showcase 2024 「念凝 · 流匯」開幕日！我們榮幸邀請到城大協理學務副校長(數碼學習）張澤松教授🎓、城大創意媒體學院院長Espen Aarseth教授📚、創意媒體理學士科主任朱克寧教授👨‍🏫、傑出校友蘇美芳小姐🌟以及數碼港知識及人才發展中心經理梁德明先生💼上台致詞並為參展藝術家頒發獎項🏆。

開幕典禮後，展覽製作人的導賞活動反應熱烈，製作人和藝術家們詳細介紹了作品的概念和製作過程，並分享了其中的創作理念。

[Review of the Highlights from the Opening Day of "Spirit Crescendo: Flow Reverberates"]

Thank you to all the guests who attended the 18th SIG Playful Media Showcase 2024 opening, "Spirit Crescendo: Flow Reverberates"! We are honoured to invite Prof. Ray Cheung, Associate Provost （Digital Learning), CityUHK🎓; Prof. Espen Aarseth, Dean of SCM, CityUHK📚; Prof. Kening Zhu, Major Leader of the BSc Programme👨‍🏫; distinguished alumni Ms. Tracy So🌟; and Mr. Terence Leung, Senior Manager of Cyberport Hong Kong💼, to give speeches and present awards to the participating artists🏆.

After the opening ceremony, the guided tours led by the exhibition producers received an enthusiastic response. The producers and artists provided detailed introductions to the concepts and production processes behind the works and shared the creative ideas that inspired them.

場地佈置正如火如荼，有勞每一位籌委的付出！😆Striving for the decoration of our showcase. Many thanks to the organizing committee members invol...
12/06/2024

場地佈置正如火如荼，有勞每一位籌委的付出！😆

Striving for the decoration of our showcase. Many thanks to the organizing committee members involved!

📅 展期：2024年6月14日至6月24日
📍 地點：九龍塘達康路十八號邵逸夫創意媒體中心三樓濤聲藝廊
時間： 11:00am - 7:00pm
費用全免，請於到訪前一天預約參觀
預約表格: https://forms.gle/uitZ6xMpub3sLgK28

活動詳情：

1.開幕典禮與策展人導賞：
日期：2024年6月14日（星期五）
時間： 2:00pm - 3:00pm
地點：香港九龍塘達康路18號邵逸夫創意媒體中心一樓多媒體劇場（M1060）
預約表格: https://forms.gle/uitZ6xMpub3sLgK28

2.開幕客席嘉賓講座：
日期：2024年6月14日（星期五）
l 客席嘉賓:Prof. Andrés Lucero, associate professor of interaction design (IxD) in the departments of Art & Media and Design at Aalto University in Finland
l 主題：Creating Delightful User Experience
l 時間：3:30pm - 4:30 pm
l 地點：香港九龍塘達康路18號邵逸夫創意媒體中心一樓放映院 (M1052)

3.開幕校友分享：
l 日期：2024年6月14日（星期五）
l 校友:麥影彤二(Mak2)
l 主題：Developing an Art Career
l 時間：4:45pm - 5:30pm
地點：香港九龍塘達康路18號邵逸夫創意媒體中心一樓放映院 (M1052)

講座與客席嘉賓詳情，請查看網頁（Bio link)。如有任何查詢，請電郵至[email protected]

#創意媒體
#藝術科技 #跨領域藝術

🎉歡迎參加「SIG Playful Media Showcase 2024」學生作品展覽！🎊探索創意媒體學院學生的藝術與創意科技實踐「Playful Media」學生作品展覽」是由香港城市大學創意媒體學院之特別興趣小組（Special In...
07/06/2024

🎉歡迎參加「SIG Playful Media Showcase 2024」學生作品展覽！🎊探索創意媒體學院學生的藝術與創意科技實踐

「Playful Media」學生作品展覽」是由香港城市大學創意媒體學院之特別興趣小組（Special Interest Group）學生籌委會籌辦的年度學生作品展覽。SIG創立於2005年，自首屆「Playful Media」展覽於 2007 年舉辦以來，至今已順利舉辦了十七屆展覽。「Playful Media 學生作品展覽」為創意媒體學院學生提供機會展出創意與藝術實踐，並向公眾展示新穎有趣的藝術科技，同時更希望與業界，大眾互相分享及交流創作理念，推廣「玩味」(Playful) 的概念。

✨第十八屆「Playful Media 2024」展覽以「念凝流匯」為主題，希望延續歷屆展覽的多樣、多變及無限可能的創作精神。將展示數碼媒體、混合媒體、遊戲、動畫及互動裝置等作品，反映出學生的跨領域藝術實踐。

SIG誠邀公眾及傳媒來臨「Playful Media 2024」的開幕典禮、客席嘉賓講座、校友分享、策展人導賞環節、參觀展覽，期待各位的來臨！

📅 展期：2024年6月14日至6月24日
📍 地點：香港九龍塘達康路十八號城大邵逸夫創意媒體中心三樓濤聲藝廊
時間： 11:00am - 7:00pm
費用全免，請於到訪前一天預約參觀
預約表格: https://forms.gle/uitZ6xMpub3sLgK28

活動詳情：

1.開幕典禮與策展人導賞：
日期：2024年6月14日（星期五）
時間： 2:00pm - 3:00pm
地點：城大邵逸夫創意媒體中心一樓多媒體劇場（M1060）
預約表格: https://forms.gle/uitZ6xMpub3sLgK28

2.開幕客席嘉賓講座：
日期：2024年6月14日（星期五）
l 客席嘉賓:Prof. Andrés Lucero, associate professor of interaction design (IxD) in the departments of Art & Media and Design at Aalto University in Finland
l 主題：Creating Delightful User Experience
l 時間：3:30pm - 4:30 pm
l 地點：城大邵逸夫創意媒體中心一樓放映院 (M1052)

3.開幕校友分享：
l 日期：2024年6月14日（星期五）
l 校友:麥影彤二(Mak2)
l 主題：Developing an Art Career
l 時間：4:45pm - 5:30pm
地點：城大邵逸夫創意媒體中心一樓放映院 (M1052)

講座與客席嘉賓詳情，請查看網頁 [email protected]" rel="ugc" target="_blank">www.playfulmedia.hk。如有任何查詢，請電郵至[email protected]

SIG Playful Media Showcase 2023已經完滿結束，感謝各位嘅蒞臨與支持🫶🫶我哋下年再見！🙋‍♀️The SIG Playful Media Showcase 2023 has successfully conclu...
26/06/2023

SIG Playful Media Showcase 2023已經完滿結束，感謝各位嘅蒞臨與支持🫶🫶

我哋下年再見！🙋‍♀️

The SIG Playful Media Showcase 2023 has successfully concluded. Thank you for your attendance and support. 🫶🫶

See you next year! 🙋‍♀️


#2023 #森機

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