London Home Fragrance Show

London Home Fragrance Show The UK’s leading home fragrance trade show for brands, retailers and suppliers. 9–10 July, Business Design Centre, London.

"From the second I walked in there was a buzz, there was an atmosphere and there was a community feel. I very much felt ...
10/09/2026

"From the second I walked in there was a buzz, there was an atmosphere and there was a community feel. I very much felt that I was part of something special."

Sue Marks, Editor, Progressive Gifts & Home

Thank you to every brand, buyer, speaker, partner and journalist who made the launch edition what it was. The home fragrance industry now has its own meeting place in London, and we're already planning how to make 2027 bigger and more useful for everyone in the room.

Register your interest and we'll keep you posted.
https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

#2027

"It delivered exactly what a growing brand needs: the right people, in the right room, at the right time."That's how one...
07/09/2026

"It delivered exactly what a growing brand needs: the right people, in the right room, at the right time."

That's how one founder summed up the first London Home Fragrance Show. The sessions that stood out for visitors? Candle legislation and sustainability, TikTok Shop as a growth channel, and what's really driving selection across retail.

If you missed it this year, register your interest for 2027 and you'll be first to hear when the dates and programme are confirmed.

https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

04/09/2026

A targeted show, great buyers and the chance to bring the home fragrance industry together.

Sarah Allard-Morgan, Managing Director from Millefiori Milano UK & Ireland joined us at the first London Home Fragrance Show and shared her experience of the event.

From major retailers and garden centres to independent and international buyers, the show created a dedicated space for the industry to meet, network and talk about what’s working across the category.

We’re now looking ahead to the London Home Fragrance Show 2027.

Interested in exhibiting or attending? Register your interest to be the first to hear more.

https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

03/09/2026

Looking back at the first ever London Home Fragrance Show.

1,800 industry professionals registered. 90 VIP buyers from key retail brands. 46 brands exhibiting from the UK and abroad, and 16 speakers across two days at the Business Design Centre.

Buyers from John Lewis, Blue Diamond and department stores nationwide came to source, alongside independent retailers and international buyers.

The UK home fragrance sector now has a show of its own. And 2027 is already taking shape.

Brands and suppliers: exhibitor enquiries are open now. https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

18/08/2026

For a US-based brand, being accessible in the UK matters, and the show made it possible.

Brittany Bell, Director of Fragrance and Education at Voluspa, shares how the team showcased their full collection in person, connected with VIPs, department stores and editors, and built valuable contacts to grow their UK presence.

Interested in exhibiting at the next edition? Register your interest now.
https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

10/08/2026

Amazing contacts, important leads, and a real route into the UK market.

Alexander Alvarez Bugna, Export Assistant, and Alexandra Marta, Sales Department, share what The London Home Fragrance Show delivered for Cerabella, from valuable new connections to conversations with names like Jo Malone and Marks and Spencer.

Interested in exhibiting at the next edition? Register your interest now - https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

Smaller show, bigger conversations."A lot of senior buyers attended the show which was fantastic. We have had some reall...
07/08/2026

Smaller show, bigger conversations.

"A lot of senior buyers attended the show which was fantastic. We have had some really positive conversations. It was great to be part of a smaller, more focused show which meant we were able to have more meaningful conversations."
Dharmesh Bhayani, Made by Zen

The first edition brought the right people into the room, and our exhibitors felt it. Brands are already asking about 2027.

Interested in exhibiting at the next edition? Register your interest now.

https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

06/08/2026

"It's where light bulb moments can happen. It's where collaborations can be born. It's where networking is really meaningful."

Ami Rabheru, Founder of Retail Huddle, on opening the show alongside Kate Woodhead, Head of Buying for Harrods Home Fragrance and Furniture, and why bringing a specific community together in one dedicated space matters so much for the industry.

This is what the show floor was built for. See you in 2027.

Register your interest - https://www.londonhomefragranceshow.com/londonhomefragranceshow/en/db.nsf/registration-next-edition?openform

Thinking about exhibiting next year?The London Home Fragrance Show is the only UK trade event built entirely around the ...
30/07/2026

Thinking about exhibiting next year?

The London Home Fragrance Show is the only UK trade event built entirely around the home fragrance supply chain, brands, distributors, buyers and retailers, in one place, at the Business Design Centre.

Early interest is already open, register now for 2027: londonhomefragranceshow.com/registration-next-edition

A few of the moments that made the first London Home Fragrance Show what it was.New product launches. Buyers meeting sup...
28/07/2026

A few of the moments that made the first London Home Fragrance Show what it was.

New product launches. Buyers meeting suppliers for the first time. A category that's growing fast finally getting its own stage in London.

Register your interest today for 2027: londonhomefragranceshow.com/registration-next-edition

Address

London

Website

Alerts

Be the first to know and let us send you an email when London Home Fragrance Show posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category