Moonji

22/05/2026

Why did I start a plant-based business?

Before Christmas, I had a call with a potential investor. He asked me something no one had ever asked me before.

“Would you consider making dairy ice creams?”

I’m so glad he did. Because it made me realise, without a shadow of a doubt, that I would never make a dairy ice cream.

And here’s why.

✨ Health

In Ayurveda, the cow is sacred. Dairy was considered one of the most nourishing foods on earth. But that was before industrialisation. Today, the majority of dairy cows are kept in conditions that would be unrecognisable to our ancestors. Hormones, antibiotics, confinement. The product looks the same. But it isn’t.

I believe food should nourish. So I made a decision to build something that could, without compromise.

🌿 The planet

We use oat milk as our base. And we’re proud of that choice.

Oat milk emits 70% less carbon than dairy per litre, and uses more than 90% less water. Choosing plant-based isn’t about perfection. It’s about making better choices where we can. And oats are a pretty beautiful place to start.

💛 Inclusivity

This one is personal. Moonji exists because I wanted to make something everyone could sit down and enjoy together. Dairy-free, gluten-free, refined sugar-free. Not “free from” as a consolation prize. Free from, and still extraordinary.

We are a plant-based business not because it’s a trend. But because it’s the right thing to make.

plantbasedliving dairyfreeicecream refinedsugarfree glutenfree moonji sustainablefood wellness

20/05/2026

.revolution.festival we can’t wait to be with you!
e.love will be managing our stall and bringing with him some delicious chai blondies that we will be selling with our ice creams 😍

We will be trading across the whole bank holiday 🍨 and we HEATWAVE ready 🤍

Who’s joining us? We can’t wait to see , our favourite artists that we discovered last year ✨

Hope to see some of your lovely faces there! 🫶

18/05/2026

Do you agree? 🧟‍♀️😳

15/05/2026

There are places in the world that feel alive in a way you can’t explain.

Glastonbury is one of them. Known as the heart chakra of the world, there’s a magic in the air that you can almost reach out and touch. The Chalice Well, one of the oldest holy wells in the UK, is a sanctuary where you can be still, go inward, and cast your dreams into the water.
We feel deeply at home here. The spirit of this place and the spirit of Moonji are not so different.

Rooted in something ancient. Made for moments of nourishment and wonder.

13/05/2026

Cardamom, the queen of spices 👑

In folklore, Cardamom was known as a powerful aphrodisiac, a sacred gift from deities for fertility, and a “seed of angels” used in, love potions, and protection magic 🪄

12/05/2026

What does ritual mean to you?

Creating a ritual around routine is how you infuse intention into what you do.

It is the pause before the first sip of chai. The slow stir of golden milk. The moment you choose to nourish yourself, not out of habit, but out of love.

At Moonji, ritual is woven into everything we make. Each flavour is an invitation to slow down, to savour, to return to yourself.

🤍

11/05/2026

Unlike other ice creams brands, we care about your gut health 💫

That’s why all our ice creams are infused with digestive spices, prebiotic chicory root and plant-based ingredients which are known to be easier to digest compared to regular diary milk.

Ice creams that feels as good as it tastes 🤍

11/05/2026

🥭💛

wearemoonji

08/05/2026

08/05/2026

🥭✨MANGO SEASON 🥭✨

The season returns, bringing with it a deep sense of nostalgia & warmth.

In Ayurveda, mango is the king of fruits. Sweet, grounding, full of life.

We fold that golden ripeness into every scoop of our Mango Lassi flavour. Our ice cream is made for this moment. Luscious, golden, alive with the taste of the season 💛

wearemoonji