An up-cycle project for Greenpeace proposes an alternative destination to land fill for the abandoned tents, wellies and hardware at the end of every Glastonbury festival. Although there are re-cycling systems in place for rubbish such as food packaging, cans and bottles, a throw-away mentality has developed in festival-goers where thousands of tents and other reusable items such as wellies also
get left behind every year. Resident artist and active environmental campaigner, Kurt Jackson, recognised the need for a solution to this problem. By combining his personal relationship with the festival and support for Greenpeace with an awareness of new innovative designers in the UK, Kurt has organised a project to attack the issue through art and design. The Glastonbury waste for Greenpeace project proposes an alternative destination to land fill for these materials. Tent fabric, poles and hardware and wellie plastics and rubber are high performance and hard wearing materials with great potential for a longer, more purposeful lifespan. These abandoned materials can be salvaged, deconstructed and re-constructed into contemporary products inspired by the festival lifestyle. The products would be effective solutions to the problems festival-goers have with weather, comfort and security. The profit from this line of products will be donated to Greenpeace to help fund their on-going environmental campaigns. This proposal explains who is involved, product ideas, the target market, production and distribution and marketing and advertising strategies.
