08/12/2025
We wanted to take a moment to share something openly, because a few people have commented on the price of Bake Like A Boss at Christmas and we think honesty is always the best route.
This book was not produced by a big publisher with a warehouse full of printers, a marketing department and a national distribution team. We did not have huge budgets, teams of designers or a factory that could print thousands of copies at once.
This book was created by twenty-three home bakers from around the UK. Bakers who have spent years learning, testing, perfecting and crafting their recipes. People who bake after the school run, after their shift at work, after their kids are in bed. People who have poured their lived experience, their knowledge and their stories into something completely unique.
There is nothing else like this on the market. It is not a celebrity recipe book or a mass-produced supermarket release. It is a collection that empowers home bakers and gives them a platform they have never had before. A book built with intention, care and a whole lot of heart.
And like everything in life, there are different customers for different products.
Some people shop at Aldi, others go to Waitrose.
Some drive a Porsche, some drive a Ford Focus.
Both brilliant. Both valid. Just different.
The price reflects the real work behind this project.
The years of practice.
The testing.
The ingredients.
The learning.
The creativity.
The photography.
The design.
The time away from families and businesses is spent bringing something special into the world.
For those who have bought the book, supported our bakers and shared the excitement, we cannot thank you enough. You have helped create something that showcases home baking in a way that has never been done before.
For anyone still deciding, we hope this helps you understand what sits behind the price and why this book means so much to so many.
We are proud of it.
We stand by it.
We are incredibly grateful for everyone who has welcomed it into their kitchens.
