Fragrances of the World

Name: Fragrances of the World
Address: Sydney, NSW, AU
Telephone: 61 2 9546 2951

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Fragrances of the World

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Michael Edwards, the perfume experts' expert, brings you Fragrances of the World. The fragrance industry reference is comprehensive, accurate and impartial.

• Book - The Fragrance Bible available on our website
• Online fragrance database available by subscription

25/05/2026

Good hunting, old friend, in the fields of perfume. We shall not see your like again. I salute you, Olivier.

Michael Edwards

13/05/2026

Last week and hosted a launch for Strange Heavens Out of the Blue, the new addition to Christian’s Addictive Arts Collection. Collaborating with visual artist and perfumers from the fragrance is a Woody Amber scent with a fresh white floral note. Clayton from our evaluation team was there and commented “we are seeing the ongoing importance of gourmand notes in perfumery and in particular, luxury and niche fragrance brands continue pushing the boundaries on projection and long lastingness. I like the playful structure of this perfume and its ability to have a yummy, addictive quality without being over-reliant on traditional gourmand notes.” Event: images:

06/05/2026

Michael and Margaret have returned home after a busy schedule of meetings in New York City, one of the world’s perfumery capitals. In addition to attending TFF 2026 Awards Luncheon where Michael was awarded the first Game Changer Award, Michael and Margaret met with a diverse range of fragrance creators and brands, from innovative indie brand creators to industry leaders in fragrance development such as , , , , L’Oreal, Cipriani, and brands Ralph Lauren and . Their meetings covered the spectrum of the industry. Reflecting on her time in New York City, Margaret says, “The energy of the city was vibrant and thriving, and the experience offered a valuable perspective on emerging trends, innovation, and the evolving landscape of the industry. It also reinforced the importance of our role and the unique value we bring to the broader perfume ecosystem. I was inspired by the conversations Michael and I had.”

Michael remains in Paris for the northern Springtime and he will be attending in Milan with his evaluation team. The team looks forward to seeing you there.

01/05/2026

Thank you to April Long and the for a delightful article and interview with Michael Edwards in the latest edition of Accords. Michael was honoured to receive the first TFF Game Changer Award last month in New York City. Master Perfumer Carlos Benaïm presented the award saying Michael’s “insights come from decades of research, experience, and unwavering dedication. His books are a living archive of our olfactory heritage. They honour the art of perfumery, the perfumers themselves, and the moments in the creative process that shape fragrance as we know it.”

Photo credit: Regina Fleming Photography

Full interview link in our bio.

20/04/2026

If Paris Perfume Week is any indication for the year ahead, 2026 is going to be busy! This third event moved to the city’s Palais Brongniart, a significantly bigger space compared to previous Perfume Weeks.

11,500 individuals visited this year’s sold-out Perfume Week, a testament to the continually growing market and consumer interest in niche perfumery.

Retail buyers and distributors, journalists and content creators, key opinion leaders and industry experts attended from all parts of the world. Michael Edwards attended with Clayton Ilolahia, Danu Seith-Fyr and Karin Marin who visited the exhibitor stands to update Fragrances of the World’s database. Clayton, who has attended every Paris Perfume Week said, “You really got the sense that Paris is the beating heart of the industry. Everyone was there. It was the event you didn’t want to miss.” 180 exhibitors and industry partners, 50 conferences, 5 exhibition spaces contributed to the program.

The Colors, a consulting firm that specialises in the multicultural beauty market had a pavilion dedicated to diverse perfume brands coming from the Comoros Islands, Ghana and the USA. “There was a real sense of diversity in the assortment of exhibitors. The public who attended the event were also very diverse in terms of age, gender and ethnicity,” said Clayton. Similar to last year, Nez will host the Asia Perfume Show on 24-25 September at the Bastille Design Centre, once again spotlighting brands from China and across Asia.

Behind the Scent was a new feature of this year’s event. Designed as the first forum dedicated to careers and training in perfumery, this new initiative, supported by L’Oréal Group, brought together around twenty partners – oil houses, schools, manufacturers, and designers which showcased the various professions and learning pathways within our industry.

This year’s Perfume Week was the first time Paris has hosted a fragrance event of this size. More than a trade show, it was an example of French patrimony for its perfumery savoir-faire.

17/04/2026

Today in New York City, Michael Edwards was honoured to be presented with The Fragrance Foundation’s prestigious Game Changer Award.

“Created to celebrate an individual’s work that has made an impact on the fragrance industry through innovation and creativity, Michael Edwards embodies the essence of a Game Changer. With a career spanning more than forty years, Michael has matched over 60,000 global fragrances to scent families in creating a database for consumers to understand and experience fragrance. Creating a foundation for fragrance set against a cultural and historical context, Michael’s work has changed the trajectory of the fragrance industry worldwide.” - The Fragrance Foundation

“Perfume is difficult to sell. It’s liquid emotion with no common language. Over 40 years ago, I had an idea. It would make life so much easier if we could find out the fragrance family a customer liked, but there was no guide, so I made one. Along the way, so many of you helped me. Perfumers and evaluators briefed me, and out of those conversations came the inspiration for Perfume Legends and American Legends. I paid homage to their genius in those books. Today, I want to dedicate this award to my unsung heroes, to Jo, my wife, who for more than 50 years has encouraged my work; to my team and especially to Margaret Khoury, my colleague of 36 years.” – Michael Edwards.

The Fragrances of the World team congratulates Michael for being honoured by the Fragrance Foundation with this prestigious award and for his ongoing leadership and vision.

09/04/2026

Day One of Paris Perfume Week perfumeweek

08/04/2026

On the eve of Paris Perfume Week, Michael Edwards attended the Paris event for PARFUMS DUSITA ‘s newest fragrance, Light of Bangkok, created in collaboration with Mandarin Oriental Hotels. Coincidentally Michael recently came back to Paris from Bangkok. Next week he goes to New York. But for now, Michael and his evaluation team will be attending perfumeweek . We hope to see you there!

16/03/2026

Founded in 2012, the Turkish perfume house .official has always been one of our evaluation team’s favourite meetings at shows like Esxence, Pitti Fragranze and Cannes TFWA. This time the brand came to Australia, with a press dinner hosted by the brand and its Australian distributor . Showcasing Meant To Be Seen, the latest perfume created with perfumer , it is a soft floral, woody scent with an overdose of orris butter and musks.

10/03/2026

The Fragrance Wheel, created by Michael Edwards in 1992, consists of 4 primary fragrance groups: Woody, Floral, Amber and Fresh. Within the groups are 14 Fragrance Families. For the novice, these families typically hold the key to their likes and dislikes. For more advanced explorers of the Fragrance Wheel, notes and sub-notes provide a more detailed classification.

Michael Edwards’ team of evaluators use this system to classify all the fragrances being added to our database of over 60,000 fragrances. This provides a unique vantage point for identifying emerging trends. We asked the team for their insights on any of the 14 Fragrance Families that are currently heating up.

“The Soft Floral family is one that I’m noticing movement in. Powdery, aldehydic, and nostalgic, but with a refreshed twist. We’re seeing almond and other gourmand notes show up alongside sheer florals, lifted by aldehydes and metallic or mineral notes. Musk also features; used not just functionally but expressively. The pursuit of individuality in scent, something that feels intimately personal on the skin, or the effect of “cosiness” may be driving this trend, but these soft and enduring compositions also offer something relatively novel; longevity with subtlety.” - Erica Moore, Head of Evaluation.

“Niche perfumery is often looking to find gaps between families that haven’t been explored previously, or combinations of families and sub-notes that are less common. A decade ago, big fruity notes were the domain of mass and lifestyle fragrances. Now we see this explosion of fruitiness in niche, with mango, passionfruit and even banana becoming trendy. Perhaps less visible, but still interesting to me, is an increase I am seeing in Water fragrances. For the past few years, I’ve seen a growing number of Woody fragrances with marine or water accents, but classic Water fragrances were still vaulted in the 1990s. I’m seeing a renaissance in Water fragrances with less reliance on classic molecules like Calone. Instead, these new fragrances have a saltier, mineral take on fresh and breezy marine scents.” – Clayton Ilolahia, Evaluation and Communications Manager.

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61 2 9546 2951

Website

http://www.fragrancesoftheworld.com/

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