Fragrances of the World

Name: Fragrances of the World
Address: Sydney, NSW, AU
Telephone: 61 2 9546 2951

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Fragrances of the World

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Michael Edwards, the perfume experts' expert, brings you Fragrances of the World. The fragrance industry reference is comprehensive, accurate and impartial.

• Book - The Fragrance Bible available on our website
• Online fragrance database available by subscription

16/09/2026

It’s always a privilege for our team to attend Pitti Fragranze, to discover new launches, reconnect with the global fragrance community, and experience the creativity and ideas shaping the next chapter of perfumery. This year, Clayton and Danu attended the 24th edition of the event in Florence, where over 290 brands from around the world exhibited their collections and novelties.

“There is great momentum in the world of fragrances. This does not mean, however, that selecting brands has become any easier. In our vision, Pitti Fragranze is and must continue to be an experience of discovery, research, and depth. An event during which to foster encounters between exhibitors and international buyers, while also spreading olfactory culture through the voices of the sector’s key protagonists,” comments Ivano Cauli, CEO of Pitti Immagine.

Consistent with the city’s reputation for artisanal excellence forged during the Renaissance, Florence came alive with scented events at Pitti Fragranze and around the city. AquaFlor held an immersive event for its new launches; Lorenzo Villoresi hosted press and friends of the house at their atelier to celebrate Vol d’Abaris, the first launch signed by Alessandro Villoresi, perfumer and son of the founder.

Pitti once again delivered an inspiring series of talks and exhibitions, with some brands showing for the first time. Our evaluators noted the continued presence of gourmand fragrances as a trend and the popularity of brands that came to Florence from afar, notably Korea, India and Africa. Cura, the delicate corolla of the iris flower, was the guiding theme of this year’s Pitti, and the team saw modern as well as nostalgic interpretations of classic flowers of perfumery such as the rose and iris.

Grazie mille to all the brands who spent time with us to showcase their work.

27/07/2026

Michael Edwards and his Fragrances of the World team have seen and tracked the rise of niche perfumery since its inception. We’ve seen the brands that have contributed to the success of niche, and last week we were honoured to celebrate 10 years of BDK Parfums with the house’s founder, David Benedek , who was visiting from Paris. David and his team marked this 10-year anniversary in Sydney, hosting a press event with Agence de Parfum | Distributor for the new Collection Studio. Their partnership has helped to make BDK one of Australasia’s most sought-after niche perfume brands. The new Collection Studio trio of Absolu de Parfum focus on the Woody olfactive family and draw inspiration from David’s longtime interest in fashion. Event PR Élysée Collective Event the bespoke boys Images J a k e S c e v o l a

16/07/2026

We’ve all heard the story of how Guerlain’s masterpiece, Jicky was a catalyst for modern perfumery at the end of the 19th century in France but did you know that Colgate, the company most of us associate with oral hygiene, had a perfume catalogue of over 600 perfumes by the year 1906. Last night Michael Edwards spoke about this history and more on ABC Radio National . A link to his interview is in our bio.

02/07/2026

Last week Trudon 1643 and Agence de Parfum | Distributor hosted dinner for press and friends of Trudon, the remarkable brand with a history that harks back to the Palace of Versailles. The occasion: a celebration of its newest fragrance, Carmen. Almost 20 years since she created the scent for the Ernesto candle, perfumer has developed the scent into a wearable parfum. The launch also embodies the work of the house’s new Creative Director, Hugo Ferroux. Charged with the task of honouring Trudon’s centuries-old heritage rather than changing what’s already working well, we expect an evolution over a French revolution that is slow and measured. Aurélien Lefevre and Mathilde Corbin from Trudon attended the dinner from Paris to introduce the new fragrance, which drew its name from the opera, Carmen. Trudon 1643 Élysée Collective 📷 J a k e S c e v o l a

11/06/2026

What a pleasure it was for Michael Edwards to speak at this year’s Esxence - The Art Perfumery Event in Milan, last week. To see industry friends such as Lorenzo Villoresi Firenze and Thomas Fontaine and the team at L'Osmothèque and in his Q&A with Karen Marin to also remember friends and colleagues from the past. Congratulations to Silvio Levy and his team on another successful edition.

25/05/2026

Good hunting, old friend, in the fields of perfume. We shall not see your like again. I salute you, Olivier.

Michael Edwards

13/05/2026

Last week and hosted a launch for Strange Heavens Out of the Blue, the new addition to Christian’s Addictive Arts Collection. Collaborating with visual artist and perfumers from the fragrance is a Woody Amber scent with a fresh white floral note. Clayton from our evaluation team was there and commented “we are seeing the ongoing importance of gourmand notes in perfumery and in particular, luxury and niche fragrance brands continue pushing the boundaries on projection and long lastingness. I like the playful structure of this perfume and its ability to have a yummy, addictive quality without being over-reliant on traditional gourmand notes.” Event: images:

06/05/2026

Michael and Margaret have returned home after a busy schedule of meetings in New York City, one of the world’s perfumery capitals. In addition to attending TFF 2026 Awards Luncheon where Michael was awarded the first Game Changer Award, Michael and Margaret met with a diverse range of fragrance creators and brands, from innovative indie brand creators to industry leaders in fragrance development such as , , , , L’Oreal, Cipriani, and brands Ralph Lauren and . Their meetings covered the spectrum of the industry. Reflecting on her time in New York City, Margaret says, “The energy of the city was vibrant and thriving, and the experience offered a valuable perspective on emerging trends, innovation, and the evolving landscape of the industry. It also reinforced the importance of our role and the unique value we bring to the broader perfume ecosystem. I was inspired by the conversations Michael and I had.”

Michael remains in Paris for the northern Springtime and he will be attending in Milan with his evaluation team. The team looks forward to seeing you there.

01/05/2026

Thank you to April Long and the for a delightful article and interview with Michael Edwards in the latest edition of Accords. Michael was honoured to receive the first TFF Game Changer Award last month in New York City. Master Perfumer Carlos Benaïm presented the award saying Michael’s “insights come from decades of research, experience, and unwavering dedication. His books are a living archive of our olfactory heritage. They honour the art of perfumery, the perfumers themselves, and the moments in the creative process that shape fragrance as we know it.”

Photo credit: Regina Fleming Photography

Full interview link in our bio.

20/04/2026

If Paris Perfume Week is any indication for the year ahead, 2026 is going to be busy! This third event moved to the city’s Palais Brongniart, a significantly bigger space compared to previous Perfume Weeks.

11,500 individuals visited this year’s sold-out Perfume Week, a testament to the continually growing market and consumer interest in niche perfumery.

Retail buyers and distributors, journalists and content creators, key opinion leaders and industry experts attended from all parts of the world. Michael Edwards attended with Clayton Ilolahia, Danu Seith-Fyr and Karin Marin who visited the exhibitor stands to update Fragrances of the World’s database. Clayton, who has attended every Paris Perfume Week said, “You really got the sense that Paris is the beating heart of the industry. Everyone was there. It was the event you didn’t want to miss.” 180 exhibitors and industry partners, 50 conferences, 5 exhibition spaces contributed to the program.

The Colors, a consulting firm that specialises in the multicultural beauty market had a pavilion dedicated to diverse perfume brands coming from the Comoros Islands, Ghana and the USA. “There was a real sense of diversity in the assortment of exhibitors. The public who attended the event were also very diverse in terms of age, gender and ethnicity,” said Clayton. Similar to last year, Nez will host the Asia Perfume Show on 24-25 September at the Bastille Design Centre, once again spotlighting brands from China and across Asia.

Behind the Scent was a new feature of this year’s event. Designed as the first forum dedicated to careers and training in perfumery, this new initiative, supported by L’Oréal Group, brought together around twenty partners – oil houses, schools, manufacturers, and designers which showcased the various professions and learning pathways within our industry.

This year’s Perfume Week was the first time Paris has hosted a fragrance event of this size. More than a trade show, it was an example of French patrimony for its perfumery savoir-faire.

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61 2 9546 2951

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http://www.fragrancesoftheworld.com/

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