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Monday 10:00 - 19:00 Tuesday 10:00 - 19:00 Wednesday 10:00 - 19:00 Thursday 10:00 - 19:00 Friday 10:00 - 19:00

https://retailrebootsummit.com/

Retail Reboot Summit, Office 701, Publishing Pavillion, Dubai Production City, Dubai (2026)

10/04/2026

Rebuilding Brand in a Reset Retail World
Retail has changed a lot.

More channels
More choice
More speed
More noise

And because of that, customers are changing too.
They switch faster
They explore more
They don’t stay loyal by default anymore

So the real question is
Why do they still come back?

This closing conversation brought everything back to that.
Not campaigns
Not discounts

But trust
and loyalty

A few honest takeaways from the discussion:
• It starts with relevance
If the product doesn’t fit the customer’s life
nothing else really works
• Loyalty is harder than it used to be
There are too many options
and customers aren’t afraid to try them
• Personalisation is a fine line
Done right, it feels helpful
Done wrong, it feels intrusive
• The real experience happens after the purchase
How you handle returns, issues, or questions
that’s what people remember
• Brands need to feel human
Purpose, personality, consistency
that’s what builds connection over time
• Community matters more than ever
It’s not always about selling
it’s about making customers feel like they belong

One thing came through very clearly
You can’t expect loyalty anymore

You have to earn it
again and again

Because at the end of the day
The most important metric isn’t just sales
It’s trust

Panelists
Ashraf H., Head of Brand & Growth, FiLLi Cafe
Anup Kondakundi, Vice President – Marketing Strategy & Brand Transformation, Ajmal Perfumes
Anamika Priyadarshi, General Manager – Marketing, Jawhara Jewellery
Pooja Naik, Head of Marketing & PR, Nando's UAE
Lama Nasser, Head of Marketing & CRM, Alyasra Fashion

Moderator
Akshay Jayaprakasan, Associate Partner at Redseer Middle East

📺 Watch the full session here: https://youtu.be/xOiCAujk9Yw

10/04/2026

In this keynote, Robin Uthappa brought the conversation back to something we don’t talk about enough, the human side of performance.

Because while systems, AI, and tech are evolving every day,
the real question is, are we evolving how we make decisions?

He shared a simple but powerful idea,
high performance isn’t about urgency, it’s about clarity.

Not reacting faster.
But thinking better.

Not just being busy.
But being aligned.

From high pressure moments on the field to leadership in business, one thing stood out, when people are aligned, decisions get stronger, teams perform better, and outcomes feel more intentional.

And in a world driven by AI, one reminder stood clear,
Technology should support us, not replace us.

Because at the end of the day,
retail isn’t just built on systems.

It’s built on people.

📺 Watch the full session here: https://youtu.be/wqXejiKeH6I

09/04/2026

Where Sustainability Meets Smart Efficiency
Sustainability used to feel like something separate.

A side initiative
A long-term goal
Something brands talked about

But not always something they did every day
That’s what’s changing now
This conversation made it clear that sustainability is no longer outside the business
It’s becoming part of how the business actually runs

From operations
to sourcing
to the way products are made and moved

A few simple takeaways from the discussion:
• It has to be built in, not added on
Sustainability works when it’s part of daily decisions
not just a campaign or message

• Doing better often means working smarter
Less waste
better planning
more efficient systems
and that naturally improves the bottom line too

• It takes everyone to make it work
Brands, suppliers, partners, even customers
progress only happens when everyone moves together

• People still need clarity
There’s interest
but also confusion
and that gap needs education

• Circular is becoming practical
Resale, reuse, recycling
these are starting to make real business sense

• Sometimes, it’s about doing less but doing it better
Fewer products
better quality
more thoughtful choices

One thing really stood out
Sustainability doesn’t have to slow things down
In many cases, it actually makes businesses run better

More focused
More efficient
More future-ready

And over time
That’s where the real advantage comes from

Panelists
Parul Khanna, Marketing Director, Grandiose & Grandiose Catering
Thomas Prom, Regional Head of IT, Digital & Sustainability, Virgin Megastore MENA
Annie Stacey, Founder & CEO, Reloved
Araceli Gallego, Co-founder, Goshopia

Moderator
Anurima Das, Executive Editor, IMAGES RetailME

📺 Watch the full session here: https://youtu.be/-Jry66-izFg

09/04/2026

When Product Becomes the Experience Layer
At its core, the product used to be simple.

You make it.
You stock it.
You sell it.

But today, that’s not how customers experience it anymore.
This panel unpacked how product has quietly shifted
from being an item to becoming the entire experience.

Because now everything customers see, search, trust and choose is quietly being shaped behind the scenes.
And most of the time, they don’t even notice it.

A few real takeaways from the conversation:
• More choice doesn’t mean better decisions
Too many options overwhelm people
What customers really want is guidance, not endless scrolling
• Discovery is now guided, not manual
Search, trends, and behaviour are working together
to narrow down choices faster and smarter
• AI isn’t the experience, it enables it
Customers don’t think about AI
They just feel that things are easier, quicker, more relevant
• Consistency matters more than ever
Online, in-store, app, it all needs to feel connected
One product logic, everywhere
• Speed is part of the experience
From finding a product to making a decision
the shorter the journey, the better it feels
• Trust is the real differentiator
Relevance works only when it feels right
The moment it feels forced, it breaks

The goal is no longer to show more products
It’s to show the right products
at the right moment
in the right way

Because today’s real advantage isn’t just what you offer, it's how easy and reassuring you make it feel for people to choose.

Panelists
Bappaditya Banerjee, Director – Business Transformation, BFL Group
Jennifer Cohen Solal, CEO & Co-founder, HUSHDAY
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Kimberley Roditi, Vice President – Product Management & Design (Omnichannel), Chalhoub Group
Matt Gregory, Senior Director – Strategy, Dubizzle Group
Moderator
Léa Monnet, Director – Deals Strategy & Operations, PwC Middle East

📺 Watch the full session here: https://youtu.be/FsUkDzBpo38

03/04/2026

Where Omnichannel Meets Instant Gratification

You might discover something on social,
check it on a website,
visit a store…
and still complete the purchase somewhere else.

All within the same day. Sometimes the same hour.
That’s what this session really got into —
how messy and real the customer journey has become.

And why brands need to stop thinking in “channels”
and start thinking in experiences.

A few things that really stood out:
• Friction hasn’t disappeared — it’s just shifted
It’s not always the tech.
A lot of the time, it’s internal — teams not aligned, systems not talking.
And somehow… the customer still feels it.

• Fast is good. Right is better
Speed matters, yes.
But if the item isn’t available or the info isn’t accurate, nothing else matters.

• Consistency is the real game
Customers don’t care if it’s online or in-store.
They just expect the same price, same experience, same promise everywhere.

• People decide before checkout now
By the time they reach the cart, the decision is already made.
The real influence happens earlier — across content, stores, conversations.

• Trust > convenience
Especially in categories like grocery, healthcare, baby products —
if there’s even a little hesitation, the journey stops.

• Tech helps, but it doesn’t replace the experience
AI, automation, all of it — great tools.
But they only work if the overall journey actually makes sense.

In the end, omnichannel isn’t about being everywhere.
It’s about making everything feel… easy.

Because that’s what customers remember —
not the channel, but how smooth it all felt.

Panelists
Mohammad Khateeb, E-commerce & Marketing Lead, Emirates Cooperative Society
Akshay Rao, Vice President & Head E-Commerce, Babyshop - Landmark Group
Ankit Tanna, Head of eCommerce, Sacoor Brothers
Aaryan Kapur, Group Head - Digital Marketing for Aster DM Healthcare
Pamela Lilburne Opie, CEO and Founder, Linen Obsession Textile Trading LLC

Moderator
Moaz Alkazzaz معاذ القزاز, Multi-Industry Retail Expert and Advisory Board Member

📺 Watch the full session here: https://youtu.be/e31DFWrXMko

02/04/2026

Behind the Shelves: Tech That Runs Retail

When we talk about retail, we usually talk about what’s visible —
the stores, the shelves, the experience.

But the real story?
It’s everything happening behind the scenes.

This session focused on the part of retail most people never see —
the systems, decisions, and technologies that quietly keep everything running.

And one thing became very clear:
Retail today isn’t just about selling better.
It’s about operating smarter.

Some key takeaways from the conversation:
• Data sounds simple… but it isn’t
Everyone has data. Very few are actually using it well.
The real challenge is making it clean, connected, and useful.

• AI isn’t the starting point
You don’t “add AI” and expect results.
You start with a problem — then find the right way to solve it.

• Small improvements = big impact
Better forecasting, smarter staffing, reducing waste —
these aren’t flashy, but they directly improve profitability.

• People still matter the most
You can build the best systems, but if teams don’t use them, nothing changes.
Adoption is where most efforts succeed or fail.

• Tech supports decisions — it doesn’t replace them
The best results come when data and human instincts work together.

At the end of the day, customers only see the final experience.
But what really sets brands apart is how well everything works behind it.
Because in retail, ex*****on is everything.
And today, ex*****on runs on connected systems.

Panelists
Mohammed Eldaly, Executive Director of Retail, Kafak International Company
Adam Docrat, Head of Information Technology – GCC, Chemist Warehouse
Mohamed El Fakharany, Chief Operating Officer, Barns
Schalk Vorster, Senior Director, MRI Software
Vishal Kapil, Group Chief Technology & Information Officer, MAIR Group

Moderator
Nancy Nese Ozbek, General Manager, Sharaf Group

📺 Watch the full panel here: https://youtu.be/P76ExPwVSdM

02/04/2026

What’s a retail business’s worst nightmare — and how do you prevent it?

It’s rarely one big moment.
It’s the small gaps that build up over time.

Systems not talking.
Teams not seeing the same picture.
One disruption… and suddenly everything feels messy.

That’s where things start to break.
In this keynote, Misbah Al Khadem from Odoo talked about something simple but powerful — resilience isn’t something you fix later, it’s something you build from the start.

When your systems are connected and your operations are clear, you don’t panic when something goes wrong.
You adapt. You move. You stay in control.

Because strong retail businesses don’t avoid disruption —
they’re just better prepared for it.

📺 Watch the full keynote here: https://youtu.be/unb2EP2kn70

27/03/2026

🚀

For a long time, e-commerce growth followed a familiar formula:

More traffic.
More ads.
More campaigns.

But that playbook is clearly evolving.
At Retail Reboot Summit 2026, Adriano Silva from VTEX shared a powerful perspective:

Growth today is no longer driven by what happens outside.
It’s defined by what happens inside the engine.

From platform intelligence to data flow and ex*****on speed —
the focus has shifted to building stronger, smarter systems.

AI plays a key role in this transformation.
Not as hype.
Not as a layer on top.

But as practical intelligence embedded into everyday operations.

One of the most interesting takeaways:
As AI continues to evolve, the importance of the human touch becomes even more critical.

Some key shifts highlighted during the session:
• Growth is becoming operational, not just marketing-led
• Mobile-first is now essential
• Live shopping remains an untapped opportunity in the region
• Marketplace models (B2C & B2B) are scaling drivers
• Strong commerce architecture enables sustainable growth

The message is clear:
E-commerce doesn’t need more noise.
It needs better systems, better decisions, and better ex*****on.

📺 Watch the full session here: https://youtu.be/zmm_GvzDb9s

26/03/2026

Growth looks great on slides.
Clean charts. Hockey-stick curves. Big numbers.
But behind the scenes, it’s rarely that simple.

At Retail Reboot Summit 2026, the fireside chat “Scaling Retail Without Breaking the Brand” brought together Karan Kundwani (Head of Finance, Styli – Landmark Group) and Sefik Bagdadioglu (Chief Growth Officer, Mumzworld.com), moderated by Anand Padmanabhan, Senior Key Account Manager, Zebra Technologies, for a candid look at what growth really demands.

One thing stood out immediately — growth isn’t just about acceleration. It’s about control.

In a market driven by discounts and constant comparison, the conversation quickly moved beyond acquisition. Because customers don’t stay for discounts alone. They stay for consistency — the right product, delivered fast, with a seamless experience.

Another powerful perspective was on trust. Not as a “nice to have,” but as a non-negotiable foundation. Especially in categories like mom & baby, where every interaction builds — or breaks — long-term relationships. Growth, in that sense, isn’t a trade-off with trust. It’s built on it.

The discussion also unpacked one of the toughest realities leaders face:
the tension between speed and discipline.

Scaling fast is easy when you lean into discounts and short-term spikes.
But the real question is — are you building sustainable value, or borrowing from future trust?

From rethinking metrics beyond GMV to focusing on unit economics and lifetime value, the conversation made it clear:
What you measure shapes how you grow.

Technology came up too — not as hype, but as enablement.
Whether it’s using data to understand customer behavior better or exploring AI to simplify the shopping journey, the focus remained the same:

Does it actually improve the customer experience?
The biggest takeaway?

Scaling isn’t the hard part.
Scaling responsibly is.

A grounded and honest discussion on what it really takes to grow in today’s retail landscape — without losing what made the brand work in the first place.

📺 Watch the full session here: https://youtu.be/oGkOh03KY18

24/03/2026

The problem isn’t data anymore.
It’s knowing what to do with it when it matters.

At , this panel explores a shift many retailers are experiencing.

For years, the focus has been on collecting data—
building dashboards, creating reports, and investing in infrastructure.

But that is no longer the challenge.

The real question is:
how do you turn data into decisions in the moment it actually matters?

Because in retail, timing changes everything.

What stands out in the discussion is how expectations are evolving on the ground.
Store teams no longer want to wait for reports. They want to know what is happening in real time, what needs attention, and how to act while the customer is still in-store.

And that is where the real shift is happening—
from looking back at data to acting on it in real time.
AI plays a role in this change, but not in the way it’s often described.
It isn’t just about intelligence. It’s about enabling a continuous loop—
data, recommendation, action, and learning—
happening faster and improving each time.

At the same time, there is a clear reminder that speed alone isn’t enough.

Because if the data isn’t reliable, or if systems don’t align, decisions become inconsistent. And when personalisation goes too far, trust starts to break.

So even as technology evolves, the foundation remains the same—
strong data governance, clean systems, and respect for the customer.

And importantly, human judgment still plays a critical role.

Not just instinct,
but experience, context, and accountability in making the final call.

The biggest takeaway?
The retailers who will win are not the ones with the most data.

They are the ones who can turn it into action—
faster, smarter, and with more confidence.

Panelists
Shaik Maqbool, 𝐂𝐡𝐢𝐞𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, Aljazera Markets
Umesh Chopra, 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, Sharjah Coop
Kamal S., 𝐂𝐡𝐢𝐞𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, GMG
Arunachalam A.P, 𝐂𝐡𝐢𝐞𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, Choithrams
Sasthi Sarma

Moderator
Abhishek Rajput, 𝐒𝐞𝐧𝐢𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, Redseer Middle East

18/03/2026

The problem isn’t reaching customers anymore.
It’s staying relevant after the first impression.

At , this panel explored a question many brands are quietly struggling with today:

How do you stay relevant when your customer is already overwhelmed?

Because the reality is — people are constantly being hit with messages. Ads, notifications, emails, offers… all day, every day. And after a point, it doesn’t feel like engagement anymore.

It just feels like noise.
And when everything becomes noise, even good messages get ignored.

What stood out in this discussion was a clear shift in thinking.
Brands are starting to step back. To slow down. To rethink how they show up.

Instead of asking “How do we reach more people?”
the better question is becoming “How do we matter to the people we reach?”

That means fewer messages, but more meaningful ones.
Better timing. More relevance. More intention behind every interaction.

Personalisation still plays a role, but only when it feels natural and respectful, not forced or intrusive.

And loyalty? It’s no longer built through points or constant offers.
It’s built through experiences people actually remember, moments that feel genuine, and brands that stay consistent over time.

The biggest takeaway?
In a world where everyone is competing for attention,
the brands that win are not the loudest.
They’re the ones that feel the most real.

Panelists
Dana Chammas, Marketing Director, Tigrus Restaurant Holding
Anton Nykyforov, Marketing Director, 𝐃𝐨𝐝𝐨 𝐏𝐢𝐳𝐳𝐚 𝐔𝐀𝐄 - Dodo Brands
Nikola Djordjevic, Deputy General Manager – Marketing, ASICS
Simon Ritchie, Marketing Director, EATX
Karim Chikh, Digital Marketing Manager, Kling Trading LLC (LOJEL)

Moderator
Nader Amiri, General Partner, Homegrown Ventures

📺 Watch the full session here: https://youtu.be/DtDYBfaukIc

Retail Reboot Summit

10/04/2026

10/04/2026

09/04/2026

09/04/2026

03/04/2026

02/04/2026

02/04/2026

27/03/2026

26/03/2026

24/03/2026

18/03/2026

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Monday	10:00 - 19:00
Tuesday	10:00 - 19:00
Wednesday	10:00 - 19:00
Thursday	10:00 - 19:00
Friday	10:00 - 19:00